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Watch and Jewellery Retailing in Australia Industry Data and Analysis
The Watch and Jewellery Retailing industry is undergoing a significant digital transformation, with retailers increasingly establishing online presences alongside physical stores to bolster revenue. Major retailers like Michael Hill and Richemont have heavily invested in enhancing their online capabilities, introducing features like click-and-collect, ship-from-store options, virtual consultations and try-on tools. Competition has also been intensifying in the industry. Luxury retailers like Richemont and Tiffany have strengthened their presence across Australia, putting pressure on local premium boutiques to compete with well-established brands. Meanwhile, rapidly expanding new entrants like Harli and Harpa, as well as a surge in online-only retailers’ popularity, have posed fierce competition for mid-range and fashion jewellery retailers. In the race to stay competitive, retailers have turned towards aggressive discounting strategies, which have come at the cost of overall industry profitability.
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What's included in this industry analysis
IBISWorld's research coverage on the Watch and Jewellery Retailing industry in Australia includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released December 2025.
About this industry
What's this industry report about?
The Watch and Jewellery Retailing industry in Australia operates under the ANZSIC industry code G4253. Industry operators retail fine or fashion jewellery and watches. Fine jewellery and watches include products made with precious metals or precious and semiprecious stones. Fashion jewellery retailers sell products made from non-precious metals, stones, glass, plastic or wood. Online-only retailers, department stores and general clothing retailers are not included in the industry. Related terms covered in the Watch and Jewellery Retailing industry in Australia include point of sale (pos), fine jewellery and fashion jewellery.
What's included in this industry?
Products and services covered in Watch and Jewellery Retailing industry in Australia include Fine metal jewellery, Precious stone jewellery and Fashion jewellery and other products.
What companies are included in this industry?
Companies covered in the Watch and Jewellery Retailing industry in Australia include Prouds Jewellers, Richemont Australia and Michael Hill Jeweller.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Watch and Jewellery Retailing industry in Australia.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Watch and Jewellery Retailing industry in Australia.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Watch and Jewellery Retailing industry in Australia.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Watch and Jewellery Retailing industry in Australia. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Watch and Jewellery Retailing industry in Australia. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Watch and Jewellery Retailing industry in Australia. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Watch and Jewellery Retailing industry in Australia. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Watch and Jewellery Retailing industry in Australia.
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Frequently Asked Questions
What is the market size of the Watch and Jewellery Retailing industry in Australia in 2026?
The market size of the Watch and Jewellery Retailing industry in Australia is $5.8bn in 2026.
How many businesses are there in the Watch and Jewellery Retailing industry in Australia in 2025?
There are 2,756 businesses in the Watch and Jewellery Retailing industry in Australia, which has grown at a CAGR of 0.7 % between 2020 and 2025.
How may import tariffs affect the Watch and Jewellery Retailing industry in Australia?
The Watch and Jewellery Retailing industry in Australia is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Watch and Jewellery Retailing industry in Australia?
The Watch and Jewellery Retailing industry in Australia is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Watch and Jewellery Retailing industry in Australia grown or declined over the past 5 years?
The market size of the Watch and Jewellery Retailing industry in Australia has been growing at a CAGR of 1.7 % between 2020 and 2025.
What is the forecast growth of the Watch and Jewellery Retailing industry in Australia over the next 5 years?
Over the next five years, the Watch and Jewellery Retailing industry in Australia is expected to grow.
What are the biggest companies in the Watch and Jewellery Retailing industry in Australia?
The biggest companies operating in the Watch and Jewellery Retailing industry in Australia are Prouds Jewellers, Richemont Australia and Michael Hill Jeweller
What does the Watch and Jewellery Retailing industry in Australia include?
Fine metal jewellery and Precious stones jewellery are part of the Watch and Jewellery Retailing industry in Australia.
Which companies have the highest market share in the Watch and Jewellery Retailing industry in Australia?
The company holding the most market share in the Watch and Jewellery Retailing industry in Australia is Prouds Jewellers.
How competitive is the Watch and Jewellery Retailing industry in Australia?
The level of competition is high and increasing in the Watch and Jewellery Retailing industry in Australia.
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