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Fruit and Vegetable Wholesaling in Australia Industry Data and Analysis
Over the past few years, consumer buying trends and economic conditions have heavily influenced Australia's Fruit and Vegetable Wholesaling industry. Consumers' busy lifestyles and a shift towards health-conscious diets have aided growth in downstream markets like cafes, restaurants and supermarkets. However, the industry has faced hurdles, with large retailers, including Coles and Woolworths, bypassing wholesalers to deal directly with manufacturers, threatening smaller wholesalers. Adapting to this challenge, wholesalers have refocused on supplying hospitality venues, which have rebounded following the end of pandemic lockdowns. Extreme weather events, like the 2019-20 bushfires and the 2021-22 floods, have also significantly hampered wholesalers' performance. These events led to substantial crop losses and supply chain disruptions, weighing on the industry's overall performance, with revenue expected to drop at an annualised 1.7% over the five years through 2024-25 to $12.6 billion.
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What's included in this industry analysis
IBISWorld's research coverage on the Fruit and Vegetable Wholesaling industry in Australia includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released June 2025.
About this industry
What's this industry report about?
The Fruit and Vegetable Wholesaling industry in Australia operates under the ANZSIC industry code F3605. Industry businesses wholesale fresh fruit and vegetables. Produce can be brushed, washed or packaged by either producers or packaging companies. Related terms covered in the Fruit and Vegetable Wholesaling industry in Australia include horticulture code of conduct, vertical integration, central market and provedore.
What's included in this industry?
Products and services covered in Fruit and Vegetable Wholesaling industry in Australia include Citrus fruits, Fruit vegetables and Grapes.
What companies are included in this industry?
Companies covered in the Fruit and Vegetable Wholesaling industry in Australia include Costa and Perfection Fresh Australia.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Fruit and Vegetable Wholesaling industry in Australia.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Fruit and Vegetable Wholesaling industry in Australia.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Fruit and Vegetable Wholesaling industry in Australia.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Fruit and Vegetable Wholesaling industry in Australia. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Fruit and Vegetable Wholesaling industry in Australia. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Fruit and Vegetable Wholesaling industry in Australia. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Fruit and Vegetable Wholesaling industry in Australia. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Fruit and Vegetable Wholesaling industry in Australia.
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Frequently Asked Questions
What is the market size of the Fruit and Vegetable Wholesaling industry in Australia in 2026?
The market size of the Fruit and Vegetable Wholesaling industry in Australia is $12.6bn in 2026.
How many businesses are there in the Fruit and Vegetable Wholesaling industry in Australia in 2025?
There are 1,474 businesses in the Fruit and Vegetable Wholesaling industry in Australia, which has declined at a CAGR of 0.4 % between 2020 and 2025.
How may import tariffs affect the Fruit and Vegetable Wholesaling industry in Australia?
The Fruit and Vegetable Wholesaling industry in Australia is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Fruit and Vegetable Wholesaling industry in Australia?
The Fruit and Vegetable Wholesaling industry in Australia is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Fruit and Vegetable Wholesaling industry in Australia grown or declined over the past 5 years?
The market size of the Fruit and Vegetable Wholesaling industry in Australia has been declining at a CAGR of 1.7 % between 2020 and 2025.
What is the forecast growth of the Fruit and Vegetable Wholesaling industry in Australia over the next 5 years?
Over the next five years, the Fruit and Vegetable Wholesaling industry in Australia is expected to grow.
What are the biggest companies in the Fruit and Vegetable Wholesaling industry in Australia?
The biggest companies operating in the Fruit and Vegetable Wholesaling industry in Australia are Costa and Perfection Fresh Australia
What does the Fruit and Vegetable Wholesaling industry in Australia include?
Citrus fruits and Fruit vegetables are part of the Fruit and Vegetable Wholesaling industry in Australia.
Which companies have the highest market share in the Fruit and Vegetable Wholesaling industry in Australia?
The company holding the most market share in the Fruit and Vegetable Wholesaling industry in Australia is Costa.
How competitive is the Fruit and Vegetable Wholesaling industry in Australia?
The level of competition is high and increasing in the Fruit and Vegetable Wholesaling industry in Australia.
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