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Electricity Retailing in Australia Industry Data and Analysis
The past few years have seen significant changes in the electricity retail market. Deregulation has intensified competition from new, smaller retailers, which has limited pricing power and profitability for traditional industry giants. Despite the implementation of price caps, like the Default Market Offer (DMO) and the Victorian Default Offer (VDO) that improved price transparency for consumers, retailers faced challenges with escalating wholesale supply costs driven by high gas and coal prices, extreme weather events and fluctuations in demand. While some retailers were able to offset these costs by benefiting from high wholesale prices, non-integrated retailers suffered significant profit margin losses. Government interventions have sought to control retail prices and provide relief for households and small businesses facing rising costs. The increasing adoption of rooftop solar panels presented challenges for retailers in maintaining demand. However, solar panel adoption rates have plateaued as subsidisation has declined, offering relief for retailers. Overall, revenue is expected to climb at an annualised 1.5% over the five years through 2024-25, including an anticipated 0.8% hike in the current year, to total $50.4 billion.
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What's included in this industry analysis
IBISWorld's research coverage on the Electricity Retailing industry in Australia includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released May 2025.
About this industry
What's this industry report about?
The Electricity Retailing industry in Australia operates under the ANZSIC industry code D2640. Industry companies sell electricity through power distribution systems that other firms operate. The industry also includes operators that primarily provide services to the electricity market and match electricity supply and demand. Related terms covered in the Electricity Retailing industry in Australia include national electricity market (nem), australian energy market operator (aemo), transmission network, gentailer and default market offer (dmo).
What's included in this industry?
Products and services covered in Electricity Retailing industry in Australia include Electricity generated using coal, Electricity generated using natural gas and Electricity generated using wind and large-scale solar power .
What companies are included in this industry?
Companies covered in the Electricity Retailing industry in Australia include Origin Energy, AGL Energy and Shell Energy Holdings Australia.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Electricity Retailing industry in Australia.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Electricity Retailing industry in Australia.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Electricity Retailing industry in Australia.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Electricity Retailing industry in Australia. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Electricity Retailing industry in Australia. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Electricity Retailing industry in Australia. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Electricity Retailing industry in Australia. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Electricity Retailing industry in Australia.
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Frequently Asked Questions
What is the market size of the Electricity Retailing industry in Australia in 2026?
The market size of the Electricity Retailing industry in Australia is $50.4bn in 2026.
How many businesses are there in the Electricity Retailing industry in Australia in 2025?
There are 305 businesses in the Electricity Retailing industry in Australia, which has grown at a CAGR of 0.4 % between 2020 and 2025.
How may import tariffs affect the Electricity Retailing industry in Australia?
The Electricity Retailing industry in Australia is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Electricity Retailing industry in Australia?
The Electricity Retailing industry in Australia is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Electricity Retailing industry in Australia grown or declined over the past 5 years?
The market size of the Electricity Retailing industry in Australia has been growing at a CAGR of 1.5 % between 2020 and 2025.
What is the forecast growth of the Electricity Retailing industry in Australia over the next 5 years?
Over the next five years, the Electricity Retailing industry in Australia is expected to decline.
What are the biggest companies in the Electricity Retailing industry in Australia?
The biggest companies operating in the Electricity Retailing industry in Australia are Origin Energy, AGL Energy and Shell Energy Holdings Australia
What does the Electricity Retailing industry in Australia include?
Electricity generated using coal and Electricity generated using natural gas are part of the Electricity Retailing industry in Australia.
Which companies have the highest market share in the Electricity Retailing industry in Australia?
The company holding the most market share in the Electricity Retailing industry in Australia is Origin Energy.
How competitive is the Electricity Retailing industry in Australia?
The level of competition is high and increasing in the Electricity Retailing industry in Australia.
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