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Spectator Sports in Canada Industry Data and Analysis
Spectator sports in Canada have experienced a period of robust growth, driven by strong consumer demand and in-person attendance, despite higher ticket prices. Major markets like Toronto, Vancouver, and Montreal have set the pace, with franchises capitalizing on loyal fan bases and a relatively limited supply of seats. As prices climb, teams haven’t hesitated to expand premium offerings—such as luxury suites, exclusive merchandise, and bundled experiences—to maximize per-event revenue. The industry’s resilience is underscored by successful strategic media partnerships and an evolving regulatory landscape that’s embraced sports betting and digital engagement. Revenue has expanded at a CAGR of 8.4% to $4.8 billion over the years to 2025, including a growth of 2.3% in 2025 alone.
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What's included in this industry analysis
IBISWorld's research coverage on the Spectator Sports industry in Canada includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released December 2025.
About this industry
What's this industry report about?
The Spectator Sports industry in Canada operates under the NAICS industry code 71120CA. Spectator sports in Canada comprises sports teams or clubs that participate in live professional or semiprofessional sporting events (e.g. baseball, basketball, football, hockey, soccer and other team sports) before a paying audience. The sports franchises in this industry may or may not operate their own facilities for presenting games or other spectator sports events. Related terms covered in the Spectator Sports industry in Canada include revenue-sharing, salary cap and sports participation rate.
What's included in this industry?
Products and services covered in Spectator Sports industry in Canada include Admissions to live sports events, Sporting event broadcast and other media rights and Advertising and endorsement revenue.
What companies are included in this industry?
The Spectator Sports industry in Canada is highly fragmented with no companies holding a market share greater than 5%.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Spectator Sports industry in Canada.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Spectator Sports industry in Canada.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Spectator Sports industry in Canada.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Spectator Sports industry in Canada. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Spectator Sports industry in Canada. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Spectator Sports industry in Canada. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Spectator Sports industry in Canada. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Spectator Sports industry in Canada.
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Frequently Asked Questions
What is the market size of the Spectator Sports industry in Canada in 2026?
The market size of the Spectator Sports industry in Canada is $4.8bn in 2026.
How many businesses are there in the Spectator Sports industry in Canada in 2025?
There are 4,165 businesses in the Spectator Sports industry in Canada, which has grown at a CAGR of 1.7 % between 2020 and 2025.
How may import tariffs affect the Spectator Sports industry in Canada?
The Spectator Sports industry in Canada is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Spectator Sports industry in Canada?
The Spectator Sports industry in Canada is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Spectator Sports industry in Canada grown or declined over the past 5 years?
The market size of the Spectator Sports industry in Canada has been growing at a CAGR of 8.4 % between 2020 and 2025.
What is the forecast growth of the Spectator Sports industry in Canada over the next 5 years?
Over the next five years, the Spectator Sports industry in Canada is expected to grow.
What does the Spectator Sports industry in Canada include?
Providing sporting entertainment and Selling tickets to sporting events are part of the Spectator Sports industry in Canada.
How competitive is the Spectator Sports industry in Canada?
The level of competition is high and increasing in the Spectator Sports industry in Canada.
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