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Book and Magazine Wholesaling in Australia Industry Data and Analysis
Book and magazine wholesalers have battled for sales with the rise of online content. The digital shift has altered how people read, buy and access content, and its impact on tangible goods like books, newspapers and magazines has been especially pronounced. In recent years, wholesale demand has softened as readers migrate towards ebooks, digital magazines, online news and online subscription services. Subdued demand has intensified competition, pushed some publishers to bypass independents and squeezed margins as retailers lean towards digital or direct-to-consumer options. Yet magazines have still found pockets of demand in categories like food, entertainment and home and garden, providing a glimmer of resilience amid broader headwinds. Overall, industry revenue is expected to decline at an annualised 3.2% over the five years through 2025-26 to reach $1.4 billion. This includes an anticipated drop of 1.5% in 2025-26.
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What's included in this industry analysis
IBISWorld's research coverage on the Book and Magazine Wholesaling industry in Australia includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released September 2025.
About this industry
What's this industry report about?
The Book and Magazine Wholesaling industry in Australia operates under the ANZSIC industry code F3735. Industry wholesalers distribute books, newspapers, magazines and periodicals. Products are produced in-house or sourced from upstream publishers before being sold to downstream retailers, education institutions and libraries, generally with minimal or no further development. Industry revenue includes both the cover price and the distribution fee of goods sold. Related terms covered in the Book and Magazine Wholesaling industry in Australia include wholesale bypass, ebook and ereader.
What's included in this industry?
Products and services covered in Book and Magazine Wholesaling industry in Australia include Magazines and other periodicals, Books and Newspapers.
What companies are included in this industry?
Companies covered in the Book and Magazine Wholesaling industry in Australia include Are Media, Penguin Random House Australia and Brumby Sunstate Books.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Book and Magazine Wholesaling industry in Australia.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Book and Magazine Wholesaling industry in Australia.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Book and Magazine Wholesaling industry in Australia.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Book and Magazine Wholesaling industry in Australia. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Book and Magazine Wholesaling industry in Australia. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Book and Magazine Wholesaling industry in Australia. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Book and Magazine Wholesaling industry in Australia. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Book and Magazine Wholesaling industry in Australia.
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Frequently Asked Questions
What is the market size of the Book and Magazine Wholesaling industry in Australia in 2026?
The market size of the Book and Magazine Wholesaling industry in Australia is $1.4bn in 2026.
How many businesses are there in the Book and Magazine Wholesaling industry in Australia in 2025?
There are 278 businesses in the Book and Magazine Wholesaling industry in Australia, which has declined at a CAGR of 3.2 % between 2020 and 2025.
How may import tariffs affect the Book and Magazine Wholesaling industry in Australia?
The Book and Magazine Wholesaling industry in Australia is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Book and Magazine Wholesaling industry in Australia?
The Book and Magazine Wholesaling industry in Australia is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Book and Magazine Wholesaling industry in Australia grown or declined over the past 5 years?
The market size of the Book and Magazine Wholesaling industry in Australia has been declining at a CAGR of 3.2 % between 2020 and 2025.
What is the forecast growth of the Book and Magazine Wholesaling industry in Australia over the next 5 years?
Over the next five years, the Book and Magazine Wholesaling industry in Australia is expected to decline.
What are the biggest companies in the Book and Magazine Wholesaling industry in Australia?
The biggest companies operating in the Book and Magazine Wholesaling industry in Australia are Are Media, Penguin Random House Australia and Brumby Sunstate Books
What does the Book and Magazine Wholesaling industry in Australia include?
Magazines and other periodicals and Books are part of the Book and Magazine Wholesaling industry in Australia.
Which companies have the highest market share in the Book and Magazine Wholesaling industry in Australia?
The company holding the most market share in the Book and Magazine Wholesaling industry in Australia is Are Media.
How competitive is the Book and Magazine Wholesaling industry in Australia?
The level of competition is moderate and steady in the Book and Magazine Wholesaling industry in Australia.
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