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AU ANZSIC G4213 | Industry Report

Houseware Retailing in Australia Industry Data and Analysis

IY
Ivan Yam
Analyst Melbourne, Australia June 2025

Houseware retailers have come up against tough trading conditions over the past five years. Pandemic-induced lockdowns led to an early surge in houseware sales, with the increased time consumers spent at home sparking renewed interest in cooking and baking. Yet the pandemic had a dual effect, with restrictions and a backlog in building material availability leading to a slump in residential construction activity. With fewer new homes needing housewares, retailers had to rely largely on the replacement market to post a sale. Post-pandemic, the trading environment for houseware retailers has remained volatile. Strong inflation and rising interest rates have been eroding consumers’ willingness to spend on non-essential goods like housewares. As a result, industry revenue is expected to have dropped at an annualised 1.0% over the past five years to $2.2 billion in 2024-25, when revenue is anticipated to sink 6.4%.

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What's included in this industry analysis

IBISWorld's research coverage on the Houseware Retailing industry in Australia includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released June 2025.

About this industry

What's this industry report about?

The Houseware Retailing industry in Australia operates under the ANZSIC industry code G4213. Houseware retailers stock a range of houseware goods, including china, glassware, cutlery and kitchenware. Retailers buy these goods from domestic or international manufacturers or wholesalers before onselling to downstream end markets. Related terms covered in the Houseware Retailing industry in Australia include chinaware, houseware, point of sale (pos) and bricks-and-mortar.

What's included in this industry?

Products and services covered in Houseware Retailing industry in Australia include Miscellaneous kitchenware, Tableware and Cookware.

What companies are included in this industry?

Companies covered in the Houseware Retailing industry in Australia include Global Retail Brands.

Performance

What's included in the Performance chapter?

The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Houseware Retailing industry in Australia.

Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.

Products & Markets

What's included in the Products and Markets chapter?

The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Houseware Retailing industry in Australia.

Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.

Geographic Breakdown

What's included in the Geographic Breakdown chapter?

The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Houseware Retailing industry in Australia.

Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.

Competitive Forces

What's included in the Competitive Forces chapter?

The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Houseware Retailing industry in Australia. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.

Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.

Companies

What's included in the Companies chapter?

The Companies chapter covers Key Takeaways, Market Share and Companies in the Houseware Retailing industry in Australia. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.

Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.

External Environment

What's included in the External Environment chapter?

The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Houseware Retailing industry in Australia. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.

Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.

Financial Benchmarks

What's included in the Financial Benchmarks chapter?

The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Houseware Retailing industry in Australia. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.

Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.

Industry Data

What's included in the Industry Data chapter?

The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Houseware Retailing industry in Australia.

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Frequently Asked Questions

What is the market size of the Houseware Retailing industry in Australia in 2026?

The market size of the Houseware Retailing industry in Australia is $2.2bn in 2026.

How many businesses are there in the Houseware Retailing industry in Australia in 2025?

There are 1,836 businesses in the Houseware Retailing industry in Australia, which has grown at a CAGR of 2.4 % between 2020 and 2025.

How may import tariffs affect the Houseware Retailing industry in Australia?

The Houseware Retailing industry in Australia is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.

How may export tariffs affect the Houseware Retailing industry in Australia?

The Houseware Retailing industry in Australia is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.

Has the Houseware Retailing industry in Australia grown or declined over the past 5 years?

The market size of the Houseware Retailing industry in Australia has been declining at a CAGR of 1.0 % between 2020 and 2025.

What is the forecast growth of the Houseware Retailing industry in Australia over the next 5 years?

Over the next five years, the Houseware Retailing industry in Australia is expected to grow.

What are the biggest companies in the Houseware Retailing industry in Australia?

The biggest company operating in the Houseware Retailing industry in Australia is Global Retail Brands

What does the Houseware Retailing industry in Australia include?

Tableware and Cookware are part of the Houseware Retailing industry in Australia.

Which companies have the highest market share in the Houseware Retailing industry in Australia?

The company holding the most market share in the Houseware Retailing industry in Australia is Global Retail Brands.

How competitive is the Houseware Retailing industry in Australia?

The level of competition is high and increasing in the Houseware Retailing industry in Australia.

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