Mobile Menu

Clothing Wholesaling in Australia - Market Research Report (2015-2030)

Josh Francisco Josh Francisco Melbourne, Australia Last Updated: October 2025 ANZSIC F3713

Revenue

$6.6bn

2025-26

$6.6bn

Past 5-Year Growth

Profit

$XXX.Xm

Employees

14,000

Businesses

2,116

Wages

$XXX.Xm

Clothing Wholesaling in Australia industry analysis

Over the past five years, the Clothing Wholesaling industry has contended with declining revenue, primarily due to major retailers like Myer bypassing the industry and vertically integrated global brands like Uniqlo and H&M dominating the market. Popular ecommerce marketplaces like Shein and Temu have further eroded wholesalers’ relevance, as both consumers and smaller clothing retailers source directly from overseas suppliers. Wholesalers for specialty markets like uniform supply have remained comparatively resilient, while men’s and women’s clothing wholesaling has suffered. While renewed consumer confidence and rising disposable incomes have helped stabilise retail sales from a lull in 2022-23, intense downstream price competition and direct sourcing continue to limit wholesalers’ opportunities. The combination of these factors underpins an anticipated decline of 3.4% in industry revenue over the five years through 2025-26, rounding off at $6.6 billion, including an expected 3.2% drop in the current year.

Trends and Insights

  • Wholesale bypass and the rise of ecommerce have depressed revenue for clothing wholesalers. Larger retailers increasingly source directly from manufacturers, while online marketplaces enable consumers and small retailers to bypass wholesalers.
  • Women’s clothing remains the largest segment, but faces pressure from direct sourcing and international online competitors. Meanwhile, men’s fashion is gaining ground, driven by changing attitudes and social media’s influence on younger consumers.
  • The prevalence of wholesalers in New South Wales and Victoria can be attributed to these states' strategic locations. With most of these industry wholesalers importing from overseas, their proximity to major ports and airports optimises distribution and reduces transport costs.
  • The Clothing Wholesaling industry is highly competitive and fragmented, dominated by small businesses with no firm holding a significant market share. Wholesale bypass and online competition have made it harder for wholesalers to maintain margins and market position.
Show more

Get more expert insights that help you cut through the noise.

Get fast answers to complex questions about your business or your client’s industry. Annual memberships include unlimited access to data and analysis for thousands of industries globally.

Get in Touch

Unlock Expert Insights with Full Platform Access

  • Human Driven & Verified Analysis
  • Structured Database Powering Workflows
  • Intelligent Tools Empowering Confident Decisions
  • Insight where-and how- you need them

How you can access insights on the Clothing Wholesaling in Australia industry

The Clothing Wholesaling in Australia Industry Report is available in multiple formats to fit seamlessly into your workflow.

IBISWorld Platform

Answer any industry question in minutes with our entire database at your fingertips.

Screen of the IBISWorld platform user interface Book a demo

API Data Delivery

Feed trusted, human-driven industry intelligence straight into your platform.

Code example of using the IBISWorld API API documentation

Integrations

Streamline your workflow with IBISWorld’s intelligence built into your toolkit.

Screen of Client Application integrating with IBISWorld data View integrations

Related Coverage

Understand the landscape with full access to an IBISWorld license

Competitors

  • There are no industries to display.

Industry Statistics and Trends

Market size and recent performance (2015-2030)

Industry revenue has declined at a CAGR of 3.4 % over the past five years, to reach an estimated $6.6bn in 2025.

Trends and Insights

Clothing retailers are increasingly bypassing wholesalers

  • The driving factor underpinning the industry’s recent revenue decline has been clothing retailers increasingly bypassing the industry. As technology improvements like direct order platforms have streamlined sourcing models, they’ve increasingly undermined clothing wholesalers’ traditional role in the supply chain.
  • Additional trends and insights available with purchase
Clothing Wholesaling in Australia
Revenue (2015-2030)
IBISWorld Logo Source: IBISWorld

Industry outlook (2025-2030)

Market size is projected to decline over the next five years.

Trends and Insights

Clothing retailing will remain strong, but wholesale bypass will offset many of the benefits

  • Wholesale bypass trends are set to increase over the next five years, reducing demand for clothing wholesalers. This is in spite of the Clothing Retailing industry’s revenue projected growth.

Biggest companies in the Clothing Wholesaling in Australia

Company
Market Share (%)
2026
Revenue ($m)
2026
Brand Collective
566.6
Sunshine A
196.3

To view the market share and analysis for all 2 top companies in this industry, view purchase options.

Products & Services Segmentation

Clothing Wholesaling in Australia
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Men's clothing, Women's clothing and Children's and infants' Clothing. Men's clothing is the largest segment of the Clothing Wholesaling in Australia.

Trends and Insights

The women's clothing segment faces challenges despite high demand

  • Women's clothing, including dresses, sweaters and pants, forms the largest share of the industry’s earnings. Seasonality significantly impacts sales, leading women to replace their clothes more frequently than men.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Industry companies wholesale clothing by purchasing stock from clothing manufacturers and then selling the garments to retailers, generally with little or no development of the items. Most industry wholesalers perform sales and administrative activities, such as establishing relationships with manufacturers and retailers to ensure a reliable supply and demand of stock, marketing and advertising their products, and transporting and storing stock.

What's included in this industry?

Products and services covered in the Clothing Wholesaling industry in Australia include Men's clothing, Women's clothing, Children's clothing, Infants' clothing and Accessories.

Companies

Companies covered in the Clothing Wholesaling industry in Australia include Brand Collective and Sunshine A.

Purchase this report to view all 2 major companies in this industry.

Related Terms

Related terms covered in the Clothing Wholesaling industry in Australia include vertically integrated, wholesale bypass and cloud.

Industry Code

ANZSIC 2006

ANZSIC 3712 - Clothing Wholesaling in Australia

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Wholesale bypass and the rise of ecommerce have depressed revenue for clothing wholesalers. Larger retailers increasingly source directly from manufacturers, while online mar...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2015-2024) and forecast (2025-2030)
  • Employees, including historical (2015-2024) and forecast (2025-2030)
  • Businesses, including historical (2015-2024) and forecast (2025-2030)
  • Profit, including historical (2015-2025)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Women’s clothing remains the largest segment, but faces pressure from direct sourcing and international online competitors. Meanwhile, men’s fashion is gaining ground, driven...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2025
  • Product innovation level

Charts

  • Products & services segmentation in 2025
  • Major market segmentation in 2025

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

The prevalence of wholesalers in New South Wales and Victoria can be attributed to these states' strategic locations. With most of these industry wholesalers importing from o...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2025

Tables

  • Number and share of establishments in each region in 2025
  • Number and share of revenue each region accounts for in 2025
  • Number and share of wages each region accounts for in 2025
  • Number and share of employees in each region in 2025

Detailed analysis

  • Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

The Clothing Wholesaling industry is highly competitive and fragmented, dominated by small businesses with no firm holding a significant market share. Wholesale bypass and on...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2020-2025
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

There is only one dominant player in the Clothing Wholesaling industry. Brand Collective operates over 25 Australian and international apparel and footwear brands, and caters...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2021 through 2025
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2025
  • Overview of Brand Collective's performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of Sunshine A's performance by revenue, market share and profit margin from 2019 through 2025

Detailed analysis

  • Description and key data for Brand Collective, and factors influencing its performance in the industry
  • Description and key data for Sunshine A, and factors influencing its performance in the industry

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Macroeconomic factors like disposable income, exchange rates and consumer sentiment heavily influence the industry’s performance. While higher consumer spending can boost rev...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2015-2030) 
  • Assistance historical data and forecast (2015-2030) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Profit margins have narrowed due to wholesale bypass and an influx of inexpensive imports. These trends have intensified price competition, compelling wholesalers to lower pr...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2015-2030)
  • Revenue per Employee (2015-2030)
  • Revenue per Enterprise (2015-2030)
  • Employees per Establishment (2015-2030)
  • Employees per Enterprise (2015-2030)
  • Average Wage (2015-2030)
  • Wages/Revenue (2015-2030)
  • Establishments per Enterprise (2015-2030)
  • IVA/Revenue (2015-2030)
  • Imports/Demand (2015-2030)
  • Exports/Revenue (2015-2030)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2015-2030)
  • IVA (2015-2030)
  • Establishments (2015-2030)
  • Enterprises (2015-2030)
  • Employment (2015-2030)
  • Exports (2015-2030)
  • Imports (2015-2030)
  • Wages (2015-2030)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Clothing Wholesaling industry in Australia in 2025?

The market size of the Clothing Wholesaling industry in Australia is $6.6bn in 2025.

How many businesses are there in the Clothing Wholesaling industry in Australia in 2025?

There are 2,116 businesses in the Clothing Wholesaling industry in Australia, which has declined at a CAGR of 2.7 % between 2020 and 2025.

How may import tariffs affect the Clothing Wholesaling industry in Australia?

The Clothing Wholesaling industry in Australia is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.

How may export tariffs affect the Clothing Wholesaling industry in Australia?

The Clothing Wholesaling industry in Australia is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.

Has the Clothing Wholesaling industry in Australia grown or declined over the past 5 years?

The market size of the Clothing Wholesaling industry in Australia has been declining at a CAGR of 3.4 % between 2020 and 2025.

What is the forecast growth of the Clothing Wholesaling industry in Australia over the next 5 years?

Over the next five years, the Clothing Wholesaling industry in Australia is expected to decline.

What are the biggest companies in the Clothing Wholesaling industry in Australia?

The biggest companies operating in the Clothing Wholesaling industry in Australia are Brand Collective and Sunshine A

What does the Clothing Wholesaling industry in Australia include?

Men's clothing and Women's clothing are part of the Clothing Wholesaling industry in Australia.

Which companies have the highest market share in the Clothing Wholesaling industry in Australia?

The company holding the most market share in the Clothing Wholesaling industry in Australia is Brand Collective.

How competitive is the Clothing Wholesaling industry in Australia?

The level of competition is moderate and increasing in the Clothing Wholesaling industry in Australia.

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Australia include:

  • Australian Bureau of Statistics
  • Australian Taxation Office
  • Australian Securities & Investments Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.

feedback