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Photographic and Optical Goods Manufacturing in Australia - Market Research Report (2015-2030)

Claudia Burgio-Ficca Claudia Burgio-Ficca Melbourne, Australia Last Updated: April 2025 ANZSIC C2411

Revenue

$300.2m

2025-26

$307.8m

Past 5-Year Growth

Profit

$XX.Xm

Employees

926

Businesses

161

Wages

$XX.Xm

Photographic and Optical Goods Manufacturing in Australia industry analysis

Photographic and optical goods manufacturers have faced a challenging environment in recent years, marked by a significant decline in revenue. According to ABS data, the sector saw an 8.4% decrease in revenue over the two years through 2021-22, with the onset of COVID-19 exacerbating the downturn. Lockdowns and trading restrictions severely impacted the industry, particularly affecting optometrists and ophthalmologists, key markets for this sector. The pandemic led to reduced testing services and curtailed demand for essential products like spectacles and contact lenses. Even as restrictions eased, persistent cost-of-living pressures and sluggish income growth have hindered a full recovery, with consumers favouring mid-priced options over luxury goods. Combined, these factors are fuelling an annualised decline in revenue of 2.7% over the five years through 2024-25 to $300.2 million. This includes an anticipated climb of 1.9% in the current year, owing to continued demand from optometry and optical dispensing and increased public health expenditure.

Trends and Insights

  • Import competition remains strong, with China at 31.4% of imports in 2023-24. Despite the high import share, new local businesses are emerging, driven by technological advances and niche markets, adapting to remain competitive.
  • The demand for microscopes, telescopes, and binoculars is on the rise, driven by technological advancements and increased use in scientific research, defence, and healthcare. This segment benefits from government expenditure and growing applications, ensuring sustainable growth.
  • New South Wales, Victoria, and Queensland are the industry’s epicentre, accounting for over 70% of enterprises due to strategic access to transport hubs and ports. These states not only reduce logistics costs but also boast strong educational and research support for manufacturers.
  • Foreign competition is a major external factor facing Australia's Photographic and Optical Goods Industry. Due to high labour costs and a small domestic market, Australian firms are struggling to compete cost-effectively with cheaper imports, particularly from Asia.

Access hundreds of data points and trends

  • Market estimates from 2015-2030
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2015-2030)

Industry revenue has declined at a CAGR of 2.7 % over the past five years, to reach an estimated $300.2m in 2025.

Trends and Insights

A tumultuous market hampered demand early

  • According to ABS data, photographic and optical goods manufacturing exhibited a tough trading environment over the two years through 2021-22, with revenue falling by 8.4% in current terms. The outbreak of COVID-19 at the start of the period brought about trading restrictions and lockdown periods, which heavily dented revenue and performance.
  • Additional trends and insights available with purchase
Photographic and Optical Goods Manufacturing in Australia
Revenue (2015-2030)
IBISWorld Logo Source: IBISWorld

Industry outlook (2025-2030)

Market size is projected to grow over the next five years.

Trends and Insights

An upswing in trading conditions will support revenue

  • Trading conditions are set to improve for photographic and optical goods manufacturers, fuelled to a large extent by an upswing in demand from optometrists and ophthalmologists, the industry's largest downstream market. Australia's aging population will propel optometry care for long-term eye conditions. Greater use of personal computers and other electric devices and a continued focus on maintaining good eye health will drive demand for ongoing testing across the wider community.

Biggest companies in the Photographic and Optical Goods Manufacturing in Australia

Company
Market Share (%)
2025
Revenue ($m)
2025
Lumibird Medical Australia
32.5
Redflex Holdings
25.0
Gelflex Laboratories
14.0

To view the market share and analysis for all 4 top companies in this industry, view purchase options.

Products & Services Segmentation

Photographic and Optical Goods Manufacturing in Australia
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Glass and contact lenses, glasses frames and sunglasses, Microscopes, telescopes, binoculars and parts and Cameras, projectors, and parts. Glass and contact lenses, glasses frames and sunglasses is the largest segment of the Photographic and Optical Goods Manufacturing in Australia.

Trends and Insights

Imports competition affects demand for glass and contact lenses, glass frames and sunglasses

  • Photographic and optical goods manufacturers produce spectacles, contact lenses, glasses frames and sunglasses, partnering with optical laboratories for lens prescription services. While the vast majority of companies operating in the industry are foreign-owned, Perth-based, Gelflex Laboratories - founded in 1971 - remains Australian-owned and operated.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Industry firms manufacture photographic equipment and optical instruments and equipment. The industry also includes optical lens grinders and manufacturers of ophthalmic goods such as contact lenses, sunglasses, spectacle frames and sunglass frames.

What's included in this industry?

Microscopes, telescopes, binoculars and partsGlass and contact lenses, glasses frames and sunglassesCameras, projectors, and partsOphthalmic instruments and appliances

Companies

Lumibird Medical AustraliaRedflex HoldingsGelflex Laboratories

Purchase this report to view all 4 major companies in this industry.

Related Terms

GLAUCOMALASIKORTHOKERATOLOGYOPHTHALMIC EQUIPMENT

Industry Code

ANZSIC 2006

ANZSIC 2411 - Photographic and Optical Goods Manufacturing in Australia

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Import competition remains strong, with China at 31.4% of imports in 2023-24. Despite the high import share, new local businesses are emerging, driven by technological advanc...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2015-2024) and forecast (2025-2030)
  • Employees, including historical (2015-2024) and forecast (2025-2030)
  • Businesses, including historical (2015-2024) and forecast (2025-2030)
  • Profit, including historical (2015-2025)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

The demand for microscopes, telescopes, and binoculars is on the rise, driven by technological advancements and increased use in scientific research, defence, and healthcare. ...

In this chapter

  • Products & Services
  • Major Markets
  • International Trade

Key metrics

  • Largest market segment and value in 2025
  • Product innovation level
  • Total imports, level and trend
  • Total exports, level and trend
  • Trade Balance

Charts

  • Products & services segmentation in 2025
  • Major market segmentation in 2025
  • International trade, including imports by country and exports by country

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services
  • Recent trends in import and export volumes, country of origin or destination, and expected future trends

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

New South Wales, Victoria, and Queensland are the industry’s epicentre, accounting for over 70% of enterprises due to strategic access to transport hubs and ports. These stat...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2025

Tables

  • Number and share of establishments in each region in 2025
  • Number and share of revenue each region accounts for in 2025
  • Number and share of wages each region accounts for in 2025
  • Number and share of employees in each region in 2025

Detailed analysis

  • Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Foreign competition is a major external factor facing Australia's Photographic and Optical Goods Industry. Due to high labour costs and a small domestic market, Australian fi...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2020-2025
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Australia's Photographic and Optical Goods Manufacturing industry is mostly populated by small-to-medium sized enterprises. These firms dominate the sector due to low-income ...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2021 through 2025
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2025
  • Overview of Lumibird Medical Australia's performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of Redflex Holdings's performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of Gelflex Laboratories's performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of revenue, market share and profit margin trend for one additional company

Detailed analysis

  • Description and key data for Lumibird Medical Australia, and factors influencing its performance in the industry
  • Description and key data for Redflex Holdings, and factors influencing its performance in the industry
  • Description and key data for Gelflex Laboratories, and factors influencing its performance in the industry
  • Description, key data and performance trends for one additional company

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Demand from optometry and optical dispensing significantly impacts ophthalmic goods sales. An increase in consumer demand for optometry services can lead to higher sales of g...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2015-2030) 
  • Assistance historical data and forecast (2015-2030) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Rising operating costs have pressured industry profit margins. Despite recovering from pandemic-related demand drops, increased purchase and wage expenses have eroded profita...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2015-2030)
  • Revenue per Employee (2015-2030)
  • Revenue per Enterprise (2015-2030)
  • Employees per Establishment (2015-2030)
  • Employees per Enterprise (2015-2030)
  • Average Wage (2015-2030)
  • Wages/Revenue (2015-2030)
  • Establishments per Enterprise (2015-2030)
  • IVA/Revenue (2015-2030)
  • Imports/Demand (2015-2030)
  • Exports/Revenue (2015-2030)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2015-2030)
  • IVA (2015-2030)
  • Establishments (2015-2030)
  • Enterprises (2015-2030)
  • Employment (2015-2030)
  • Exports (2015-2030)
  • Imports (2015-2030)
  • Wages (2015-2030)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Photographic and Optical Goods Manufacturing industry in Australia in 2025?

The market size of the Photographic and Optical Goods Manufacturing industry in Australia is $300.2m in 2025.

How many businesses are there in the Photographic and Optical Goods Manufacturing in Australia industry in 2025?

There are 161 businesses in the Photographic and Optical Goods Manufacturing industry in Australia, which has grown at a CAGR of 4.1 % between 2020 and 2025.

How may import tariffs affect the Photographic and Optical Goods Manufacturing industry in Australia?

The Photographic and Optical Goods Manufacturing industry in Australia is likely to be significantly impacted by import tariffs with imports accounting for a high share of industry revenue.

How may export tariffs affect the Photographic and Optical Goods Manufacturing industry in Australia?

The Photographic and Optical Goods Manufacturing industry in Australia is likely to be significantly impacted by export tariffs with exports accounting for a high share of industry revenue.

Has the Photographic and Optical Goods Manufacturing industry in Australia grown or declined over the past 5 years?

The market size of the Photographic and Optical Goods Manufacturing industry in Australia has been declining at a CAGR of 2.7 % between 2020 and 2025.

What is the forecast growth of the Photographic and Optical Goods Manufacturing industry in Australia over the next 5 years?

Over the next five years, the Photographic and Optical Goods Manufacturing industry in Australia is expected to grow.

What are the biggest companies in the Photographic and Optical Goods Manufacturing market in Australia?

The biggest companies operating in the Photographic and Optical Goods Manufacturing market in Australia are Lumibird Medical Australia, Redflex Holdings and Gelflex Laboratories

What does the Photographic and Optical Goods Manufacturing in Australia include?

Microscopes, telescopes, binoculars and parts and Glass and contact lenses, glasses frames and sunglasses are part of the Photographic and Optical Goods Manufacturing industry.

Which companies have the highest market share in the Photographic and Optical Goods Manufacturing in Australia?

The company holding the most market share in Australia is Lumibird Medical Australia.

How competitive is the Photographic and Optical Goods Manufacturing industry in Australia?

The level of competition is high and increasing in the Photographic and Optical Goods Manufacturing industry in Australia.

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Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Australia include:

  • Australian Bureau of Statistics
  • Australian Taxation Office
  • Australian Securities & Investments Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.