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Swimming Pool and Spa Equipment Stores in Australia Industry Data and Analysis
Sales across swimming pool and spa equipment stores have fluctuated in response to rapidly changing consumer sentiment and external pressures. An early surge in home upgrades, owing to surplus holiday funds being channelled into backyard makeovers at the height of the pandemic, spurring high demand for pools and spas through to 2021-22. Above-ground pools gained popularity due to their affordability and quick installation, although supply chain disruptions caused delays in the delivery of some imported products. Despite this volatility, the sector’s mature market status hasn’t prevented new store entries, encouraged by low entry barriers. At the same time, bricks-and-mortar stores have faced mounting competition from large general retailers and online-only operators, which has pressured prices while also pushing businesses to enhance their digital offerings and customer experiences. Industry revenue is expected to grow at an annualised 1.8% over the five years through 2025-26, to $1.7 billion. This includes an anticipated 2.7% climb in 2025-26 due to a continued hike in discretionary income and stronger consumer sentiment.
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What's included in this industry analysis
IBISWorld's research coverage on the Swimming Pool and Spa Equipment Stores industry in Australia includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released December 2025.
About this industry
What's this industry report about?
The Swimming Pool and Spa Equipment Stores industry in Australia operates under the ANZSIC industry code OD4034. Industry operators primarily sell above-ground and in-ground swimming pools and spas, and related equipment, chemicals, cleaning and maintenance products and recreational items. Products are sourced from domestic and international suppliers, and resold through bricks-and-mortar stores or online stores to downstream consumer markets. Related terms covered in the Swimming Pool and Spa Equipment Stores industry in Australia include in-ground pool, above-ground pool and chlorine.
What's included in this industry?
Products and services covered in Swimming Pool and Spa Equipment Stores industry in Australia include Pool chemicals, Pool equipment, accessories and toys and Above-ground swimming pool and spa.
What companies are included in this industry?
Companies covered in the Swimming Pool and Spa Equipment Stores industry in Australia include Clark Rubber, Poolwerx and Waterco.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Swimming Pool and Spa Equipment Stores industry in Australia.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Swimming Pool and Spa Equipment Stores industry in Australia.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Swimming Pool and Spa Equipment Stores industry in Australia.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Swimming Pool and Spa Equipment Stores industry in Australia. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Swimming Pool and Spa Equipment Stores industry in Australia. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Swimming Pool and Spa Equipment Stores industry in Australia. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Swimming Pool and Spa Equipment Stores industry in Australia. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Swimming Pool and Spa Equipment Stores industry in Australia.
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Frequently Asked Questions
What is the market size of the Swimming Pool and Spa Equipment Stores industry in Australia in 2026?
The market size of the Swimming Pool and Spa Equipment Stores industry in Australia is $1.7bn in 2026.
How many businesses are there in the Swimming Pool and Spa Equipment Stores industry in Australia in 2025?
There are 1,758 businesses in the Swimming Pool and Spa Equipment Stores industry in Australia, which has grown at a CAGR of 5.3 % between 2020 and 2025.
How may import tariffs affect the Swimming Pool and Spa Equipment Stores industry in Australia?
The Swimming Pool and Spa Equipment Stores industry in Australia is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Swimming Pool and Spa Equipment Stores industry in Australia?
The Swimming Pool and Spa Equipment Stores industry in Australia is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Swimming Pool and Spa Equipment Stores industry in Australia grown or declined over the past 5 years?
The market size of the Swimming Pool and Spa Equipment Stores industry in Australia has been growing at a CAGR of 1.8 % between 2020 and 2025.
What is the forecast growth of the Swimming Pool and Spa Equipment Stores industry in Australia over the next 5 years?
Over the next five years, the Swimming Pool and Spa Equipment Stores industry in Australia is expected to grow.
What are the biggest companies in the Swimming Pool and Spa Equipment Stores industry in Australia?
The biggest companies operating in the Swimming Pool and Spa Equipment Stores industry in Australia are Clark Rubber, Poolwerx and Waterco
What does the Swimming Pool and Spa Equipment Stores industry in Australia include?
Pool chemicals and Pool equipment and accessories are part of the Swimming Pool and Spa Equipment Stores industry in Australia.
Which companies have the highest market share in the Swimming Pool and Spa Equipment Stores industry in Australia?
The company holding the most market share in the Swimming Pool and Spa Equipment Stores industry in Australia is Clark Rubber.
How competitive is the Swimming Pool and Spa Equipment Stores industry in Australia?
The level of competition is moderate and increasing in the Swimming Pool and Spa Equipment Stores industry in Australia.
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