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Vitamin and Supplement Stores in Australia Industry Data and Analysis
Vitamin and supplement retailers have faced mixed conditions in recent years. Although overall sales of vitamins and supplements have been on the rise, supported by higher health consciousness among consumers and associated wellness trends, external competitive forces have eroded demand for traditional vitamin and supplement retailers. Consumers have been buying more health and wellbeing products from competing pure-play online retailers, pharmacies and supermarkets, which generally provide products that are less expensive. While the shift in shopping behaviours towards online channels was already occurring before the COVID-19 outbreak, the pandemic accelerated the trend and has significantly altered consumer purchasing patterns. Structural changes have also occurred in retail channels. During the pandemic, temporary closures of vitamin and supplement stores drove consumers to alternative channels for their vitamin purchases, and this trend has persisted post-pandemic.
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What's included in this industry analysis
IBISWorld's research coverage on the Vitamin and Supplement Stores industry in Australia includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released September 2025.
About this industry
What's this industry report about?
The Vitamin and Supplement Stores industry in Australia operates under the ANZSIC industry code OD5364. The industry includes bricks-and-mortar stores that primarily sell vitamins and supplements, along with related health foods. Online sales are included if the company also operates a bricks-and-mortar store. Pure-play online vitamin and supplement retailers are not included in the industry. Related terms covered in the Vitamin and Supplement Stores industry in Australia include sports supplements, franchisee, franchisor, pure-play online retailers and daigou.
What's included in this industry?
Products and services covered in Vitamin and Supplement Stores industry in Australia include Digestive health and other health foods, Health and wellbeing products and Sports and active nutrition products.
What companies are included in this industry?
Companies covered in the Vitamin and Supplement Stores industry in Australia include Grubie, Go-Vita Health & Nutrition Centres and Muscle Worx.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Vitamin and Supplement Stores industry in Australia.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Vitamin and Supplement Stores industry in Australia.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Vitamin and Supplement Stores industry in Australia.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Vitamin and Supplement Stores industry in Australia. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Vitamin and Supplement Stores industry in Australia. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Vitamin and Supplement Stores industry in Australia. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Vitamin and Supplement Stores industry in Australia. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Vitamin and Supplement Stores industry in Australia.
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Frequently Asked Questions
What is the market size of the Vitamin and Supplement Stores industry in Australia in 2026?
The market size of the Vitamin and Supplement Stores industry in Australia is $562.5m in 2026.
How many businesses are there in the Vitamin and Supplement Stores industry in Australia in 2025?
There are 228 businesses in the Vitamin and Supplement Stores industry in Australia, which has declined at a CAGR of 1.4 % between 2020 and 2025.
How may import tariffs affect the Vitamin and Supplement Stores industry in Australia?
The Vitamin and Supplement Stores industry in Australia is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Vitamin and Supplement Stores industry in Australia?
The Vitamin and Supplement Stores industry in Australia is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Vitamin and Supplement Stores industry in Australia grown or declined over the past 5 years?
The market size of the Vitamin and Supplement Stores industry in Australia has been declining at a CAGR of 1.6 % between 2020 and 2025.
What is the forecast growth of the Vitamin and Supplement Stores industry in Australia over the next 5 years?
Over the next five years, the Vitamin and Supplement Stores industry in Australia is expected to grow.
What are the biggest companies in the Vitamin and Supplement Stores industry in Australia?
The biggest companies operating in the Vitamin and Supplement Stores industry in Australia are Grubie, Go-Vita Health & Nutrition Centres and Muscle Worx
What does the Vitamin and Supplement Stores industry in Australia include?
Health and wellbeing products and Sports and active nutrition products are part of the Vitamin and Supplement Stores industry in Australia.
Which companies have the highest market share in the Vitamin and Supplement Stores industry in Australia?
The company holding the most market share in the Vitamin and Supplement Stores industry in Australia is Grubie.
How competitive is the Vitamin and Supplement Stores industry in Australia?
The level of competition is high and increasing in the Vitamin and Supplement Stores industry in Australia.
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