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Sanitary Paper Product Manufacturing in Canada Industry Data and Analysis
Shifting consumer preferences towards higher-quality, eco-friendly paper hygiene products and growing demand from institutional buyers in healthcare, food service and education anchor the industry’s revenue base. Major downstream clients have prioritized sustainable sourcing and product innovation, intensifying requirements related to certifications such as FSC and EcoLogo. Market expansion has been further affected by domestic population growth, rising urbanization and broadening awareness of health, hygiene and environmental issues. Integration of automation in production lines has raised efficiency thresholds, while fluctuations in pulp prices and utility rates have introduced considerable complexity into procurement, contract negotiation and operational planning for manufacturers.
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What's included in this industry analysis
IBISWorld's research coverage on the Sanitary Paper Product Manufacturing industry in Canada includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released September 2025.
About this industry
What's this industry report about?
The Sanitary Paper Product Manufacturing industry in Canada operates under the NAICS industry code 32229aCA. This industry converts sanitary paper stock or wadding, as well as pulp and paper, into sanitary paper products such as facial tissues and handkerchiefs, table napkins, towels, toilet paper, disposable diapers and tampons. Some operators may manufacture their own sanitary paper while others purchase it from mills. Final industry products are sold to wholesalers for distribution, straight to retailers or directly to large companies. Related terms covered in the Sanitary Paper Product Manufacturing industry in Canada include vertical integration, toxic shock syndrome and pulp.
What's included in this industry?
Products and services covered in Sanitary Paper Product Manufacturing industry in Canada include Personal hygiene absorbent products, Household and sanitary paper products and Disposable paper tableware.
What companies are included in this industry?
Companies covered in the Sanitary Paper Product Manufacturing industry in Canada include Kruger Products LP, Cascades and Essity AB.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Sanitary Paper Product Manufacturing industry in Canada.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed product and service segmentation, analysis of major markets and international trade data for the for the Sanitary Paper Product Manufacturing industry in Canada.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Sanitary Paper Product Manufacturing industry in Canada.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Sanitary Paper Product Manufacturing industry in Canada. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Sanitary Paper Product Manufacturing industry in Canada. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Sanitary Paper Product Manufacturing industry in Canada. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Sanitary Paper Product Manufacturing industry in Canada. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Sanitary Paper Product Manufacturing industry in Canada.
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Frequently Asked Questions
What is the market size of the Sanitary Paper Product Manufacturing industry in Canada in 2026?
The market size of the Sanitary Paper Product Manufacturing industry in Canada is $4.0bn in 2026.
How many businesses are there in the Sanitary Paper Product Manufacturing industry in Canada in 2025?
There are 17 businesses in the Sanitary Paper Product Manufacturing industry in Canada, which has grown at a CAGR of 1.2 % between 2020 and 2025.
How may import tariffs affect the Sanitary Paper Product Manufacturing industry in Canada?
The Sanitary Paper Product Manufacturing industry in Canada is likely to be impacted by import tariffs with imports accounting for a moderate share of industry revenue.
How may export tariffs affect the Sanitary Paper Product Manufacturing industry in Canada?
The Sanitary Paper Product Manufacturing industry in Canada is likely to be significantly impacted by export tariffs with exports accounting for a high share of industry revenue.
Has the Sanitary Paper Product Manufacturing industry in Canada grown or declined over the past 5 years?
The market size of the Sanitary Paper Product Manufacturing industry in Canada has been growing at a CAGR of 2.5 % between 2020 and 2025.
What is the forecast growth of the Sanitary Paper Product Manufacturing industry in Canada over the next 5 years?
Over the next five years, the Sanitary Paper Product Manufacturing industry in Canada is expected to grow.
What are the biggest companies in the Sanitary Paper Product Manufacturing industry in Canada?
The biggest companies operating in the Sanitary Paper Product Manufacturing industry in Canada are Kruger Products LP, Cascades and Essity AB
What does the Sanitary Paper Product Manufacturing industry in Canada include?
Personal hygiene absorbent products and Household and sanitary paper products are part of the Sanitary Paper Product Manufacturing industry in Canada.
Which companies have the highest market share in the Sanitary Paper Product Manufacturing industry in Canada?
The company holding the most market share in the Sanitary Paper Product Manufacturing industry in Canada is Kruger Products LP.
How competitive is the Sanitary Paper Product Manufacturing industry in Canada?
The level of competition is moderate and steady in the Sanitary Paper Product Manufacturing industry in Canada.
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