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Personal Trainers in Australia Industry Data and Analysis
The Personal Trainers industry has faced a barrage of difficult conditions in recent years. Prior to the COVID-19 pandemic, the industry had witnessed consistent expansion. A growing emphasis on health and wellness, increasing interest in weight loss programs and fitness routines and rising obesity rates had driven demand for personal training services. However, the COVID-19 pandemic’s outbreak significantly disrupted personal trainers’ services. Pandemic-induced restrictions on gatherings, as well as gyms’ and other fitness centres’ temporary closures, constrained the industry from late 2019-20 through 2020-21.
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What's included in this industry analysis
IBISWorld's research coverage on the Personal Trainers industry in Australia includes market sizing, forecasting, data and analysis from 2016-2031. The most recent publication was released January 2026.
About this industry
What's this industry report about?
The Personal Trainers industry in Australia operates under the ANZSIC industry code OD4195. Industry participants offer one-on-one and small group fitness training. Personal trainers may also provide personalised diet programs. Industry operators are typically either employed by gyms, fitness studios and hospitals, or are self-employed. Related terms covered in the Personal Trainers industry in Australia include personal training studio, obesity, fitness and fitness centre.
What's included in this industry?
Products and services covered in Personal Trainers industry in Australia include Individual personal training, Group training and Online personal training.
What companies are included in this industry?
Companies covered in the Personal Trainers industry in Australia include Vision Personal Training Franchises Pty Limited and Fitness Enhancement Franchising.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Personal Trainers industry in Australia.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Personal Trainers industry in Australia.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Personal Trainers industry in Australia.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Personal Trainers industry in Australia. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Personal Trainers industry in Australia. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Personal Trainers industry in Australia. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Personal Trainers industry in Australia. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Personal Trainers industry in Australia.
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Frequently Asked Questions
What is the market size of the Personal Trainers industry in Australia in 2026?
The market size of the Personal Trainers industry in Australia is $665.1m in 2026.
How many businesses are there in the Personal Trainers industry in Australia in 2026?
There are 12,413 businesses in the Personal Trainers industry in Australia, which has grown at a CAGR of 4.0 % between 2021 and 2026.
How may import tariffs affect the Personal Trainers industry in Australia?
The Personal Trainers industry in Australia is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Personal Trainers industry in Australia?
The Personal Trainers industry in Australia is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Personal Trainers industry in Australia grown or declined over the past 5 years?
The market size of the Personal Trainers industry in Australia has been declining at a CAGR of 2.0 % between 2021 and 2026.
What is the forecast growth of the Personal Trainers industry in Australia over the next 5 years?
Over the next five years, the Personal Trainers industry in Australia is expected to grow.
What are the biggest companies in the Personal Trainers industry in Australia?
The biggest companies operating in the Personal Trainers industry in Australia are Vision Personal Training Franchises Pty Limited and Fitness Enhancement Franchising
What does the Personal Trainers industry in Australia include?
Individual personal training and Group training are part of the Personal Trainers industry in Australia.
Which companies have the highest market share in the Personal Trainers industry in Australia?
The company holding the most market share in the Personal Trainers industry in Australia is Vision Personal Training Franchises Pty Limited.
How competitive is the Personal Trainers industry in Australia?
The level of competition is high and increasing in the Personal Trainers industry in Australia.
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