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Sanitary Paper Product Manufacturing in Australia Industry Data and Analysis
The Sanitary Paper Product Manufacturing industry has been subjected to volatility in upstream supply chains, with pricing pressure forcing manufacturers to fight for their share of the domestic market through 2025-26. Strengthened global supply chains and improved diplomatic relationships with Asia have led to a wave of imports that has wiped out domestic manufacturers’ pricing power. Increased competition has pressured top performers to adapt through diversified revenue streams and improved operational structure, vertically integrating their manufacturing capacity with suppliers and distributors to save costs across the supply chain. Healthcare conglomerates Essity, Kimberly-Clark and ABC Tissue were best placed to survive revenue volatility as they leveraged revenue streams from adjacent business sectors to improve profitability and survive seasonality in the industry.
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What's included in this industry analysis
IBISWorld's research coverage on the Sanitary Paper Product Manufacturing industry in Australia includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released September 2025.
About this industry
What's this industry report about?
The Sanitary Paper Product Manufacturing industry in Australia operates under the ANZSIC industry code C1524. Industry operators primarily manufacture sanitary paper products, including tissues, nappies, napkins, towels and menstrual products. The production process in the sanitary paper products industry involves sourcing raw materials, primarily wood pulp, which is then processed into a slurry, formed into sheets, dried and converted into finished products. These products are typically sold to grocery and paper product wholesalers or directly to retailers. Related terms covered in the Sanitary Paper Product Manufacturing industry in Australia include chemical pulp, effluent, cellulose, deinking and bleaching.
What's included in this industry?
Products and services covered in Sanitary Paper Product Manufacturing industry in Australia include Personal-care products, Sanitary tissues and Baby products.
What companies are included in this industry?
Companies covered in the Sanitary Paper Product Manufacturing industry in Australia include Kimberly-Clark Pacific Holdings, ABC Tissue and Essity Holding Australia.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Sanitary Paper Product Manufacturing industry in Australia.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed product and service segmentation, analysis of major markets and international trade data for the for the Sanitary Paper Product Manufacturing industry in Australia.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Sanitary Paper Product Manufacturing industry in Australia.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Sanitary Paper Product Manufacturing industry in Australia. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Sanitary Paper Product Manufacturing industry in Australia. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Sanitary Paper Product Manufacturing industry in Australia. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Sanitary Paper Product Manufacturing industry in Australia. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Sanitary Paper Product Manufacturing industry in Australia.
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Frequently Asked Questions
What is the market size of the Sanitary Paper Product Manufacturing industry in Australia in 2026?
The market size of the Sanitary Paper Product Manufacturing industry in Australia is $2.9bn in 2026.
How many businesses are there in the Sanitary Paper Product Manufacturing industry in Australia in 2025?
There are 46 businesses in the Sanitary Paper Product Manufacturing industry in Australia, which has declined at a CAGR of 4.2 % between 2020 and 2025.
How may import tariffs affect the Sanitary Paper Product Manufacturing industry in Australia?
The Sanitary Paper Product Manufacturing industry in Australia is likely to be impacted by import tariffs with imports accounting for a moderate share of industry revenue.
How may export tariffs affect the Sanitary Paper Product Manufacturing industry in Australia?
The Sanitary Paper Product Manufacturing industry in Australia is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Sanitary Paper Product Manufacturing industry in Australia grown or declined over the past 5 years?
The market size of the Sanitary Paper Product Manufacturing industry in Australia has been growing at a CAGR of 1.0 % between 2020 and 2025.
What is the forecast growth of the Sanitary Paper Product Manufacturing industry in Australia over the next 5 years?
Over the next five years, the Sanitary Paper Product Manufacturing industry in Australia is expected to grow.
What are the biggest companies in the Sanitary Paper Product Manufacturing industry in Australia?
The biggest companies operating in the Sanitary Paper Product Manufacturing industry in Australia are Kimberly-Clark Pacific Holdings, ABC Tissue and Essity Holding Australia
What does the Sanitary Paper Product Manufacturing industry in Australia include?
Sanitary tissues and Personal-care products are part of the Sanitary Paper Product Manufacturing industry in Australia.
Which companies have the highest market share in the Sanitary Paper Product Manufacturing industry in Australia?
The company holding the most market share in the Sanitary Paper Product Manufacturing industry in Australia is Kimberly-Clark Pacific Holdings.
How competitive is the Sanitary Paper Product Manufacturing industry in Australia?
The level of competition is moderate and increasing in the Sanitary Paper Product Manufacturing industry in Australia.
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