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Motion Picture and Video Production in Australia Industry Data and Analysis
The Motion Picture and Video Production industry has been volatile over the past five years. The industry experienced a pandemic-driven surge but now grapples with heightened volatility sparked by changing policies and postponed projects. In 2021, favourable settings and border stability fuelled record activity, straining local resources and elevating wages. Subsequent shifts, including the lapse of COVID-era benefits and the disruptive 2023-24 US writers’ strike, contributed to stalled shoots and shrinking budgets. Uncertainty over the new 30.0% Location Offset and delayed streamer obligations also dampened investor confidence, leading to the suspension of many productions. This downturn has raised concerns about long-term sustainability and ongoing funding for Australian screen content. Industry revenue is expected to contract at an annualised 3.4% through to 2025-26, falling to $3.3 billion, including a decline of 1.1% in 2025-26.
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What's included in this industry analysis
IBISWorld's research coverage on the Motion Picture and Video Production industry in Australia includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released October 2025.
About this industry
What's this industry report about?
The Motion Picture and Video Production industry in Australia operates under the ANZSIC industry code J5511. Industry companies produce motion pictures, videos, TV shows and commercials. Industry firms record and store these productions on a range of media, including analogue and digital visual media such as film or video (including DVD and Blu-ray). Related terms covered in the Motion Picture and Video Production industry in Australia include video podcast, telefilm, completion guarantor and producer offset.
What's included in this industry?
Products and services covered in Motion Picture and Video Production industry in Australia include TV programs, Feature films and Commercials.
What companies are included in this industry?
Companies covered in the Motion Picture and Video Production industry in Australia include Southern Star Entertainment, NEP Australia and Fremantle.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Motion Picture and Video Production industry in Australia.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Motion Picture and Video Production industry in Australia.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Motion Picture and Video Production industry in Australia.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Motion Picture and Video Production industry in Australia. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Motion Picture and Video Production industry in Australia. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Motion Picture and Video Production industry in Australia. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Motion Picture and Video Production industry in Australia. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Motion Picture and Video Production industry in Australia.
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Frequently Asked Questions
What is the market size of the Motion Picture and Video Production industry in Australia in 2026?
The market size of the Motion Picture and Video Production industry in Australia is $3.3bn in 2026.
How many businesses are there in the Motion Picture and Video Production industry in Australia in 2025?
There are 8,280 businesses in the Motion Picture and Video Production industry in Australia, which has grown at a CAGR of 3.1 % between 2020 and 2025.
How may import tariffs affect the Motion Picture and Video Production industry in Australia?
The Motion Picture and Video Production industry in Australia is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Motion Picture and Video Production industry in Australia?
The Motion Picture and Video Production industry in Australia is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Motion Picture and Video Production industry in Australia grown or declined over the past 5 years?
The market size of the Motion Picture and Video Production industry in Australia has been declining at a CAGR of 3.4 % between 2020 and 2025.
What is the forecast growth of the Motion Picture and Video Production industry in Australia over the next 5 years?
Over the next five years, the Motion Picture and Video Production industry in Australia is expected to grow.
What are the biggest companies in the Motion Picture and Video Production industry in Australia?
The biggest companies operating in the Motion Picture and Video Production industry in Australia are Southern Star Entertainment, NEP Australia and Fremantle
What does the Motion Picture and Video Production industry in Australia include?
Feature films and TV programs are part of the Motion Picture and Video Production industry in Australia.
Which companies have the highest market share in the Motion Picture and Video Production industry in Australia?
The company holding the most market share in the Motion Picture and Video Production industry in Australia is Southern Star Entertainment.
How competitive is the Motion Picture and Video Production industry in Australia?
The level of competition is high and increasing in the Motion Picture and Video Production industry in Australia.
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