Industry Statistics and Trends
Hotels & Holiday Accommodation in Europe key trends
European citizens prioritise local and regional holidays.
Despite recent economic challenges, most EU residents are choosing domestic or nearby destinations for their getaways, sustaining hotel and holiday accommodation revenue.
Intense competition weighs on revenue and profit.
The high number of accommodation providers and the popularity of home-sharing platforms create a fiercely competitive market, putting pressure on providers to slash their prices to keep guests coming through the doors.
Companies innovate with tech and wellness.
As competition intensifies and guest expectations grow, accommodation providers are leveraging AI, wellness amenities and personalised services to boost loyalty and command premium rates.
Luxury hotels in Europe will expand.
Driven by rising international tourism and spending power, large hotel chains are expanding their luxury portfolios in cities and resorts. Strong luxury demand will drive higher room rates and support profit.
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Hotels & Holiday Accommodation in Europe
Industry Revenue
Total value and annual change from 2012-2030. Includes 5-year outlook.
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Hotels & Holiday Accommodation in Europe market size (2020-2025)
Industry revenue has declined at a CAGR of 0.1 % over the past five years, to reach an estimated €202.8bn in 2025.
Trends and Insights
Europe boasts a number of tourist hotspots, proving popular year-round
- Europe has some of the world’s most popular holiday destinations, housing hotels and short-term accommodation at various price points that cater to different consumer needs.
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Hotels & Holiday Accommodation in Europe outlook (2025-2030)
Market size is projected to grow over the next five years.
Expanding tourism numbers across Europe will drive revenue growth
- Domestic and international tourist numbers are set to edge upwards in the coming years, boosting occupancy rates and revenue. Improving consumer sentiment and higher disposable incomes will encourage spending on holidays, driving growth in RevPAR.
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Revenue
€202.8bn
Employees
3m
Wages
€XX.Xbn
European Leaders & Laggards
* CAGR values are for the years 2020-2025.
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Biggest companies in the Hotels & Holiday Accommodation in Europe
| Company | Market Share (%)
2025 | Revenue (€m)
2025 | Profit (€m)
2025 | Profit Margin (%)
2025 |
|---|---|---|---|---|
Accor SA | 5,888.8 | 812.9 | 13.8 | |
Whitbread plc | 2,989.1 | 638.6 | 21.4 | |
Marriott International Inc | 24,134.3 | 3,859.0 | 16.0 |
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Hotels & Holiday Accommodation in Europe
Products & Services Segmentation
Industry revenue broken down by key product and services lines.
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Top Questions Answered in this Report
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What is the market size of the Hotels & Holiday Accommodation industry in Europe in 2025?
The market size of the Hotels & Holiday Accommodation industry in Europe is €202.8bn in 2025.
How many businesses are there in the Hotels & Holiday Accommodation industry in Europe in 2025?
There are 416k businesses in the Hotels & Holiday Accommodation industry in Europe, which has grown at a CAGR of 3.7 % between 2020 and 2025.
Has the Hotels & Holiday Accommodation industry in Europe grown or declined over the past 5 years?
The market size of the Hotels & Holiday Accommodation industry in Europe has been declining at a CAGR of 0.1 % between 2020 and 2025.
What is the forecast growth of the Hotels & Holiday Accommodation industry in Europe over the next 5 years?
Over the next five years, the Hotels & Holiday Accommodation industry in Europe is expected to grow.
What does the Hotels & Holiday Accommodation industry in Europe include?
Economy hotels and Midscale hotels are part of the Hotels & Holiday Accommodation industry in Europe.
Which countries have the most businesses in the Hotels & Holiday Accommodation industry in Europe?
The European country with the most businesses in the Hotels & Holiday Accommodation industry is France.
How competitive is the Hotels & Holiday Accommodation industry in Europe?
The level of competition is high and increasing in the Hotels & Holiday Accommodation industry in Europe.
Related Industries
This industry is covered in 37 countries
- Hotels & Holiday Accommodation in Greece
- Hotels & Holiday Accommodation in Norway
- Hotels & Holiday Accommodation in the Netherlands
- Hotels & Holiday Accommodation in the UK
- Hotels & Holiday Accommodation in Estonia
- Hotels & Holiday Accommodation in Iceland
- Hotels & Holiday Accommodation in Denmark
- Hotels & Holiday Accommodation in Luxembourg
- Hotels & Holiday Accommodation in Croatia
- Hotels & Holiday Accommodation in Portugal
- Hotels & Holiday Accommodation in Germany
- Hotels & Holiday Accommodation in Spain
- Hotels & Holiday Accommodation in Hungary
- Hotels & Holiday Accommodation in Czechia
- Hotels & Holiday Accommodation in Sweden
- Hotels & Holiday Accommodation in Malta
- Hotels & Holiday Accommodation in Bosnia & Herzegovina
- Hotels & Holiday Accommodation in Lithuania
- Hotels & Holiday Accommodation in Romania
- Hotels & Holiday Accommodation in Ireland
- Hotels & Holiday Accommodation in Russia
- Hotels & Holiday Accommodation in Belgium
- Hotels & Holiday Accommodation in Turkey
- Hotels & Holiday Accommodation in Bulgaria
- Hotels & Holiday Accommodation in Finland
- Hotels & Holiday Accommodation in Latvia
- Hotels & Holiday Accommodation in Slovenia
- Hotels & Holiday Accommodation in Austria
- Hotels & Holiday Accommodation in Serbia
- Hotels & Holiday Accommodation in France
- Hotels & Holiday Accommodation in Italy
- Hotels & Holiday Accommodation in Cyprus
- Hotels & Holiday Accommodation in Europe
- Hotels & Holiday Accommodation in Switzerland
- Hotels & Holiday Accommodation in Poland
- Hotels & Holiday Accommodation in Slovakia
- Holiday Homes and Flats in Germany
- Hotels in Germany
- Holiday Accommodation in Germany
- Hotels in Ireland
- Hotels in Ireland
Table of Contents
About this industry
Industry definition
Hotels provide accommodation to visitors, mainly for short stays. They provide daily cleaning, bed-making and other extras, including laundry, parking and food and drink services. The industry also includes short-term holiday accommodation (e.g. holiday villages, vacation homes, hostels and cottages), which provide minimal complementary services, if any. It doesn’t include serviced apartments or apartments for more permanent use.
Related Terms
REVPARAIRBNBHOSTELHOLIDAY VILLAGEONLINE TRAVEL AGENT (OTA)STAYCATIONWhat's included in this industry?
Economy hotelsMidscale hotelsUpscale hotelsLuxury hotelsVacation homes and apartmentsHoliday villagesHostels, cottages and guesthousesCompanies
Accor SAWhitbread plcMarriott International IncIndustry Code
551 - Short term accommodation activities in Europe
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Performance
Key Takeaways
Europe boasts a number of tourist hotspots, proving popular year-round
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Revenue Highlights
Trends
- Revenue
- 2025 Revenue Growth
- Revenue Volatility
Employment Highlights
Trends
- Employees
- Employees per Business
- Revenue per Employee
Business Highlights
Trends
- Businesses
- Employees per Business
- Revenue per Business
Profit Highlights
Trends
- Total Profit
- Profit Margin
- Profit per Business
Current Performance
Charts
- Revenue in the Hotels & Holiday Accommodation in Europe industry (2012 -2030)
- Employees in the Hotels & Holiday Accommodation in Europe industry (2012 -2030)
- Business in the Hotels & Holiday Accommodation in Europe industry (2012 -2030)
- Profit in the Hotels & Holiday Accommodation in Europe industry (2012 -2030)
Analysis
What's driving current industry performance in the Hotels & Holiday Accommodation in Europe industry?
Outlook
Analysis
What's driving the Hotels & Holiday Accommodation in Europe industry outlook?
Volatility
Analysis
What influences volatility in the Hotels & Holiday Accommodation in Europe industry?
Charts
- Industry Volatility vs. Revenue Growth Matrix
Life Cycle
Analysis
What determines the industry life cycle stage in the Hotels & Holiday Accommodation in Europe industry?
Charts
- Industry Life Cycle Matrix
Products and Markets
Highlights
Trends
- Largest Market
- Product Innovation
Key Takeaways
Increasingly value-conscious consumers support economy hotels. Subdued consumer confidence and squeezed consumer finances have boosted demand for budget hotels and other low-cost short-term holiday accommodation like hostels and vacation homes.
Products and Services
Charts
- Products and Services Segmentation
Analysis
How are the Hotels & Holiday Accommodation in Europe industry's products and services performing?
Analysis
What are innovations in the Hotels & Holiday Accommodation in Europe industry's products and services?
Major Markets
Charts
- Major Market Segmentation
Analysis
What influences demand in the Hotels & Holiday Accommodation in Europe industry?
International Trade
Highlights
- Largest Importer
- Smallest Importer
- Total Imports into Europe
- Largest Exporter
- Smallest Exporter
- Total Exports into Europe
Heat maps
- Industry Concentration of Imports by Country
- Industry Concentration of Exports by Country
Data Tables
Value and annual change (%) included
- Number of Imports and Exports by European Country (2025)
Geographic Breakdown
Business Locations
Heat maps
- Share of Total Industry Revenue by Region (2025)
- Share of Total Industry Enterprises by Region (2025)
- Share of Total Industry Employment by Region (2025)
- Share of Total Industry Wages by Region (2025)
Industry Geographic Breakdown
Data Tables
Values and annual change provided for 37 European countries:
- Revenue (2025)
- IVA (2025)
- Enterprises (2025)
- Employment (2025)
- Exports (2025)
- Imports (2025)
Competitive Forces
Highlights
Trends
- Concentration
- Competition
- Barriers to Entry
- Substitutes
- Buyer Power
- Supplier Power
Key Takeaways
Branded chains expand at the expense of independent businesses. Larger hotel companies, like Accor, Marriot and Hilton, boast significant brand recognition, which helps to attract guests and drive up their market share.
Supply Chain
Charts
Buyer and supply industries
Companies
Market Share
Charts
- Industry Market Share by Company (2020-2025)
Companies
Data Tables
Top 10 companies by market share:
- Market share (2025)
- Revenue (2025)
- Profit (2025)
- Profit Margin (2025)
Data Tables
- Countries of operation for Accor SA
- Countries of operation for Whitbread plc
- Countries of operation for Marriott International Inc
- Countries of operation for NH Hotel Group SA
- Countries of operation for Pierre et Vacances SA
- Countries of operation for Melia Hotels International SA
- Countries of operation for Travelodge Hotels Ltd
- Countries of operation for Hilton Worldwide Holdings Inc
- Countries of operation for Best Western International Inc
- Countries of operation for InterContinental Hotels Group plc
External Environment
Highlights
Trends
- Regulation & Policy
- Assistance
Key Takeaways
Hotels and holiday accommodation providers must adhere to various regulations. Health and safety rules and laws on serving food and beverages contribute to a moderate level of regulation.
External Drivers
Analysis
What demographic and macroeconomic factors impact the Hotels & Holiday Accommodation in Europe industry?
Financial Benchmarks
Highlights
Trends
- Profit Margin
- Average Wage
- Largest Cost
Key Takeaways
Elevated costs weigh on profit. Despite rising tourism and strong occupancy rates, hotels and holiday accommodation providers face heightened costs like wages, rent and purchases. Fierce competition and price-sensitive guests limit their ability to hike prices too much.
Cost Structure
Charts
- Share of Economy vs. Investment Matrix
-
Industry Cost Structure Benchmarks:
- Marketing
- Depreciation
- Profit
- Purchases
- Wages
- Rent
- Utilities
- Other
Analysis
What trends impact cost in the Hotels & Holiday Accommodation in Europe industry?
Key Ratios
Data tables
- IVA/Revenue (2015-2030)
- Imports/Demand (2015-2030)
- Exports/Revenue (2015-2030)
- Revenue per Employee (2015-2030)
- Wages/Revenue (2015-2030)
- Employees per Establishment (2015-2030)
- Average Wage (2015-2030)
Country Benchmarks
European Leaders & Laggards
Data Tables
Top and bottom five countries listed for each:
- Revenue Growth (2025)
- Business Growth (2025)
- Job Growth (2025)
European Country Performance
Data Tables
Rankings available for 37 countries. Statistics ranked include:
- IVA/Revenue (2025)
- Imports/Demand (2025)
- Exports/Revenue (2025)
- Revenue per Employee (2025)
- Wages/Revenue (2025)
- Employees per Establishment (2025)
- Average Wage (2025)
Structural Comparison
Data Tables
Trends in 37 countries benchmarked against trends in Europe
- Concentration
- Competition
- Barriers to Entry
- Buyer Power
- Supplier Power
- Volatility
- Capital Intensity
- Innovation
- Life Cycle
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2015-2030)
- IVA (2015-2030)
- Establishments (2015-2030)
- Enterprises (2015-2030)
- Employment (2015-2030)
- Exports (2015-2030)
- Imports (2015-2030)
- Wages (2015-2030)
Methodology
Where does IBISWorld source its data?
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