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Market Research in Ontario

Author.Name IBISWorld Canada Last Updated: August 2025 NAICS ON54191CA

Market Research in Ontario industry analysis

Revenue for the Market Research industry in Ontario is expected to grow an annualized x.x% to $x.x million over the five years to 2025, while revenue for the national industry will likely grow at x.x% during the same period. The number of industry establishments has increased an annualized x.x% to x,xxx locations over the past five years. Industry employment has decreased an annualized -x.x% to x,xxx workers during the period, while industry wages have decreased an annualized -x.x% to $x.x million.

Over the five years to 2030, provincial industry revenue is expected to grow an annualized x% to $x.x billion, while revenue for the national industry will likely grow x.x%. The number of industry establishments is forecast to grow x.x% to x,xxx locations over the next five years. Industry employment is expected to increase an annualized x.x% to x,xxx workers during the outlook period, while industry wages likely increase x% to $x.x million.

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About the Market Research in Ontario Market Research Report

What’s Included in the Market Research in Ontario Market Research Report

Definition of the Market Research in Ontario?

The Market Research industry in Canada comprises operators that systematically gather, record, tabulate and present marketing and public opinion data. Examples of industry-relevant services include political polling, sampling and statistical services, broadcast media ratings and market analysis. Operators that conduct experimental or scientific research in fields such as economics or engineering are not included in this industry.

What’s included in the Market Research in Ontario?

The Market Research in Ontario includes quantitative market research services, qualitative market research services and secondary analysis and desk research services. Related terms covered in the Market Research in Ontario industry report includes research that involves questionnaires and scales to understand the needs, wants and opinions of individuals, a method of research used to understand why and how individuals make choices about particular products and services and a type of qualitative research using a group of individuals to discuss a concept, product, service or advertisement.

Industry Performance of the Market Research industry in Ontario

Benchmark the Market Research in Ontario industry performance with all ON Census Metropolitan Area and national performance.

Market Research in Ontario

#1 in Highest Revenue 57.7% of province's GDP
Revenue (2025)
Annual Growth (2020-25)
Annual Growth (2025-30)

Market Research in Canada


Revenue (2025)
Annual Growth (2020-25)
Annual Growth (2025-30)

For the full list of industry drivers, see report purchase options.

Key Drivers of the Market Research industry in Ontario

See how key industry drivers, such as gross domestic product, private investment in non-residential construction, bachelorsed, consumer confidence index, corporate profit and research and development expenditure are impacting Market Research in Ontario

Ontario Economic Indicators

Gross Domestic Product
Private Investment in Non-Residential Construction
BachelorsEd

View more economic information in ON State Economic profile

Canada Key External Drivers

Consumer confidence index
Corporate profit
Research and development expenditure

For the full list of industry drivers, see report purchase options.

Census Metropolitan Area Data of the Market Research industry in Ontario

Access proprietary data on Census Metropolitan Area in the Market Research in Ontario, such as Toronto, Ottawa - Gatineau and Hamilton. Data includes figures on revenue, establishments, employees and wages by Census Metropolitan Areas.

Key Statistics of the Market Research industry in Ontario

Download 18 years of historical data and 5 years of projected performance.

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Top Questions Answered in this Report

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What is the market size of the Market Research industry in Ontario in 2025?

The market size of the Market Research industry in Ontario is $890.6m in 2025.

How many businesses are there in the Market Research industry in Ontario in 2025?

There are 1,974 businesses in the Market Research industry in Ontario, which has been growing at an average annual rate of 5.7% from 2020 to 2025.

Has the Market Research industry in Ontario grown or declined over the past 5 years?

The market size of the Market Research industry in Ontario has been growing at an average annual rate of 1.2% from 2020 to 2025.

How many employees in the Market Research industry in Ontario in 2025?

There are 4,534 employees in the Market Research industry in Ontario, which has been declining at an average annual rate of -0.7% from 2020 to 2025.