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Printing Services in Austria Industry Data and Analysis
The rapid growth of digital content has sharply reduced demand for traditional print advertising, driving businesses to prioritise digital campaigns. This shift has significantly cut printing industry revenue. In newspaper printing, the migration of readers to online platforms has led to a steep decline in revenue and demand for print editions. While digital printing lowers operational costs, profit margin remains thin because consumers often expect free access to news. Most printing services try to offset print losses by introducing subscriptions and online-only features, but these strategies rarely recover lost income. Major international tech companies, like Google and Meta, now dominate news distribution, further weakening the position of local printers. Additionally, readers now have greater choice and access to free or low-cost news, increasing buyer power and intensifying competition among printers for audience and revenue. Printing services are adapting to falling newspaper sales by focusing on digital platforms and reducing print editions to a weekly schedule. Revenue is forecast to decrease at a compound annual rate of 1.1% over the five years through 2025 to €78.4 billion, including an estimated drop of 3.3% in 2025, while the average profit margin is expected to be 12.2%.
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What's included in this industry analysis
IBISWorld's research coverage on the Printing Services industry in Austria includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released August 2025.
About this industry
What's this industry report about?
The Printing Services industry in Austria operates under the industry code AT-C1811. The industry produces periodicals (e.g. magazines and books) and paper products like albums, leaflets and calendars through a mechanical process that transfers designs or text to paper. Companies also print on textiles, wood, glass, metals, plastics and ceramics. Related terms covered in the Printing Services industry in Austria include e-book, digital printing and offset printing .
What's included in this industry?
Products and services covered in Printing Services industry in Austria include Books, brochures and leaflets , Trade advertising material and Newspapers, magazines and journals .
What companies are included in this industry?
The Printing Services industry in Austria is highly fragmented with no companies holding a market share greater than 5%.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Printing Services industry in Austria.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed product and service segmentation, analysis of major markets and international trade data for the for the Printing Services industry in Austria.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Printing Services industry in Austria.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Printing Services industry in Austria. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Printing Services industry in Austria. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Printing Services industry in Austria. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Printing Services industry in Austria. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Printing Services industry in Austria.
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Frequently Asked Questions
What is the market size of the Printing Services industry in Austria in 2026?
The market size of the Printing Services industry in Austria is €1.6bn in 2026.
How many businesses are there in the Printing Services industry in Austria in 2025?
There are 581 businesses in the Printing Services industry in Austria, which has declined at a CAGR of 0.2 % between 2020 and 2025.
Has the Printing Services industry in Austria grown or declined over the past 5 years?
The market size of the Printing Services industry in Austria has been declining at a CAGR of 2.4 % between 2020 and 2025.
What is the forecast growth of the Printing Services industry in Austria over the next 5 years?
Over the next five years, the Printing Services industry in Austria is expected to grow.
What does the Printing Services industry in Austria include?
Books, brochures and leaflets and Trade advertising material are part of the Printing Services industry in Austria.
How competitive is the Printing Services industry in Austria?
The level of competition is moderate and steady in the Printing Services industry in Austria.
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