Industry Statistics and Trends
Market size and recent performance (2015-2030)
Industry revenue has declined at a CAGR of 5.9 % over the past five years, to reach an estimated $1.8bn in 2025.
Trends and Insights
Motorcycle sales and dealer revenue have declined due to weak demand conditions and supply issues
- Motorcycle dealers have faced weakening demand conditions over the past five years. According to the Federal Chamber of Automotive Industries, new motorcycle sales fell from more than 115,000 in 2020-21 to just above 94,000 in 2024-25 (latest data available). Continued declines in new motorcycle sales are likely to drive revenue lower in 2025-26. Motorcycle sales decreased 2.2% in the nine months to October 2025 compared with the same period last year.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2025-2030)
Market size is projected to grow over the next five years.
Trends and Insights
An improving trading environment will lift demand
- Motorcycle dealers have faced a sharp downturn in revenue over the past five years, with sales volumes for new motorcycles falling to the lowest levels since 2018-19. However, forecast growth in real household discretionary income and positive consumer sentiment are projected to support dealer sales over the next five years. These trends are likely to fuel higher demand in the leisure markets, especially for off-road motorcycles. With the average weekly hours worked projected to creep downwards, consumers will also have more leisure time available to them, supporting sales.
Biggest companies in the Motorcycle Dealers in Australia
| Company | Market Share (%)
2026 | Revenue ($m)
2026 |
|---|---|---|
MotorCycle Holdings | 335.0 | |
Brisbane Motorcycles | 17.8 |
To view the market share and analysis for all 2 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Road motorcycles, Off-road motorcycles and All-terrain vehicles. Road motorcycles is the largest segment of the Motorcycle Dealers in Australia.
Trends and Insights
The popularity of trail bike riding is fuelling demand for off-road motorcycles
- Off-road motorcycles are typically used on unpaved surfaces like sand, gravel or mud. Off-road motorcycles tend to be much lighter, with better suspension and more torque, than road motorcycles, and their wheels typically have knobby tyres.
- More insights available in the full report
Table of Contents
About this industry
Industry definition
Industry operators primarily retail new and used motorcycles. Other products sold in the industry include all-terrain vehicles (ATVs) and motor scooters. Firms that retail motorcycle parts and accessories, or provide vehicle servicing are excluded from the industry.
What's included in this industry?
Products and services covered in the Motorcycle Dealers industry in Australia include Off-road motorcycles, Road motorcycles, All-terrain vehicles, Motor scooters and Go-karts and mini-bikes.Companies
Companies covered in the Motorcycle Dealers industry in Australia include MotorCycle Holdings and Brisbane Motorcycles.Purchase this report to view all 2 major companies in this industry.
Related Terms
Related terms covered in the Motorcycle Dealers industry in Australia include power-to-weight ratio, atv, off-road motorcycles and lane-filtering.Industry Code
ANZSIC 3912 - Motorcycle Dealers in Australia
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Supply disruptions and falling demand have shaken the financial performance of dealers over the past few years. These conditions have led to consecutive revenue declines sinc...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2015-2024) and forecast (2025-2030)
- Employees, including historical (2015-2024) and forecast (2025-2030)
- Businesses, including historical (2015-2024) and forecast (2025-2030)
- Profit, including historical (2015-2025)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Falls in household discretionary income have weakened demand for off-road motorcycles. Upstream supply chain disruptions following the pandemic exacerbated declines in sales ...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2025
- Product innovation level
Charts
- Products & services segmentation in 2025
- Major market segmentation in 2025
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Population density heavily influences dealer locations. The eastern seaboard states, where most of Australia’s population resides, dominate the overall share of dealerships.
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2025
Tables
- Number and share of establishments in each region in 2025
- Number and share of revenue each region accounts for in 2025
- Number and share of wages each region accounts for in 2025
- Number and share of employees in each region in 2025
Detailed analysis
- Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Dealers operate in a highly competitive market with moderate barriers to entry. This dynamic leads to a fragmented industry in which most dealers are small-scale.
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2020-2025
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
An aggressive acquisition strategy has uplifted MotorCycle Holdings’ market share. In a fragmented market, the highly centralised and capitalised dealer operation has capital...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2021 through 2025
- Major companies in the industry, including market share, revenue, profit and profit margin in 2025
- Overview of MotorCycle Holdings's performance by revenue, market share and profit margin from 2019 through 2025
- Overview of Brisbane Motorcycles's performance by revenue, market share and profit margin from 2019 through 2025
Detailed analysis
- Description and key data for MotorCycle Holdings, and factors influencing its performance in the industry
- Description and key data for Brisbane Motorcycles, and factors influencing its performance in the industry
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Real household discretionary income has trended downwards over the past five years, and consumer sentiment is negative. These conditions have hampered the sales performance o...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2015-2030)
- Assistance historical data and forecast (2015-2030)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Wages have trended up as a share of revenue over the past five years. Employee numbers have declined in line with falling sales, but not as rapidly due to minimum staffing ne...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2015-2030)
- Revenue per Employee (2015-2030)
- Revenue per Enterprise (2015-2030)
- Employees per Establishment (2015-2030)
- Employees per Enterprise (2015-2030)
- Average Wage (2015-2030)
- Wages/Revenue (2015-2030)
- Establishments per Enterprise (2015-2030)
- IVA/Revenue (2015-2030)
- Imports/Demand (2015-2030)
- Exports/Revenue (2015-2030)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2015-2030)
- IVA (2015-2030)
- Establishments (2015-2030)
- Enterprises (2015-2030)
- Employment (2015-2030)
- Exports (2015-2030)
- Imports (2015-2030)
- Wages (2015-2030)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Motorcycle Dealers industry in Australia in 2025?
The market size of the Motorcycle Dealers industry in Australia is $1.8bn in 2025.
How many businesses are there in the Motorcycle Dealers industry in Australia in 2025?
There are 581 businesses in the Motorcycle Dealers industry in Australia, which has declined at a CAGR of 2.0 % between 2020 and 2025.
How may import tariffs affect the Motorcycle Dealers industry in Australia?
The Motorcycle Dealers industry in Australia is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Motorcycle Dealers industry in Australia?
The Motorcycle Dealers industry in Australia is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Motorcycle Dealers industry in Australia grown or declined over the past 5 years?
The market size of the Motorcycle Dealers industry in Australia has been declining at a CAGR of 5.9 % between 2020 and 2025.
What is the forecast growth of the Motorcycle Dealers industry in Australia over the next 5 years?
Over the next five years, the Motorcycle Dealers industry in Australia is expected to grow.
What are the biggest companies in the Motorcycle Dealers industry in Australia?
The biggest companies operating in the Motorcycle Dealers industry in Australia are MotorCycle Holdings and Brisbane Motorcycles
What does the Motorcycle Dealers industry in Australia include?
Off-road motorcycles and Road motorcycles are part of the Motorcycle Dealers industry in Australia.
Which companies have the highest market share in the Motorcycle Dealers industry in Australia?
The company holding the most market share in the Motorcycle Dealers industry in Australia is MotorCycle Holdings.
How competitive is the Motorcycle Dealers industry in Australia?
The level of competition is high and increasing in the Motorcycle Dealers industry in Australia.
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Australia include:
- Australian Bureau of Statistics
- Australian Taxation Office
- Australian Securities & Investments Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
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