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Information & Communication Equipment Retailing in Denmark Industry Data and Analysis
The Information and Communication Equipment retailing industry has benefitted from the digitisation of economies across Europe, with businesses expanding on their online offerings to capitalise on the growing e-commerce market. Most large countries enjoy high smartphone usage, providing retailers with a broad customer base and steady demand for device upgrades. However, some regions in Eastern Europe still see lower adoption rates. Retailers can boost their presence in these areas by targeting price-sensitive customers with flexible payment plans and promotions tailored to local preferences. This strategy increases sales without requiring customers to make large upfront payments, helping device retailers achieve ongoing revenue growth. Despite this, numerous economic headwinds plagued growth in the two years through 2023, ranging from a tightening cost of living to rising purchase costs from upstream suppliers. Revenue is anticipated to fall at a compound annual rate of 1% over the five years through 2025 to €101.6 billion, including an estimated hike of 1.6% in 2025, while the average industry profit margin is forecast to be 4.1%.
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What's included in this industry analysis
IBISWorld's research coverage on the Information & Communication Equipment Retailing industry in Denmark includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released October 2025.
About this industry
What's this industry report about?
The Information & Communication Equipment Retailing industry in Denmark operates under the industry code DK-G474. The industry covers the retail sale of computers, peripherals, telecommunications devices, and consumer electronics. Key products include laptops, smartphones, routers, and audio-visual equipment, serving both consumer and business markets through physical stores and online platforms. Related terms covered in the Information & Communication Equipment Retailing industry in Denmark include pre-pay, post-pay and smartphone .
What's included in this industry?
Products and services covered in Information & Communication Equipment Retailing industry in Denmark include Computers, Audio and voice equipment and Telecommunication equipment.
What companies are included in this industry?
Companies covered in the Information & Communication Equipment Retailing industry in Denmark include Elkjøp Nordic AS, Komplett AS and Power International AS.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Information & Communication Equipment Retailing industry in Denmark.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Information & Communication Equipment Retailing industry in Denmark.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Information & Communication Equipment Retailing industry in Denmark.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Information & Communication Equipment Retailing industry in Denmark. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Information & Communication Equipment Retailing industry in Denmark. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Information & Communication Equipment Retailing industry in Denmark. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Information & Communication Equipment Retailing industry in Denmark. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Information & Communication Equipment Retailing industry in Denmark.
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Frequently Asked Questions
What is the market size of the Information & Communication Equipment Retailing industry in Denmark in 2026?
The market size of the Information & Communication Equipment Retailing industry in Denmark is €397.4m in 2026.
How many businesses are there in the Information & Communication Equipment Retailing industry in Denmark in 2025?
There are 403 businesses in the Information & Communication Equipment Retailing industry in Denmark, which has declined at a CAGR of 3.4 % between 2020 and 2025.
Has the Information & Communication Equipment Retailing industry in Denmark grown or declined over the past 5 years?
The market size of the Information & Communication Equipment Retailing industry in Denmark has been declining at a CAGR of 3.8 % between 2020 and 2025.
What is the forecast growth of the Information & Communication Equipment Retailing industry in Denmark over the next 5 years?
Over the next five years, the Information & Communication Equipment Retailing industry in Denmark is expected to decline.
What are the biggest companies in the Information & Communication Equipment Retailing industry in Denmark?
The biggest companies operating in the Information & Communication Equipment Retailing industry in Denmark are Elkjøp Nordic AS, Komplett AS and Power International AS
What does the Information & Communication Equipment Retailing industry in Denmark include?
Computers and Audio and video equipment are part of the Information & Communication Equipment Retailing industry in Denmark.
Which companies have the highest market share in the Information & Communication Equipment Retailing industry in Denmark?
The company holding the most market share in the Information & Communication Equipment Retailing industry in Denmark is Elkjøp Nordic AS.
How competitive is the Information & Communication Equipment Retailing industry in Denmark?
The level of competition is moderate and increasing in the Information & Communication Equipment Retailing industry in Denmark.
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