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Free-to-Air Television Broadcasting in Australia Industry Data and Analysis
Changes in Australians' viewing behaviours, marked by an increased preference for subscription video-on-demand (SVOD) services like Netflix, have challenged traditional broadcasters, leading to decreased advertising demand. As a result, industry revenue is expected to have dropped at an annualised 5.2% over the five years through 2024-25 to $3.8 billion, including an anticipated dip of 4.0% in 2024-25. Major broadcasters have launched their own streaming platforms, like Nine’s 9Now, to offer on-demand access, countering competition from SVOD services. Industry broadcasters have also engaged in cost-saving measures, including wage cuts, yielding an improvement in industry profitability since 2019-20. Live sports and local light entertainment programs continue to draw viewership, with shows like The Block and MasterChef Australia maintaining popularity.
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What's included in this industry analysis
IBISWorld's research coverage on the Free-to-Air Television Broadcasting industry in Australia includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released August 2025.
About this industry
What's this industry report about?
The Free-to-Air Television Broadcasting industry in Australia operates under the ANZSIC industry code J5621. Industry players broadcast visual content using over-the-air transmission networks. They broadcast TV programs at no cost to consumers. Related terms covered in the Free-to-Air Television Broadcasting industry in Australia include free-to-air (fta), pay tv, narrowcaster and internet protocol television (iptv).
What's included in this industry?
Products and services covered in Free-to-Air Television Broadcasting industry in Australia include Australian sport, Australian light entertainment and Overseas drama and other programs.
What companies are included in this industry?
Companies covered in the Free-to-Air Television Broadcasting industry in Australia include Seven West Media, Nine Entertainment Co and ABC.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Free-to-Air Television Broadcasting industry in Australia.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Free-to-Air Television Broadcasting industry in Australia.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Free-to-Air Television Broadcasting industry in Australia.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Free-to-Air Television Broadcasting industry in Australia. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Free-to-Air Television Broadcasting industry in Australia. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Free-to-Air Television Broadcasting industry in Australia. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Free-to-Air Television Broadcasting industry in Australia. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Free-to-Air Television Broadcasting industry in Australia.
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Frequently Asked Questions
What is the market size of the Free-to-Air Television Broadcasting industry in Australia in 2026?
The market size of the Free-to-Air Television Broadcasting industry in Australia is $3.8bn in 2026.
How many businesses are there in the Free-to-Air Television Broadcasting industry in Australia in 2025?
There are 10 businesses in the Free-to-Air Television Broadcasting industry in Australia, which has declined at a CAGR of 6.5 % between 2020 and 2025.
How may import tariffs affect the Free-to-Air Television Broadcasting industry in Australia?
The Free-to-Air Television Broadcasting industry in Australia is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Free-to-Air Television Broadcasting industry in Australia?
The Free-to-Air Television Broadcasting industry in Australia is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Free-to-Air Television Broadcasting industry in Australia grown or declined over the past 5 years?
The market size of the Free-to-Air Television Broadcasting industry in Australia has been declining at a CAGR of 5.2 % between 2020 and 2025.
What is the forecast growth of the Free-to-Air Television Broadcasting industry in Australia over the next 5 years?
Over the next five years, the Free-to-Air Television Broadcasting industry in Australia is expected to decline.
What are the biggest companies in the Free-to-Air Television Broadcasting industry in Australia?
The biggest companies operating in the Free-to-Air Television Broadcasting industry in Australia are Seven West Media, Nine Entertainment Co and ABC
What does the Free-to-Air Television Broadcasting industry in Australia include?
Australian sport and Australian light entertainment are part of the Free-to-Air Television Broadcasting industry in Australia.
Which companies have the highest market share in the Free-to-Air Television Broadcasting industry in Australia?
The company holding the most market share in the Free-to-Air Television Broadcasting industry in Australia is Seven West Media.
How competitive is the Free-to-Air Television Broadcasting industry in Australia?
The level of competition is high and increasing in the Free-to-Air Television Broadcasting industry in Australia.
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