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Advertising & Market Research in Croatia Industry Data and Analysis
The Advertising & Market Research industry in Croatia has a market size of €798.1m in 2026 with annual revenue growth of 1.5 %. The industry includes companies that provide various advertising services. It includes those that create advertising campaigns and place them in newspapers, on radio and television and on building sites. Companies can provide advice, creative services and the production of advertising material. Market research includes investigating the market potential of products and assessing consumer buying habits.
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What's included in this industry analysis
IBISWorld's research coverage on the Advertising & Market Research industry in Croatia includes market sizing, forecasting, data and analysis. The most recent publication will be as current as of February 2026.
About this industry
What's this industry report about?
The Advertising & Market Research industry in Croatia operates under the industry code HR-M73. The industry includes companies that provide various advertising services. It includes those that create advertising campaigns and place them in newspapers, on radio and television and on building sites. Companies can provide advice, creative services and the production of advertising material. Market research includes investigating the market potential of products and assessing consumer buying habits. Related terms covered in the Advertising & Market Research industry in Croatia include communications planning, digital advertising, outdoor advertising, focus group and fast-moving consumer goods.
What's included in this industry?
Products and services covered in Advertising & Market Research industry in Croatia include .
What companies are included in this industry?
The Advertising & Market Research industry in Croatia is highly fragmented with no companies holding a market share greater than 5%.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Advertising & Market Research industry in Croatia.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Advertising & Market Research industry in Croatia. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Advertising & Market Research industry in Croatia. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Advertising & Market Research industry in Croatia. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Country Benchmarks
What's included in the Country Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Cafes and Coffee Shops industry in Australia. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Advertising & Market Research industry in Croatia.
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Frequently Asked Questions
What is the market size of the Advertising & Market Research industry in Croatia in 2026?
The market size of the Advertising & Market Research industry in Croatia is €798.1m in 2026.
How many businesses are there in the Advertising & Market Research industry in Croatia in 2024?
There are 3,159 businesses in the Advertising & Market Research industry in Croatia, which has declined at a CAGR of 0.8 % between 2019 and 2024.
Has the Advertising & Market Research industry in Croatia grown or declined over the past 5 years?
The market size of the Advertising & Market Research industry in Croatia has been declining at a CAGR of 1.9 % between 2019 and 2024.
What is the forecast growth of the Advertising & Market Research industry in Croatia over the next 5 years?
Over the next five years, the Advertising & Market Research industry in Croatia is expected to grow.
What does the Advertising & Market Research industry in Croatia include?
Online advertising and TV advertising are part of the Advertising & Market Research industry in Croatia.
How competitive is the Advertising & Market Research industry in Croatia?
The level of competition is high and steady in the Advertising & Market Research industry in Croatia.
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