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Sports and Physical Recreation Clubs in Australia Industry Data and Analysis
Sports and physical recreation clubs have shown considerable resilience, bouncing back remarkably from the COVID-19 pandemic – indicative of Australia’s passion for sports. Before the pandemic hit, clubs were steadily expanding. But federal and state-enforced measures to curb the pandemic dealt a blow to many clubs amid prolonged lockdowns. Some professional clubs stayed active during the lockdowns, but still lost key income sources, resulting in a significant drop in profitability. Nonetheless, clubs quickly recovered after restrictions lifted – a result of accumulated demand, and unwavering allegiance from both participants and spectators. The return of crowds to live sports events also re-sparked profitability. Even so, the initial heavy drop in revenue in 2019-20 has caused revenue to weaken overall. That’s why industry revenue is expected to fall at an annualised 1.4% over the five years through 2023-24, to $3.9 billion. Despite a strong recovery and larger crowds for major sporting codes, overall revenue is also anticipated to dip by 1.2% in 2023-24, as disposable incomes weaken. Australia's long-standing and newly created elite sports clubs and competitions have become more popular over the past decade, creating many new opportunities for professional athletes. Specifically, the AFL and NRL women's competitions have been expanding rapidly over recent years. New teams have also been incorporated into the A-League, NRL and NBL men's leagues, with each having various degrees of success. Expansions have opened up new avenues for professional athletes and put upward pressure on wages across the sports sector. But the addition of new teams has also put pressure on profitability, as many find it difficult to maintain a foothold in an already bustling sports market.
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What's included in this industry analysis
IBISWorld's research coverage on the Sports and Physical Recreation Clubs industry in Australia includes market sizing, forecasting, data and analysis from 2014-2029. The most recent publication was released January 2024.
About this industry
What's this industry report about?
The Sports and Physical Recreation Clubs industry in Australia operates under the ANZSIC industry code R9112. Industry firms primarily operate sports and physical recreation clubs or teams that provide sporting or physical recreation opportunities to participants, or entertainment for spectators. The industry also includes professional athletes. Related terms covered in the Sports and Physical Recreation Clubs industry in Australia include australian football league (afl), national rugby league (nrl), national basketball league (nbl), big bash league (bbl), a-league and grassroots.
What's included in this industry?
Products and services covered in Sports and Physical Recreation Clubs industry in Australia include Professional sports club operation, Individual professional athletes and Amateur sports club operation.
What companies are included in this industry?
Companies covered in the Sports and Physical Recreation Clubs industry in Australia include Brisbane Broncos, Brisbane Broncos and Carlton Football Club.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Sports and Physical Recreation Clubs industry in Australia.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Sports and Physical Recreation Clubs industry in Australia.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Sports and Physical Recreation Clubs industry in Australia.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Sports and Physical Recreation Clubs industry in Australia. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Sports and Physical Recreation Clubs industry in Australia. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Sports and Physical Recreation Clubs industry in Australia. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Sports and Physical Recreation Clubs industry in Australia. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Sports and Physical Recreation Clubs industry in Australia.
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Frequently Asked Questions
What is the market size of the Sports and Physical Recreation Clubs industry in Australia in 2026?
The market size of the Sports and Physical Recreation Clubs industry in Australia is $3.9bn in 2026.
How many businesses are there in the Sports and Physical Recreation Clubs industry in Australia in 2024?
There are 2,326 businesses in the Sports and Physical Recreation Clubs industry in Australia, which has grown at a CAGR of 4.8 % between 2019 and 2024.
How may import tariffs affect the Sports and Physical Recreation Clubs industry in Australia?
The Sports and Physical Recreation Clubs industry in Australia is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Sports and Physical Recreation Clubs industry in Australia?
The Sports and Physical Recreation Clubs industry in Australia is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Sports and Physical Recreation Clubs industry in Australia grown or declined over the past 5 years?
The market size of the Sports and Physical Recreation Clubs industry in Australia has been declining at a CAGR of 1.4 % between 2019 and 2024.
What is the forecast growth of the Sports and Physical Recreation Clubs industry in Australia over the next 5 years?
Over the next five years, the Sports and Physical Recreation Clubs industry in Australia is expected to grow.
What are the biggest companies in the Sports and Physical Recreation Clubs industry in Australia?
The biggest companies operating in the Sports and Physical Recreation Clubs industry in Australia are Brisbane Broncos, Brisbane Broncos and Carlton Football Club
What does the Sports and Physical Recreation Clubs industry in Australia include?
Professional sports club operation and Individual professional athletes are part of the Sports and Physical Recreation Clubs industry in Australia.
Which companies have the highest market share in the Sports and Physical Recreation Clubs industry in Australia?
The company holding the most market share in the Sports and Physical Recreation Clubs industry in Australia is Brisbane Broncos.
How competitive is the Sports and Physical Recreation Clubs industry in Australia?
The level of competition is high and steady in the Sports and Physical Recreation Clubs industry in Australia.
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