IBISWorld Platform
Answer any industry question in minutes with our entire database at your fingertips.
Wireless Telephone and Data Services Resellers in Australia Industry Data and Analysis
In recent years, the Wireless Telephone and Data Services Resellers industry has experienced significant growth, driven primarily by falling discretionary incomes that have pushed consumers away from expensive plans offered by major network operators and towards more affordable MVNOs. This shift has increased both the industry’s customer base and overall revenue, especially for resellers positioned as cost-effective and reliable, like ALDIMobile. Major acquisitions, like Optus’s purchase of Amaysim and Telstra’s acquisition of Boost Mobile, have led to industry exits, dramatically reshaping market size and concentration and consolidating power among the remaining players. Strong population growth, widespread digital adoption and a heavy reliance on smartphones have expanded data usage and demand for flexible plans, although market saturation has begun to slow new device uptake. The entry of NBN providers like Superloop, AGL, Vocus and Aussie Broadband into the MVNO space has heightened competition. These providers bundle NBN and mobile offerings, appealing to value-conscious customers. Overall, revenue has climbed by an expected 4.9% to $565.3 million through the end of 2025-26. Revenue is expected to sink by 5.7% in 2025-26, with declines partly attributable to Telstra's 2024 acquisition of prominent MVNO Boost Mobile.
Access this data your way
The Wireless Telephone and Data Services Resellers in Australia Industry analysis is available in multiple formats to fit seamlessly into your workflow.
API Data Delivery
Feed trusted, human-driven industry intelligence straight into your platform.
Integrations
Streamline your workflow with IBISWorld’s intelligence built into your toolkit.
What's included in this industry analysis
IBISWorld's research coverage on the Wireless Telephone and Data Services Resellers industry in Australia includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released November 2025.
About this industry
What's this industry report about?
The Wireless Telephone and Data Services Resellers industry in Australia operates under the ANZSIC industry code OD5537. Companies in the Wireless Telephone and Data Services Resellers industry offer mobile voice and data plans to consumers and businesses. Neither resellers nor their parent companies own or operate their mobile networks. Instead, they purchase access from a mobile network operator and resell it to customers. Resellers are often referred to as Mobile Virtual Network Operators (MVNOs). Providing non-mobile internet connections through an MVNO is not included in this industry. Related terms covered in the Wireless Telephone and Data Services Resellers industry in Australia include mobile network operators (mnos), mobile virtual network operators (mvnos), average revenue per user (arpu) and megabits per second (mbps).
What's included in this industry?
Products and services covered in Wireless Telephone and Data Services Resellers industry in Australia include Postpaid plans, Prepaid plans and Data-only plans.
What companies are included in this industry?
Companies covered in the Wireless Telephone and Data Services Resellers industry in Australia include Medion Australia, Vocus and South Phone.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Wireless Telephone and Data Services Resellers industry in Australia.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Wireless Telephone and Data Services Resellers industry in Australia.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Wireless Telephone and Data Services Resellers industry in Australia.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Wireless Telephone and Data Services Resellers industry in Australia. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Wireless Telephone and Data Services Resellers industry in Australia. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Wireless Telephone and Data Services Resellers industry in Australia. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Wireless Telephone and Data Services Resellers industry in Australia. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Wireless Telephone and Data Services Resellers industry in Australia.
Trusted by industry professionals
More than 6,000 businesses use IBISWorld to shape local and global economies
We were able to supplement our reports with IBISWorld’s information from both a qualitative and quantitative standpoint. All of our reporting now features some level of IBISWorld integration.
IBISWorld delivers the crisp business knowledge we need to drive our business. Whether it be serving up our major clients, winning new business or educating on industry issues, IBISWorld brings real value.
IBISWorld has revolutionised business information — which has proved commercially invaluable to exporters, investors and public policy professionals in Australia and overseas.
When you’re able to speak to clients and be knowledgeable about what they do and the state that they operate in, they’re going to trust you a lot more.
Frequently Asked Questions
What is the market size of the Wireless Telephone and Data Services Resellers industry in Australia in 2026?
The market size of the Wireless Telephone and Data Services Resellers industry in Australia is $565.3m in 2026.
How many businesses are there in the Wireless Telephone and Data Services Resellers industry in Australia in 2025?
There are 33 businesses in the Wireless Telephone and Data Services Resellers industry in Australia, which has declined at a CAGR of 5.6 % between 2020 and 2025.
How may import tariffs affect the Wireless Telephone and Data Services Resellers industry in Australia?
The Wireless Telephone and Data Services Resellers industry in Australia is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Wireless Telephone and Data Services Resellers industry in Australia?
The Wireless Telephone and Data Services Resellers industry in Australia is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Wireless Telephone and Data Services Resellers industry in Australia grown or declined over the past 5 years?
The market size of the Wireless Telephone and Data Services Resellers industry in Australia has been growing at a CAGR of 4.9 % between 2020 and 2025.
What is the forecast growth of the Wireless Telephone and Data Services Resellers industry in Australia over the next 5 years?
Over the next five years, the Wireless Telephone and Data Services Resellers industry in Australia is expected to grow.
What are the biggest companies in the Wireless Telephone and Data Services Resellers industry in Australia?
The biggest companies operating in the Wireless Telephone and Data Services Resellers industry in Australia are Medion Australia, Vocus and South Phone
What does the Wireless Telephone and Data Services Resellers industry in Australia include?
Postpaid plans and Prepaid plans are part of the Wireless Telephone and Data Services Resellers industry in Australia.
Which companies have the highest market share in the Wireless Telephone and Data Services Resellers industry in Australia?
The company holding the most market share in the Wireless Telephone and Data Services Resellers industry in Australia is Medion Australia.
How competitive is the Wireless Telephone and Data Services Resellers industry in Australia?
The level of competition is high and increasing in the Wireless Telephone and Data Services Resellers industry in Australia.
Cut through the noise with intelligence you can trust
