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Market Research in China Industry Data and Analysis
China's economic growth and expanding business market have created opportunities for market research firms. The Market Research industry has developed rapidly over the past five years. Several specialized local research enterprises have entered the market, fueled partly by increased foreign capital in the industry. Industry revenue is expected to grow at a CAGR of 5.5% over the five years through 2023 to total $8.3 billion. This trend includes an anticipated increase of 7.1% in the current year. Although industry profit is high at 15.4% of industry revenue, it has fallen from 17.0% in 2013 due to rising labor costs and increasing competition.
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What's included in this industry analysis
IBISWorld's research coverage on the Market Research industry in China includes market sizing, forecasting, data and analysis from 2014-2029. The most recent publication was released May 2024.
About this industry
What's this industry report about?
The Market Research industry in China operates under the industry code 7432. Market research firms in China help clients acquire valuable market information, undertake comprehensive market analysis, develop appropriate entry strategies, establish distribution channels and expand their operations. Related terms covered in the Market Research industry in China include computer-assisted telephone interview system, business to consumer (b2c), business to business (b2b), fast-moving consumer good (fmcg) and people meter.
What's included in this industry?
Products and services covered in Market Research industry in China include Business-to-consumer research, Business-to-business research and Others.
What companies are included in this industry?
The Market Research industry in China is highly fragmented with no companies holding a market share greater than 5%.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Market Research industry in China.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Market Research industry in China.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Market Research industry in China.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Market Research industry in China. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Market Research industry in China. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Market Research industry in China. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Market Research industry in China. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Market Research industry in China.
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Frequently Asked Questions
What is the market size of the Market Research industry in China in 2026?
The market size of the Market Research industry in China is $8.3bn in 2026.
How many businesses are there in the Market Research industry in China in 2024?
There are 6,001 businesses in the Market Research industry in China, which has grown at a CAGR of 3.9 % between 2019 and 2024.
How may import tariffs affect the Market Research industry in China?
The Market Research industry in China is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Market Research industry in China?
The Market Research industry in China is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Market Research industry in China grown or declined over the past 5 years?
The market size of the Market Research industry in China has been growing at a CAGR of 5.5 % between 2019 and 2024.
What is the forecast growth of the Market Research industry in China over the next 5 years?
Over the next five years, the Market Research industry in China is expected to grow.
What does the Market Research industry in China include?
Business-to-business research and Business-to-customer research are part of the Market Research industry in China.
How competitive is the Market Research industry in China?
The level of competition is high and increasing in the Market Research industry in China.
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