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Motorcycle Dealers in Australia Industry Data and Analysis
The Motorcycle Dealers industry has struggled over the past five years, largely due to falling motorcycle sales and volatile consumer sentiment. Downstream demand spiked during 2020 and 2021, as a combination of rising real household discretionary income and restrictions on various types of spending juiced demand for new and used motorcycles. Australia's international border closures sparked a surge in domestic holiday interest, with many households purchasing a new motorcycle. As pandemic-related restrictions were wound back in 2021-22, customer demand eased, while global supply chain constraints tanked stock deliveries, especially for new motorcycles or motor scooters. Yet soaring prices, particularly on the second-hand market, partly offset the effects of falling sales volumes. Cost-of-living pressures over the past few years have weighed on demand. Overall, revenue is expected to decline at an annualised 5.9% over the five years through 2025-26 to $1.79 billion. This includes an anticipated decline of 1.3% in 2025-26 as demand for new motorcycles continues to falter.
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What's included in this industry analysis
IBISWorld's research coverage on the Motorcycle Dealers industry in Australia includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released December 2025.
About this industry
What's this industry report about?
The Motorcycle Dealers industry in Australia operates under the ANZSIC industry code G3912. Industry operators primarily retail new and used motorcycles. Other products sold in the industry include all-terrain vehicles (ATVs) and motor scooters. Firms that retail motorcycle parts and accessories, or provide vehicle servicing are excluded from the industry. Related terms covered in the Motorcycle Dealers industry in Australia include power-to-weight ratio, atv, off-road motorcycles and lane-filtering.
What's included in this industry?
Products and services covered in Motorcycle Dealers industry in Australia include Road motorcycles, Off-road motorcycles and All-terrain vehicles.
What companies are included in this industry?
Companies covered in the Motorcycle Dealers industry in Australia include MotorCycle Holdings and Brisbane Motorcycles.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Motorcycle Dealers industry in Australia.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Motorcycle Dealers industry in Australia.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Motorcycle Dealers industry in Australia.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Motorcycle Dealers industry in Australia. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Motorcycle Dealers industry in Australia. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Motorcycle Dealers industry in Australia. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Motorcycle Dealers industry in Australia. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Motorcycle Dealers industry in Australia.
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Frequently Asked Questions
What is the market size of the Motorcycle Dealers industry in Australia in 2026?
The market size of the Motorcycle Dealers industry in Australia is $1.8bn in 2026.
How many businesses are there in the Motorcycle Dealers industry in Australia in 2025?
There are 581 businesses in the Motorcycle Dealers industry in Australia, which has declined at a CAGR of 2.0 % between 2020 and 2025.
How may import tariffs affect the Motorcycle Dealers industry in Australia?
The Motorcycle Dealers industry in Australia is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Motorcycle Dealers industry in Australia?
The Motorcycle Dealers industry in Australia is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Motorcycle Dealers industry in Australia grown or declined over the past 5 years?
The market size of the Motorcycle Dealers industry in Australia has been declining at a CAGR of 5.9 % between 2020 and 2025.
What is the forecast growth of the Motorcycle Dealers industry in Australia over the next 5 years?
Over the next five years, the Motorcycle Dealers industry in Australia is expected to grow.
What are the biggest companies in the Motorcycle Dealers industry in Australia?
The biggest companies operating in the Motorcycle Dealers industry in Australia are MotorCycle Holdings and Brisbane Motorcycles
What does the Motorcycle Dealers industry in Australia include?
Off-road motorcycles and Road motorcycles are part of the Motorcycle Dealers industry in Australia.
Which companies have the highest market share in the Motorcycle Dealers industry in Australia?
The company holding the most market share in the Motorcycle Dealers industry in Australia is MotorCycle Holdings.
How competitive is the Motorcycle Dealers industry in Australia?
The level of competition is high and increasing in the Motorcycle Dealers industry in Australia.
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