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Convention & Visitor Bureaus in Canada Industry Data and Analysis
Convention and visitor bureaus benefitted from a robust rebound in international travel volume, economic stabilization and continued tourist interest across major Canadian visitor hotspots. The industry endured considerable volatility in the past five years, with revenue collapsing 28.6% in 2020 before rebounding 53.6% in 2022 due to sharp shifts in travel volume and international travellers. Convention centres were at the forefront of new conference bookings, as corporations and businesses pivoted to greater usage of in-person conferences. Digital expansion via tools like AI and virtual reality (VR) have helped generate greater insight into a travel destination’s landscape, providing greater connection between local tour marketing campaigns and prospective visitors. Revenue accelerated at a CAGR of 8.6% to an estimated $619.6 million over the past five years, including an estimated 2.3% decline in 2025 alone.
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What's included in this industry analysis
IBISWorld's research coverage on the Convention & Visitor Bureaus industry in Canada includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released December 2025.
About this industry
What's this industry report about?
The Convention & Visitor Bureaus industry in Canada operates under the NAICS industry code 56159CA. The Convention and Visitor Bureaus industry in Canada comprises convention and visitor bureaus that market and promote communities and local facilities to business and leisure travellers, assist organizations in locating meeting and convention sites, provide travel information on an area’s attractions and accommodations and organize group tours of local attractions. Related terms covered in the Convention & Visitor Bureaus industry in Canada include packaged tour , visitor bureau and convention .
What's included in this industry?
Products and services covered in Convention & Visitor Bureaus industry in Canada include Convention planning and hosting services, Visitor information and sightseeing tour services and Other.
What companies are included in this industry?
Companies covered in the Convention & Visitor Bureaus industry in Canada include Vancouver Convention Centre, Metro Toronto Convention Centre and Palais des congres de Montreal.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Convention & Visitor Bureaus industry in Canada.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Convention & Visitor Bureaus industry in Canada.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Convention & Visitor Bureaus industry in Canada.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Convention & Visitor Bureaus industry in Canada. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Convention & Visitor Bureaus industry in Canada. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Convention & Visitor Bureaus industry in Canada. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Convention & Visitor Bureaus industry in Canada. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Convention & Visitor Bureaus industry in Canada.
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Frequently Asked Questions
What is the market size of the Convention & Visitor Bureaus industry in Canada in 2026?
The market size of the Convention & Visitor Bureaus industry in Canada is $619.6m in 2026.
How many businesses are there in the Convention & Visitor Bureaus industry in Canada in 2025?
There are 1,496 businesses in the Convention & Visitor Bureaus industry in Canada, which has grown at a CAGR of 2.6 % between 2020 and 2025.
How may import tariffs affect the Convention & Visitor Bureaus industry in Canada?
The Convention & Visitor Bureaus industry in Canada is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Convention & Visitor Bureaus industry in Canada?
The Convention & Visitor Bureaus industry in Canada is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Convention & Visitor Bureaus industry in Canada grown or declined over the past 5 years?
The market size of the Convention & Visitor Bureaus industry in Canada has been growing at a CAGR of 8.6 % between 2020 and 2025.
What is the forecast growth of the Convention & Visitor Bureaus industry in Canada over the next 5 years?
Over the next five years, the Convention & Visitor Bureaus industry in Canada is expected to grow.
What are the biggest companies in the Convention & Visitor Bureaus industry in Canada?
The biggest companies operating in the Convention & Visitor Bureaus industry in Canada are Vancouver Convention Centre, Metro Toronto Convention Centre and Palais des congres de Montreal
What does the Convention & Visitor Bureaus industry in Canada include?
Convention planning services and Visitor information and sightseeing tour services are part of the Convention & Visitor Bureaus industry in Canada.
Which companies have the highest market share in the Convention & Visitor Bureaus industry in Canada?
The company holding the most market share in the Convention & Visitor Bureaus industry in Canada is Vancouver Convention Centre.
How competitive is the Convention & Visitor Bureaus industry in Canada?
The level of competition is moderate and increasing in the Convention & Visitor Bureaus industry in Canada.
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