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Wedding Services in China Industry Data and Analysis
Revenue for the Wedding Services industry in China is expected to increase at an annualized 3.4% over the five years through 2024, to total $28.7 billion in 2024. This trend includes expected revenue growth of 7.3% in the current year. In the first half of 2020, many small and medium-sized enterprises in the industry closed due to plummeting demand during the initial COVID-19 outbreak. However, market demand grew significantly in the second half of 2020. The main services provided by the industry include car rentals, master of ceremony services, restaurant decoration, photography and videography services, wedding dress rental and hairdressing.Profit is estimated to make up 10.0% of industry revenue in 2024. Profitability peaked in 2006 when demand for wedding services soared. Many new companies entered the industry due to the high profit level, large demand and low entry barriers, resulting in increased price competition. This trend has resulted in profit declines, particularly in the large cities, like Beijing, Shanghai and Tianjin. However, smaller cities and less-developed regions have maintained steady profit levels.Over 50% of couples who marry in China annually use services provided by the industry, with demand concentrated in economically developed urban regions. Although spending from households in rural areas on industry services has typically been low on average, this sector is increasingly using wedding services. Demand for industry services is forecast to grow at a slower pace over the next five years but remain steady. Industry revenue is projected to grow at an annualized 5.6% over the five years through 2029, to $37.6 billion. This trend includes expected revenue growth of 4.7% in 2029. This trend reflects rising average spending per wedding and an increasing number of weddings in China. In particular, as China becomes more westernized, couples are anticipated to spend more on wedding services and demand an increasing number of service types.
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What's included in this industry analysis
IBISWorld's research coverage on the Wedding Services industry in China includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released June 2025.
About this industry
What's this industry report about?
The Wedding Services industry in China operates under the industry code 8260. The Wedding Services industry in China coordinates and organizes a wide range of wedding services, including dating services, wedding planning, wedding car rentals, dress rentals, video recording services, wedding photography services, wedding banquets and masters of ceremonies (MCs). Related terms covered in the Wedding Services industry in China include master of ceremony (mc), food service and chinese zodiac.
What's included in this industry?
Products and services covered in Wedding Services industry in China include Decor and flowers, Marriage introduction service and Masters of ceremonies.
What companies are included in this industry?
Companies covered in the Wedding Services industry in China include Baihe Jiayuan Network Group Co., Ltd., Zhenai Network Information Technology Co. Ltd. and Hand in Hand Metaverse Marriage Technology Co., Ltd.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Wedding Services industry in China.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Wedding Services industry in China.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Wedding Services industry in China.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Wedding Services industry in China. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Wedding Services industry in China. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Wedding Services industry in China. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Wedding Services industry in China. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Wedding Services industry in China.
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Frequently Asked Questions
What is the market size of the Wedding Services industry in China in 2026?
The market size of the Wedding Services industry in China is $28.7bn in 2026.
How many businesses are there in the Wedding Services industry in China in 2025?
There are 8,947 businesses in the Wedding Services industry in China, which has grown at a CAGR of 0.9 % between 2020 and 2025.
How may import tariffs affect the Wedding Services industry in China?
The Wedding Services industry in China is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Wedding Services industry in China?
The Wedding Services industry in China is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Wedding Services industry in China grown or declined over the past 5 years?
The market size of the Wedding Services industry in China has been growing at a CAGR of 1.8 % between 2020 and 2025.
What is the forecast growth of the Wedding Services industry in China over the next 5 years?
Over the next five years, the Wedding Services industry in China is expected to grow.
What are the biggest companies in the Wedding Services industry in China?
The biggest companies operating in the Wedding Services industry in China are Baihe Jiayuan Network Group Co., Ltd., Zhenai Network Information Technology Co. Ltd. and Hand in Hand Metaverse Marriage Technology Co., Ltd
What does the Wedding Services industry in China include?
Marriage introduction service and Decor and flowers are part of the Wedding Services industry in China.
Which companies have the highest market share in the Wedding Services industry in China?
The company holding the most market share in the Wedding Services industry in China is Baihe Jiayuan Network Group Co., Ltd..
How competitive is the Wedding Services industry in China?
The level of competition is moderate and increasing in the Wedding Services industry in China.
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