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Garden Supplies Retailing in Australia Industry Data and Analysis
The Garden Supplies Retailing industry is navigating a dynamic landscape of growth drivers and economic pressures. Increased household numbers and urban expansion have broadened the customer base, with first-time homeowners and urban dwellers driving demand for a diverse range of gardening solutions, including compact and sustainable options. Retailers have adapted by expanding product lines, incorporating innovative technologies and enhancing online accessibility through ecommerce and social media platforms. The industry has also witnessed increased demand from professional gardening services, creating a steady revenue stream for retailers catering to these businesses with bulk discounts and specialised products. The presence of large hardware stores like Bunnings and Mitre 10 has also significantly contributed to industry revenue. Their extensive product offerings enable these companies to offer competitive pricing and drive up sales, intensifying competition within the market. Overall, industry revenue is expected to grow at an annualised 1.0% over the five years through 2024-25, reaching $6.3 billion. However, declining discretionary income has driven consumers to prioritise essential and budget-friendly garden supplies, leading to an anticipated 2.9% drop in industry revenue in 2024-25. In response, retailers have emphasised value-driven offerings while strategically promoting high-margin products to boost profitability. This shift has necessitated a focus on cost-efficiency, long-term value and strategic pricing, with larger retailers leveraging economies of scale and smaller businesses focusing on differentiation through unique offerings and customer experiences.
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What's included in this industry analysis
IBISWorld's research coverage on the Garden Supplies Retailing industry in Australia includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released May 2025.
About this industry
What's this industry report about?
The Garden Supplies Retailing industry in Australia operates under the ANZSIC industry code G4232. Garden supplies retailers sell garden supplies or nursery goods like seedlings, bulbs, shrubs, trees, pesticides, fertilisers and other nursery stock. These goods are purchased from wholesalers and sold to consumers online or through retail outlets, including garden centres operated by hardware retailers. Related terms covered in the Garden Supplies Retailing industry in Australia include nursery, omnichannel strategies, click-and-collect, direct-to-consumer , point-of-sale system, high-margin products and value-added services.
What's included in this industry?
Products and services covered in Garden Supplies Retailing industry in Australia include Trees, shrubs and plants, Other gardening products and Ornamental furnishings.
What companies are included in this industry?
Companies covered in the Garden Supplies Retailing industry in Australia include Wesfarmers, Metcash and Australian Native Landscapes.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Garden Supplies Retailing industry in Australia.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Garden Supplies Retailing industry in Australia.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Garden Supplies Retailing industry in Australia.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Garden Supplies Retailing industry in Australia. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Garden Supplies Retailing industry in Australia. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Garden Supplies Retailing industry in Australia. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Garden Supplies Retailing industry in Australia. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Garden Supplies Retailing industry in Australia.
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Frequently Asked Questions
What is the market size of the Garden Supplies Retailing industry in Australia in 2026?
The market size of the Garden Supplies Retailing industry in Australia is $6.3bn in 2026.
How many businesses are there in the Garden Supplies Retailing industry in Australia in 2025?
There are 2,402 businesses in the Garden Supplies Retailing industry in Australia, which has grown at a CAGR of 1.9 % between 2020 and 2025.
How may import tariffs affect the Garden Supplies Retailing industry in Australia?
The Garden Supplies Retailing industry in Australia is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Garden Supplies Retailing industry in Australia?
The Garden Supplies Retailing industry in Australia is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Garden Supplies Retailing industry in Australia grown or declined over the past 5 years?
The market size of the Garden Supplies Retailing industry in Australia has been growing at a CAGR of 1.0 % between 2020 and 2025.
What is the forecast growth of the Garden Supplies Retailing industry in Australia over the next 5 years?
Over the next five years, the Garden Supplies Retailing industry in Australia is expected to grow.
What are the biggest companies in the Garden Supplies Retailing industry in Australia?
The biggest companies operating in the Garden Supplies Retailing industry in Australia are Wesfarmers, Metcash and Australian Native Landscapes
What does the Garden Supplies Retailing industry in Australia include?
Trees, shrubs and plants and Ornamental furnishings are part of the Garden Supplies Retailing industry in Australia.
Which companies have the highest market share in the Garden Supplies Retailing industry in Australia?
The company holding the most market share in the Garden Supplies Retailing industry in Australia is Wesfarmers.
How competitive is the Garden Supplies Retailing industry in Australia?
The level of competition is high and increasing in the Garden Supplies Retailing industry in Australia.
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