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Toy & Craft Supplies Wholesaling in Canada Industry Data and Analysis
Canadian toy and craft supplies wholesalers have faced significant volatility in recent years, shaped by unstable macroeconomic conditions and changing consumer preferences. Elevated inflation has contributed to tighter household budgets, particularly among lower- and middle-income families, dampening discretionary spending on toys and craft materials. Despite the Bank of Canada's efforts to stimulate the economy by lowering interest rates between 2024 and 2025, persistent uncertainty has led buyers to prioritize essential goods and delay non-essential purchases until seasonal sales events. A weakening Loonie has made imported goods comparatively more expensive, driving prices up and pushing away increasingly price-conscious buyers. Distributors have benefited from the jump in demand in 2021 as consumers grew optimistic about the economic recovery. This caused revenue to reach $1.4 billion, growing at an estimated CAGR of 1.6% between 2020 and 2025, including a 2.0% decline in 2025 alone.
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What's included in this industry analysis
IBISWorld's research coverage on the Toy & Craft Supplies Wholesaling industry in Canada includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released October 2025.
About this industry
What's this industry report about?
The Toy & Craft Supplies Wholesaling industry in Canada operates under the NAICS industry code 41446CA. The Toy and Craft Supplies Wholesaling industry in Canada wholesales various toys and craft supplies, including dolls, games, fireworks, playing cards, model planes and arts supplies, excluding video games. Merchandise is largely sourced from domestic and international manufacturers and sold to retailers such as small toy and hobby stores, big-box merchandisers and discount department stores. Related terms covered in the Toy & Craft Supplies Wholesaling industry in Canada include tweens, age compression, wholesale bypass and youth electronics.
What's included in this industry?
Products and services covered in Toy & Craft Supplies Wholesaling industry in Canada include Children's toys, Hobby and craft supplies and Video games.
What companies are included in this industry?
The Toy & Craft Supplies Wholesaling industry in Canada is highly fragmented with no companies holding a market share greater than 5%.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Toy & Craft Supplies Wholesaling industry in Canada.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Toy & Craft Supplies Wholesaling industry in Canada.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Toy & Craft Supplies Wholesaling industry in Canada.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Toy & Craft Supplies Wholesaling industry in Canada. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Toy & Craft Supplies Wholesaling industry in Canada. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Toy & Craft Supplies Wholesaling industry in Canada. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Toy & Craft Supplies Wholesaling industry in Canada. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Toy & Craft Supplies Wholesaling industry in Canada.
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Frequently Asked Questions
What is the market size of the Toy & Craft Supplies Wholesaling industry in Canada in 2026?
The market size of the Toy & Craft Supplies Wholesaling industry in Canada is $1.4bn in 2026.
How many businesses are there in the Toy & Craft Supplies Wholesaling industry in Canada in 2025?
There are 597 businesses in the Toy & Craft Supplies Wholesaling industry in Canada, which has grown at a CAGR of 0.3 % between 2020 and 2025.
How may import tariffs affect the Toy & Craft Supplies Wholesaling industry in Canada?
The Toy & Craft Supplies Wholesaling industry in Canada is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Toy & Craft Supplies Wholesaling industry in Canada?
The Toy & Craft Supplies Wholesaling industry in Canada is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Toy & Craft Supplies Wholesaling industry in Canada grown or declined over the past 5 years?
The market size of the Toy & Craft Supplies Wholesaling industry in Canada has been growing at a CAGR of 1.6 % between 2020 and 2025.
What is the forecast growth of the Toy & Craft Supplies Wholesaling industry in Canada over the next 5 years?
Over the next five years, the Toy & Craft Supplies Wholesaling industry in Canada is expected to grow.
What does the Toy & Craft Supplies Wholesaling industry in Canada include?
Wholesale of vehicle toys (not including bicycles) and Wholesale of colouring books are part of the Toy & Craft Supplies Wholesaling industry in Canada.
How competitive is the Toy & Craft Supplies Wholesaling industry in Canada?
The level of competition is high and increasing in the Toy & Craft Supplies Wholesaling industry in Canada.
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