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Sporting goods wholesalers offer a range of sporting and recreational goods and accessories, including billiards equipment; pool supplies; sporting firearms and ammunition; and marine craft and equipment. The industry competes for leisure time among consumers to allocate toward sports and other recreational activities. This trend, which has constrained demand for sporting goods, has been further exacerbated by significant downstream market changes. For example, the emergence of more chain sporting goods retailers has enabled this downstream market to negotiate low-cost sporting goods prices from wholesalers, dampening revenue growth. As many sporting goods retailers have used inventory tools that measure customer demographics and inventory turnover, they have purchased small volumes of high-turnover sporting goods from wholesalers rather than bulk purchases. Still, an increasingly health-conscious population has fuelled revenue growth as demand for sporting goods equipment has increased. Revenue is expected to grow at a CAGR of 0.5% to $4.6 billion through the end of 2023, including a 2.6% increase in 2023 alone when profit reaches 9.7% of revenue.
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IBISWorld's research coverage on the Sporting Goods Wholesaling industry in Canada includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released April 2025.
The Sporting Goods Wholesaling industry in Canada operates under the NAICS industry code 41447CA. The Sporting Goods Wholesaling industry in Canada wholesales a range of sporting and recreational goods and accessories, such as billiards equipment; pool supplies; sporting firearms and ammunition; and marine craft and equipment. This industry does not include wholesalers of athletic apparel and footwear, automobiles, other motor vehicles or transportation equipment. Related terms covered in the Sporting Goods Wholesaling industry in Canada include electronic data interchange (edi), sports participation rate and wholesale bypass.
Products and services covered in Sporting Goods Wholesaling industry in Canada include Hunting, fishing and camping equipment, Hockey, baseball and other equipment and Exercise and fitness equipment.
The Sporting Goods Wholesaling industry in Canada is highly fragmented with no companies holding a market share greater than 5%.
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Sporting Goods Wholesaling industry in Canada.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Sporting Goods Wholesaling industry in Canada.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Sporting Goods Wholesaling industry in Canada.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Sporting Goods Wholesaling industry in Canada. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
The Companies chapter covers Key Takeaways, Market Share and Companies in the Sporting Goods Wholesaling industry in Canada. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Sporting Goods Wholesaling industry in Canada. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Sporting Goods Wholesaling industry in Canada. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Sporting Goods Wholesaling industry in Canada.
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The market size of the Sporting Goods Wholesaling industry in Canada is $4.9bn in 2026.
There are 826 businesses in the Sporting Goods Wholesaling industry in Canada, which has declined at a CAGR of 1.4 % between 2020 and 2025.
The Sporting Goods Wholesaling industry in Canada is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
The Sporting Goods Wholesaling industry in Canada is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
The market size of the Sporting Goods Wholesaling industry in Canada has been growing at a CAGR of 2.2 % between 2020 and 2025.
Baseball, bowling, football, golf, hockey and tennis equipment wholesaling and Bicycle (except motorized) and go-cart wholesaling are part of the Sporting Goods Wholesaling industry in Canada.
The level of competition is high and steady in the Sporting Goods Wholesaling industry in Canada.