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Billboard & Outdoor Advertising in Ontario

Author.Name IBISWorld Canada Last Updated: August 2025 NAICS ON54185CA

Billboard & Outdoor Advertising in Ontario industry analysis

Revenue for the Billboard & Outdoor Advertising industry in Ontario is expected to grow an annualized x.x% to $x.x million over the five years to 2025, while revenue for the national industry will likely grow at x.x% during the same period. The number of industry establishments has decreased an annualized -x.x% to xxx locations over the past five years. Industry employment has increased an annualized x.x% to x,xxx workers during the period, while industry wages have increased an annualized x.x% to $x.x million.

Over the five years to 2030, provincial industry revenue is expected to grow an annualized x.x% to $x.x million, while revenue for the national industry will likely grow x.x%. The number of industry establishments is forecast to decline -x.x% to xxx locations over the next five years. Industry employment is expected to increase an annualized x.x% to x,xxx workers during the outlook period, while industry wages likely increase x% to $x.x million.

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About the Billboard & Outdoor Advertising in Ontario Market Research Report

What’s Included in the Billboard & Outdoor Advertising in Ontario Market Research Report

Definition of the Billboard & Outdoor Advertising in Ontario?

The Billboard and Outdoor Advertising industry in Canada creates and designs advertising materials for public display, including printed, painted or electronic displays. Operators may place the displays on billboards or panels and on or within transit vehicles, shopping malls, retail stores and other display structures or sites.

What’s included in the Billboard & Outdoor Advertising in Ontario?

The Billboard & Outdoor Advertising in Ontario includes aerial advertising, billboard display advertising, bus, taxicab and subway card advertising, indoor display advertising, outdoor display advertising, store display advertising, transit advertising and display advertising. Related terms covered in the Billboard & Outdoor Advertising in Ontario industry report includes the largest standardized form of outdoor advertising, usually measuring 3.0 metres by 13.0 metres, the number of times that an advertisement is viewed, the surface on which an advertisement is placed, the standard billboard size, measuring about 3.0 metres by 7.0 metres, a written offer or bid to contract goods or services at a specified cost or rate and out-of-home advertising, which includes all forms of advertising in an outdoor setting, all of which are industry relevant.

Industry Performance of the Billboard & Outdoor Advertising industry in Ontario

Benchmark the Billboard & Outdoor Advertising in Ontario industry performance with all ON Census Metropolitan Area and national performance.

Billboard & Outdoor Advertising in Ontario

#1 in Highest Revenue 37.6% of province's GDP
Revenue (2025)
Annual Growth (2020-25)
Annual Growth (2025-30)

Billboard & Outdoor Advertising in Canada


Revenue (2025)
Annual Growth (2020-25)
Annual Growth (2025-30)

For the full list of industry drivers, see report purchase options.

Key Drivers of the Billboard & Outdoor Advertising industry in Ontario

See how key industry drivers, such as gross domestic product, private investment in non-residential construction, bachelorsed, consumer spending, total advertising expenditure and corporate profit are impacting Billboard & Outdoor Advertising in Ontario

Ontario Economic Indicators

Gross Domestic Product
Private Investment in Non-Residential Construction
BachelorsEd

View more economic information in ON State Economic profile

Canada Key External Drivers

Consumer spending
Total advertising expenditure
Corporate profit

For the full list of industry drivers, see report purchase options.

Census Metropolitan Area Data of the Billboard & Outdoor Advertising industry in Ontario

Access proprietary data on Census Metropolitan Area in the Billboard & Outdoor Advertising in Ontario, such as Toronto, Hamilton and Ottawa - Gatineau. Data includes figures on revenue, establishments, employees and wages by Census Metropolitan Areas.

Key Statistics of the Billboard & Outdoor Advertising industry in Ontario

Download 18 years of historical data and 5 years of projected performance.

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Top Questions Answered in this Report

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What is the market size of the Billboard & Outdoor Advertising industry in Ontario in 2025?

The market size of the Billboard & Outdoor Advertising industry in Ontario is $598.2m in 2025.

How many businesses are there in the Billboard & Outdoor Advertising industry in Ontario in 2025?

There are 689 businesses in the Billboard & Outdoor Advertising industry in Ontario, which has been declining at an average annual rate of -0.9% from 2020 to 2025.

Has the Billboard & Outdoor Advertising industry in Ontario grown or declined over the past 5 years?

The market size of the Billboard & Outdoor Advertising industry in Ontario has been growing at an average annual rate of 0.3% from 2020 to 2025.

How many employees in the Billboard & Outdoor Advertising industry in Ontario in 2025?

There are 1,558 employees in the Billboard & Outdoor Advertising industry in Ontario, which has been growing at an average annual rate of 1.2% from 2020 to 2025.