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Graphic Designers in Canada Industry Data and Analysis
Various factors have impacted demand for Canadian graphic designers’ services in recent years. Shifting economic conditions have significantly bolstered revenue volatility for providers, whose fortunes are closely tied to advertising expenditure and corporate profit. COVID-19 led to a steep drop in demand in 2020, as advertising budgets and business income were negatively affected. Although there was a rebound in 2021 due to relaxed restrictions, lingering economic uncertainty curbed a more robust recovery. In 2022, high inflation prompted spending cuts on discretionary services like graphic design, causing another substantial revenue drop. As inflation eased in 2023, spending and demand rebounded, but recessionary fears caused by rising interest rates in 2023 and 2024 pressured clients to further reduce spending, leading to a moderate drop in demand in 2024.
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What's included in this industry analysis
IBISWorld's research coverage on the Graphic Designers industry in Canada includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released August 2025.
About this industry
What's this industry report about?
The Graphic Designers industry in Canada operates under the NAICS industry code 54143CA. This industry plans, designs and manages the production of visual communication to convey specific messages, clarify complex information or project visual identities. Services include design for printed materials, sales displays, packaging and corporate identification. Related terms covered in the Graphic Designers industry in Canada include freelancer, in-house and printed media.
What's included in this industry?
Products and services covered in Graphic Designers industry in Canada include Printing services , Corporate and organization image design and Advertising and promotional design .
What companies are included in this industry?
The Graphic Designers industry in Canada is highly fragmented with no companies holding a market share greater than 5%.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Graphic Designers industry in Canada.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Graphic Designers industry in Canada.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Graphic Designers industry in Canada.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Graphic Designers industry in Canada. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Graphic Designers industry in Canada. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Graphic Designers industry in Canada. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Graphic Designers industry in Canada. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Graphic Designers industry in Canada.
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Frequently Asked Questions
What is the market size of the Graphic Designers industry in Canada in 2026?
The market size of the Graphic Designers industry in Canada is $1.8bn in 2026.
How many businesses are there in the Graphic Designers industry in Canada in 2025?
There are 11,284 businesses in the Graphic Designers industry in Canada, which has grown at a CAGR of 3.5 % between 2020 and 2025.
How may import tariffs affect the Graphic Designers industry in Canada?
The Graphic Designers industry in Canada is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Graphic Designers industry in Canada?
The Graphic Designers industry in Canada is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Graphic Designers industry in Canada grown or declined over the past 5 years?
The market size of the Graphic Designers industry in Canada has been growing at a CAGR of 0.4 % between 2020 and 2025.
What is the forecast growth of the Graphic Designers industry in Canada over the next 5 years?
Over the next five years, the Graphic Designers industry in Canada is expected to grow.
What does the Graphic Designers industry in Canada include?
Printing services and Corporate and organization image design are part of the Graphic Designers industry in Canada.
How competitive is the Graphic Designers industry in Canada?
The level of competition is high and increasing in the Graphic Designers industry in Canada.
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