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Fashion Jewellery Retailing in Australia Industry Data and Analysis
Rising competitive pressure has come to define the Fashion Jewellery Retailing industry. The industry has seen the entry of new retailers, with the number of enterprises increasing over the past few years. Most notably, Harli and Harpa made a strong debut with its entrance in November 2024. Since its launch, the retailer has expanded to 36 stores across major shopping hubs and centres in Australia. The emergence of Harli and Harpa has intensified competition for established retailers, specifically challenging Lovisa’s dominance by targeting the same young, budget-conscious and trend-driven consumer market. Established retailers like Lovisa have had to rely on aggressive discounting strategies in an attempt to safeguard their market position and maintain a competitive edge. While this has boosted sales volumes and industry revenue, it has come at the expense of profitability.
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What's included in this industry analysis
IBISWorld's research coverage on the Fashion Jewellery Retailing industry in Australia includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released December 2025.
About this industry
What's this industry report about?
The Fashion Jewellery Retailing industry in Australia operates under the ANZSIC industry code OD5483. Industry retailers primarily sell fashion jewellery or watches that are made from non-precious metals and stones, and glass, plastic or wood. The industry excludes fashion jewellery sold by department stores, online-only retailers and general clothing retailers that do not specialise in jewellery and accessories. Related terms covered in the Fashion Jewellery Retailing industry in Australia include fine jewellery, diamante and bricks-and-mortar retailer.
What's included in this industry?
Products and services covered in Fashion Jewellery Retailing industry in Australia include Necklaces, Bracelets and Earrings.
What companies are included in this industry?
Companies covered in the Fashion Jewellery Retailing industry in Australia include Lovisa, Country Road and Tree of Life (Retail).
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Fashion Jewellery Retailing industry in Australia.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Fashion Jewellery Retailing industry in Australia.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Fashion Jewellery Retailing industry in Australia.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Fashion Jewellery Retailing industry in Australia. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Fashion Jewellery Retailing industry in Australia. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Fashion Jewellery Retailing industry in Australia. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Fashion Jewellery Retailing industry in Australia. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Fashion Jewellery Retailing industry in Australia.
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Frequently Asked Questions
What is the market size of the Fashion Jewellery Retailing industry in Australia in 2026?
The market size of the Fashion Jewellery Retailing industry in Australia is $938.8m in 2026.
How many businesses are there in the Fashion Jewellery Retailing industry in Australia in 2025?
There are 597 businesses in the Fashion Jewellery Retailing industry in Australia, which has grown at a CAGR of 2.9 % between 2020 and 2025.
How may import tariffs affect the Fashion Jewellery Retailing industry in Australia?
The Fashion Jewellery Retailing industry in Australia is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Fashion Jewellery Retailing industry in Australia?
The Fashion Jewellery Retailing industry in Australia is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Fashion Jewellery Retailing industry in Australia grown or declined over the past 5 years?
The market size of the Fashion Jewellery Retailing industry in Australia has been growing at a CAGR of 3.3 % between 2020 and 2025.
What is the forecast growth of the Fashion Jewellery Retailing industry in Australia over the next 5 years?
Over the next five years, the Fashion Jewellery Retailing industry in Australia is expected to grow.
What are the biggest companies in the Fashion Jewellery Retailing industry in Australia?
The biggest companies operating in the Fashion Jewellery Retailing industry in Australia are Lovisa, Country Road and Tree of Life (Retail)
What does the Fashion Jewellery Retailing industry in Australia include?
Fashion necklace retailing and Fashion bracelet retailing are part of the Fashion Jewellery Retailing industry in Australia.
Which companies have the highest market share in the Fashion Jewellery Retailing industry in Australia?
The company holding the most market share in the Fashion Jewellery Retailing industry in Australia is Lovisa.
How competitive is the Fashion Jewellery Retailing industry in Australia?
The level of competition is high and increasing in the Fashion Jewellery Retailing industry in Australia.
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