IBISWorld Platform
Answer any industry question in minutes with our entire database at your fingertips.
Rising myopia rates and technological advancements have contributed to an upward trend in the demand for prescription eyewear and contact lenses in recent years. A dramatic increase in digital device use has seen a growing number of Australians across all age groups suffer from deteriorating ocular health and digital eyestrain. Customers are increasingly using laptops, PCs and mobiles, boosting demand for corrective and preventive eyewear, including new blue light and digital eyewear and myopia management products. However, an increasingly competitive operating environment has limited the gains made by optometry practices and optical dispensing stores. New corporate players have continued to expand, while online competition has intensified, influencing the industry's performance. Ensuing price wars have lowered prices and weighed on industry profitability, as both online and bricks-and-mortar optometry chains have competed for a growing number of consumers seeking competitively priced eyewear, especially in the wake of a cost-of-living crisis. In response, a growing number of optical retailers are offering frame and lens packages and bundled deals to drive volume growth from value-conscious consumers.
Answer any industry question in minutes with our entire database at your fingertips.
Feed trusted, human-driven industry intelligence straight into your platform.
Streamline your workflow with IBISWorld’s intelligence built into your toolkit.
IBISWorld's research coverage on the Optometry and Optical Dispensing industry in Australia includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released November 2025.
The Optometry and Optical Dispensing industry in Australia operates under the ANZSIC industry code Q8532. The industry covers registered optometrists, optical dispensers and orthoptists. Optometrists primarily test eyesight, diagnose sight defects, and prescribe or dispense spectacles and contact lenses. Optical dispensers mainly dispense spectacles or contact lenses. Orthoptists diagnose and treat ocular muscle disorders. Related terms covered in the Optometry and Optical Dispensing industry in Australia include macular degeneration, cataract, glaucoma and medicare benefits schedule (mbs).
Products and services covered in Optometry and Optical Dispensing industry in Australia include Optometry and orthoptic services, Spectacles (frames and lenses sold together) and Other eyewear products.
Companies covered in the Optometry and Optical Dispensing industry in Australia include Specsavers, EssilorLuxottica and Oscar Wylee.
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Optometry and Optical Dispensing industry in Australia.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Optometry and Optical Dispensing industry in Australia.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Optometry and Optical Dispensing industry in Australia.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Optometry and Optical Dispensing industry in Australia. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
The Companies chapter covers Key Takeaways, Market Share and Companies in the Optometry and Optical Dispensing industry in Australia. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Optometry and Optical Dispensing industry in Australia. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Optometry and Optical Dispensing industry in Australia. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Optometry and Optical Dispensing industry in Australia.
More than 6,000 businesses use IBISWorld to shape local and global economies
We were able to supplement our reports with IBISWorld’s information from both a qualitative and quantitative standpoint. All of our reporting now features some level of IBISWorld integration.
IBISWorld delivers the crisp business knowledge we need to drive our business. Whether it be serving up our major clients, winning new business or educating on industry issues, IBISWorld brings real value.
IBISWorld has revolutionised business information — which has proved commercially invaluable to exporters, investors and public policy professionals in Australia and overseas.
When you’re able to speak to clients and be knowledgeable about what they do and the state that they operate in, they’re going to trust you a lot more.
The market size of the Optometry and Optical Dispensing industry in Australia is $5.0bn in 2026.
There are 3,435 businesses in the Optometry and Optical Dispensing industry in Australia, which has grown at a CAGR of 0.4 % between 2020 and 2025.
The Optometry and Optical Dispensing industry in Australia is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
The Optometry and Optical Dispensing industry in Australia is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
The market size of the Optometry and Optical Dispensing industry in Australia has been growing at a CAGR of 0.2 % between 2020 and 2025.
Over the next five years, the Optometry and Optical Dispensing industry in Australia is expected to grow.
The biggest companies operating in the Optometry and Optical Dispensing industry in Australia are Specsavers, EssilorLuxottica and Oscar Wylee
Spectacles (frames and lenses sold together) and Optometry and orthoptic services are part of the Optometry and Optical Dispensing industry in Australia.
The company holding the most market share in the Optometry and Optical Dispensing industry in Australia is Specsavers.
The level of competition is moderate and increasing in the Optometry and Optical Dispensing industry in Australia.