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Infants' and Children's Clothing Retailing in Australia Industry Data and Analysis
The Infants' and Children's Clothing Retailing industry has navigated a challenging landscape over the past several years. Despite an increase in the population aged 14 and under, a net migration drop-off during pandemic border closures partly restrained growth. The industry has also grappled with stiff price competition from discount department stores and online-only retailers, dampening demand. Volatile consumer sentiment has boosted demand for affordable alternatives and more value-oriented choices. Nonetheless, due to amplified social assistance packages during the pandemic, a leap in household disposable income cushioned these adverse trends. Amid pandemic restrictions, traditional retailers increasingly set up online platforms to capitalise on the surge in online shopping driven by housebound consumers. Industry revenue is anticipated to slip to $5.0 billion by 2025-26, marking an annualised decline of 0.2% over five years. This includes an estimated 2.8% drop in the current year, owing to decreased spending amid the cost-of-living crisis.
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What's included in this industry analysis
IBISWorld's research coverage on the Infants' and Children's Clothing Retailing industry in Australia includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released September 2025.
About this industry
What's this industry report about?
The Infants' and Children's Clothing Retailing industry in Australia operates under the ANZSIC industry code OD5471. Industry participants primarily retail infants’ and children’s wear. The industry excludes department stores, online-only retailers, and general clothing retailers that do not specialise in infants’ and children’s clothing. Related terms covered in the Infants' and Children's Clothing Retailing industry in Australia include point of sale (pos), radio frequency identification (rfid) and bricks-and-mortar.
What's included in this industry?
Products and services covered in Infants' and Children's Clothing Retailing industry in Australia include Girls' clothing, Boys' clothing and Infants' clothing and other products.
What companies are included in this industry?
Companies covered in the Infants' and Children's Clothing Retailing industry in Australia include Cotton On Group, Purebaby and Skye Group.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Infants' and Children's Clothing Retailing industry in Australia.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Infants' and Children's Clothing Retailing industry in Australia.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Infants' and Children's Clothing Retailing industry in Australia.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Infants' and Children's Clothing Retailing industry in Australia. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Infants' and Children's Clothing Retailing industry in Australia. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Infants' and Children's Clothing Retailing industry in Australia. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Infants' and Children's Clothing Retailing industry in Australia. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Infants' and Children's Clothing Retailing industry in Australia.
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Frequently Asked Questions
What is the market size of the Infants' and Children's Clothing Retailing industry in Australia in 2026?
The market size of the Infants' and Children's Clothing Retailing industry in Australia is $5.0bn in 2026.
How many businesses are there in the Infants' and Children's Clothing Retailing industry in Australia in 2025?
There are 2,343 businesses in the Infants' and Children's Clothing Retailing industry in Australia, which has declined at a CAGR of 0.4 % between 2020 and 2025.
How may import tariffs affect the Infants' and Children's Clothing Retailing industry in Australia?
The Infants' and Children's Clothing Retailing industry in Australia is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Infants' and Children's Clothing Retailing industry in Australia?
The Infants' and Children's Clothing Retailing industry in Australia is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Infants' and Children's Clothing Retailing industry in Australia grown or declined over the past 5 years?
The market size of the Infants' and Children's Clothing Retailing industry in Australia has been declining at a CAGR of 0.2 % between 2020 and 2025.
What is the forecast growth of the Infants' and Children's Clothing Retailing industry in Australia over the next 5 years?
Over the next five years, the Infants' and Children's Clothing Retailing industry in Australia is expected to decline.
What are the biggest companies in the Infants' and Children's Clothing Retailing industry in Australia?
The biggest companies operating in the Infants' and Children's Clothing Retailing industry in Australia are Cotton On Group, Purebaby and Skye Group
What does the Infants' and Children's Clothing Retailing industry in Australia include?
Girls' clothing and Boys' clothing are part of the Infants' and Children's Clothing Retailing industry in Australia.
Which companies have the highest market share in the Infants' and Children's Clothing Retailing industry in Australia?
The company holding the most market share in the Infants' and Children's Clothing Retailing industry in Australia is Cotton On Group.
How competitive is the Infants' and Children's Clothing Retailing industry in Australia?
The level of competition is moderate and increasing in the Infants' and Children's Clothing Retailing industry in Australia.
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