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Domestic Appliance Retailing in Australia Industry Data and Analysis
The Domestic Appliance Retailing industry has faced fierce competition from pure-play retailers and department stores. Department stores have expanded their domestic appliance product range to compete with traditional retailers, while online sellers have appealed to consumers with their ability to offer competitive prices and convenience. Cost-of-living pressures and high interest rates have encouraged bargain-hunting behaviour among Australians, weighing on retailers' pricing power and profitability. This challenging trading environment has promoted industry consolidation, and smaller retailers have adopted more part-time workers to replace expensive full-time staff. Larger retailers have engaged in mergers and acquisitions, as seen in JB Hi-Fi’s acquisition of E&S Trading in August 2024. Overall, industry revenue is expected to decline at an annualised 1.2% over the five years through 2024-25 to $17.3 billion. This includes an anticipated 2.4% uptick in 2024-25 as discretionary spending rises amid easing inflationary pressures and demand from residential housing construction creeps upwards thanks to favourable policies supporting affordable housing.
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What's included in this industry analysis
IBISWorld's research coverage on the Domestic Appliance Retailing industry in Australia includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released May 2025.
About this industry
What's this industry report about?
The Domestic Appliance Retailing industry in Australia operates under the ANZSIC industry code G4221a. Industry operators retail a range of domestic appliances, including TVs, barbecues, refrigerators, microwaves, washing machines and vacuum cleaners. These products are purchased from manufacturers and wholesalers for resale to consumers at retail stores. The industry also includes online sales by bricks-and-mortar retailers. Related terms covered in the Domestic Appliance Retailing industry in Australia include point of sale systems, internet of things (iot) and subscription video on demand (svod).
What's included in this industry?
Products and services covered in Domestic Appliance Retailing industry in Australia include Domestic whitegoods, Televisions and Mobile phones and telephone handsets.
What companies are included in this industry?
Companies covered in the Domestic Appliance Retailing industry in Australia include JB Hi-Fi, Harvey Norman and Bing Lee Electrics.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Domestic Appliance Retailing industry in Australia.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Domestic Appliance Retailing industry in Australia.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Domestic Appliance Retailing industry in Australia.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Domestic Appliance Retailing industry in Australia. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Domestic Appliance Retailing industry in Australia. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Domestic Appliance Retailing industry in Australia. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Domestic Appliance Retailing industry in Australia. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Domestic Appliance Retailing industry in Australia.
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Frequently Asked Questions
What is the market size of the Domestic Appliance Retailing industry in Australia in 2026?
The market size of the Domestic Appliance Retailing industry in Australia is $17.3bn in 2026.
How many businesses are there in the Domestic Appliance Retailing industry in Australia in 2025?
There are 4,511 businesses in the Domestic Appliance Retailing industry in Australia, which has grown at a CAGR of 1.4 % between 2020 and 2025.
How may import tariffs affect the Domestic Appliance Retailing industry in Australia?
The Domestic Appliance Retailing industry in Australia is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Domestic Appliance Retailing industry in Australia?
The Domestic Appliance Retailing industry in Australia is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Domestic Appliance Retailing industry in Australia grown or declined over the past 5 years?
The market size of the Domestic Appliance Retailing industry in Australia has been declining at a CAGR of 1.2 % between 2020 and 2025.
What is the forecast growth of the Domestic Appliance Retailing industry in Australia over the next 5 years?
Over the next five years, the Domestic Appliance Retailing industry in Australia is expected to grow.
What are the biggest companies in the Domestic Appliance Retailing industry in Australia?
The biggest companies operating in the Domestic Appliance Retailing industry in Australia are JB Hi-Fi, Harvey Norman and Bing Lee Electrics
What does the Domestic Appliance Retailing industry in Australia include?
Domestic whitegoods and Televisions are part of the Domestic Appliance Retailing industry in Australia.
Which companies have the highest market share in the Domestic Appliance Retailing industry in Australia?
The company holding the most market share in the Domestic Appliance Retailing industry in Australia is JB Hi-Fi.
How competitive is the Domestic Appliance Retailing industry in Australia?
The level of competition is moderate and increasing in the Domestic Appliance Retailing industry in Australia.
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