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Babysitting and Other Personal Services in Australia Industry Data and Analysis
The Babysitting and Other Personal Services industry has been growing over the long term, as tattoo and piercing services become more popular and online dating leads to a surge in demand for introduction agency services. The pandemic created a short-term revenue dip in 2020-21, as lockdowns and restrictions reduced demand for services like marriage celebrants and personal trainers. However, revenue rebounded quickly in 2021-22 on the back of strong growth in pet ownership, increased savings and rising discretionary incomes. Spending has since been scaled back, as revenue grew at a slower pace over the two years through 2024-25, as a cost-of-living crisis began to impact discretionary spending. In 2025-26, real discretionary income is expected to climb moderately as inflation eases in late 2025, allowing for a gradual rebound in discretionary expenditure. The overall impact will result in a 1.3% annualised growth in industry revenue to $4.2 billion over the five years through 2025-26. This trend is expected to include a 1.6% drop in 2025-26, as customers continue to be cautious, choosing low-cost, personalised solutions and delaying larger purchases.
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What's included in this industry analysis
IBISWorld's research coverage on the Babysitting and Other Personal Services industry in Australia includes market sizing, forecasting, data and analysis from 2016-2031. The most recent publication was released January 2026.
About this industry
What's this industry report about?
The Babysitting and Other Personal Services industry in Australia operates under the ANZSIC industry code S9539. Industry providers offer a range of services, including babysitting, civil marriage celebrants, personal fitness training and tattooing services. Industry firms provide services to consumers that are personal, and that are not included in any other industry. Related terms covered in the Babysitting and Other Personal Services industry in Australia include genealogy, child care subsidy and heraldry.
What's included in this industry?
Products and services covered in Babysitting and Other Personal Services industry in Australia include Pet grooming and boarding services, Babysitting services and Other personal services.
What companies are included in this industry?
The Babysitting and Other Personal Services industry in Australia is highly fragmented with no companies holding a market share greater than 5%.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Babysitting and Other Personal Services industry in Australia.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Babysitting and Other Personal Services industry in Australia.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Babysitting and Other Personal Services industry in Australia.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Babysitting and Other Personal Services industry in Australia. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Babysitting and Other Personal Services industry in Australia. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Babysitting and Other Personal Services industry in Australia. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Babysitting and Other Personal Services industry in Australia. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Babysitting and Other Personal Services industry in Australia.
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Frequently Asked Questions
What is the market size of the Babysitting and Other Personal Services industry in Australia in 2026?
The market size of the Babysitting and Other Personal Services industry in Australia is $4.2bn in 2026.
How many businesses are there in the Babysitting and Other Personal Services industry in Australia in 2026?
There are 16,996 businesses in the Babysitting and Other Personal Services industry in Australia, which has grown at a CAGR of 2.5 % between 2021 and 2026.
How may import tariffs affect the Babysitting and Other Personal Services industry in Australia?
The Babysitting and Other Personal Services industry in Australia is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Babysitting and Other Personal Services industry in Australia?
The Babysitting and Other Personal Services industry in Australia is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Babysitting and Other Personal Services industry in Australia grown or declined over the past 5 years?
The market size of the Babysitting and Other Personal Services industry in Australia has been growing at a CAGR of 1.3 % between 2021 and 2026.
What is the forecast growth of the Babysitting and Other Personal Services industry in Australia over the next 5 years?
Over the next five years, the Babysitting and Other Personal Services industry in Australia is expected to grow.
What does the Babysitting and Other Personal Services industry in Australia include?
Babysitting services and Pet grooming and boarding services are part of the Babysitting and Other Personal Services industry in Australia.
How competitive is the Babysitting and Other Personal Services industry in Australia?
The level of competition is moderate and steady in the Babysitting and Other Personal Services industry in Australia.
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