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Sports Administrative Services in Australia Industry Data and Analysis
The Sports Administrative Services industry has capitalised on the surging value of broadcast rights. TV broadcasters, pay-TV providers and streaming services have competed intensely for exclusive access to the rights to broadcast live sporting events, especially for popular national competitions like the NRL and the AFL. Sporting codes have leveraged the growing influence of streaming services to negotiate financially lucrative broadcast deals. With platforms competing to secure loyal, engaged audiences, sports administrations can charge higher rights fees than traditional TV negotiations. Lucrative broadcast deals have driven growth in industrywide revenue, which is expected to have climbed at an annualised 3.2% over the five years through 2025-26.
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What's included in this industry analysis
IBISWorld's research coverage on the Sports Administrative Services industry in Australia includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released October 2025.
About this industry
What's this industry report about?
The Sports Administrative Services industry in Australia operates under the ANZSIC industry code R9114. Industry operators primarily administer and control sports or physical recreation organisations. Operators are responsible for the policies, rules and regulations governing the conduct of an individual sporting or physical recreation discipline. Related terms covered in the Sports Administrative Services industry in Australia include australian sports anti-doping authority (asada) , performance-enhancing drug and mcg.
What's included in this industry?
Products and services covered in Sports Administrative Services industry in Australia include Ticket sales and memberships, Other products and services and Broadcast rights.
What companies are included in this industry?
Companies covered in the Sports Administrative Services industry in Australia include AFL, Australian Rugby League Commission and Tennis Australia.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Sports Administrative Services industry in Australia.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Sports Administrative Services industry in Australia.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Sports Administrative Services industry in Australia.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Sports Administrative Services industry in Australia. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Sports Administrative Services industry in Australia. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Sports Administrative Services industry in Australia. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Sports Administrative Services industry in Australia. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Sports Administrative Services industry in Australia.
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Frequently Asked Questions
What is the market size of the Sports Administrative Services industry in Australia in 2026?
The market size of the Sports Administrative Services industry in Australia is $4.4bn in 2026.
How many businesses are there in the Sports Administrative Services industry in Australia in 2025?
There are 532 businesses in the Sports Administrative Services industry in Australia, which has grown at a CAGR of 3.2 % between 2020 and 2025.
How may import tariffs affect the Sports Administrative Services industry in Australia?
The Sports Administrative Services industry in Australia is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Sports Administrative Services industry in Australia?
The Sports Administrative Services industry in Australia is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Sports Administrative Services industry in Australia grown or declined over the past 5 years?
The market size of the Sports Administrative Services industry in Australia has been growing at a CAGR of 3.2 % between 2020 and 2025.
What is the forecast growth of the Sports Administrative Services industry in Australia over the next 5 years?
Over the next five years, the Sports Administrative Services industry in Australia is expected to grow.
What are the biggest companies in the Sports Administrative Services industry in Australia?
The biggest companies operating in the Sports Administrative Services industry in Australia are AFL, Australian Rugby League Commission and Tennis Australia
What does the Sports Administrative Services industry in Australia include?
National sporting association or league administration and State or territory sporting association or league administration are part of the Sports Administrative Services industry in Australia.
Which companies have the highest market share in the Sports Administrative Services industry in Australia?
The company holding the most market share in the Sports Administrative Services industry in Australia is AFL.
How competitive is the Sports Administrative Services industry in Australia?
The level of competition is high and increasing in the Sports Administrative Services industry in Australia.
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