Industry Statistics and Trends
Printing Services in Europe key trends
The digital content surge suppresses traditional printing services.
This trend is accelerating the decline of traditional print advertising and fuelling demand for innovative printed packaging due to the rise in online shopping.
The increasing adoption of digital printing provides an opportunity.
Manufacturers' need for flexibility and rising demand for small print runs support the growth of the digital printing market.
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Printing Services in Europe
Industry Revenue
Total value and annual change from 2012-2030. Includes 5-year outlook.
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Printing Services in Europe market size (2020-2025)
Industry revenue has declined at a CAGR of 1.1 % over the past five years, to reach an estimated €78.4bn in 2025.
Trends and Insights
Digital content surges, pushing traditional print advertising out of favour
- Rising demand for digital content has significantly eroded the market share of traditional print advertising in recent years. In 2024, Eurostat reported that 32.6% of EU enterprises invested in paid internet advertising, with contextual advertising – targeting users based on webpage content - being the most common approach. Among information and communication companies, this figure rises to 47.7%, highlighting a clear industry shift towards digital platforms.
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Printing Services in Europe outlook (2025-2030)
Market size is projected to grow over the next five years.
Euro manufacturing rebound fuels packaging boom, but tariffs and rising repair costs cloud outlook
- Euro area manufacturing output rose for a fourth consecutive month in June 2025, according to S&P Global. This ongoing recovery, driven by higher production and new orders, is expected to lift demand for printing services, particularly in product packaging and labelling. As manufacturers increase shipments to retailers and end customers, the need for printed packaging and labels will grow.
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Revenue
€78.4bn
Employees
662k
Wages
€XX.Xbn
European Leaders & Laggards
* CAGR values are for the years 2020-2025.
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Biggest companies in the Printing Services in Europe
| Company | Market Share (%)
2025 | Revenue (€m)
2025 | Profit (€m)
2025 | Profit Margin (%)
2025 |
|---|---|---|---|---|
Multi-Color Corporation | 2,798.0 | 81.3 | 2.9 | |
Cewe Stiftung & Co. KGaA | 740.8 | 49.3 | 6.7 | |
Walstead Group Ltd | 730.0 | 21.5 | 2.9 |
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Printing Services in Europe
Products & Services Segmentation
Industry revenue broken down by key product and services lines.
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Top Questions Answered in this Report
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What is the market size of the Printing Services industry in Europe in 2025?
The market size of the Printing Services industry in Europe is €78.4bn in 2025.
How many businesses are there in the Printing Services industry in Europe in 2025?
There are 95,702 businesses in the Printing Services industry in Europe, which has declined at a CAGR of 0.9 % between 2020 and 2025.
Has the Printing Services industry in Europe grown or declined over the past 5 years?
The market size of the Printing Services industry in Europe has been declining at a CAGR of 1.1 % between 2020 and 2025.
What is the forecast growth of the Printing Services industry in Europe over the next 5 years?
Over the next five years, the Printing Services industry in Europe is expected to grow.
What does the Printing Services industry in Europe include?
Books, brochures and leaflets and Trade advertising material are part of the Printing Services industry in Europe.
Which countries have the most businesses in the Printing Services industry in Europe?
The European country with the most businesses in the Printing Services industry is Russia.
How competitive is the Printing Services industry in Europe?
The level of competition is moderate and increasing in the Printing Services industry in Europe.
Related Industries
This industry is covered in 37 countries
- Printing Services in Luxembourg
- Printing Services in Russia
- Printing Services in Slovakia
- Printing Services in Italy
- Printing Services in Sweden
- Printing Services in Poland
- Printing Services in Latvia
- Printing Services in Croatia
- Printing Services in Slovenia
- Newspaper Printing in the UK
- Printing in the UK
- Printing in Germany
- Printing Services in Austria
- Printing Services in France
- Printing Services in Lithuania
- Printing Services in the Netherlands
- Printing Services in Belgium
- Printing Services in Cyprus
- Printing Services in Finland
- Printing Services in Bulgaria
- Printing Services in Spain
- Printing Services in Portugal
- Printing Services in Serbia
- Printing Services in Hungary
- Printing Services in Switzerland
- Printing Services in Czechia
- Printing Services in Denmark
- Printing Services in Turkey
- Printing Services in Ireland
- Printing Services in Malta
- Printing Services in Greece
- Printing Services in Romania
- Printing Services in Norway
- Printing Services in the UK
- Printing Services in Germany
- Printing Services in Estonia
- Printing Services in Bosnia & Herzegovina
- Printing Services in Iceland
- Printing Services in Europe
Table of Contents
About this industry
Industry definition
The industry produces periodicals (e.g. magazines and books) and paper products like albums, leaflets and calendars through a mechanical process that transfers designs or text to paper. Companies also print on textiles, wood, glass, metals, plastics and ceramics.
Related Terms
E-BOOKDIGITAL PRINTING OFFSET PRINTINGWhat's included in this industry?
Books, brochures and leafletsTrade advertising materialNewspapers, magazines and journalsNon-paper material printsPaper packaging and labelsCompanies
Multi-Color CorporationCewe Stiftung & Co. KGaAWalstead Group LtdIndustry Code
1811 - Printing in Europe
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Performance
Key Takeaways
Digital content surges, pushing traditional print advertising out of favour
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Revenue Highlights
Trends
- Revenue
- 2025 Revenue Growth
- Revenue Volatility
Employment Highlights
Trends
- Employees
- Employees per Business
- Revenue per Employee
Business Highlights
Trends
- Businesses
- Employees per Business
- Revenue per Business
Profit Highlights
Trends
- Total Profit
- Profit Margin
- Profit per Business
Current Performance
Charts
- Revenue in the Printing Services in Europe industry (2012 -2030)
- Employees in the Printing Services in Europe industry (2012 -2030)
- Business in the Printing Services in Europe industry (2012 -2030)
- Profit in the Printing Services in Europe industry (2012 -2030)
Analysis
What's driving current industry performance in the Printing Services in Europe industry?
Outlook
Analysis
What's driving the Printing Services in Europe industry outlook?
Volatility
Analysis
What influences volatility in the Printing Services in Europe industry?
Charts
- Industry Volatility vs. Revenue Growth Matrix
Life Cycle
Analysis
What determines the industry life cycle stage in the Printing Services in Europe industry?
Charts
- Industry Life Cycle Matrix
Products and Markets
Highlights
Trends
- Largest Market
- Product Innovation
Key Takeaways
Traditional print advertising is declining due to digital growth. Industries like real estate still find value in direct mail and printed materials for targeted advertising.
Products and Services
Charts
- Products and Services Segmentation
Analysis
How are the Printing Services in Europe industry's products and services performing?
Analysis
What are innovations in the Printing Services in Europe industry's products and services?
Major Markets
Charts
- Major Market Segmentation
Analysis
What influences demand in the Printing Services in Europe industry?
International Trade
Highlights
- Largest Importer
- Smallest Importer
- Total Imports into Europe
- Largest Exporter
- Smallest Exporter
- Total Exports into Europe
Heat maps
- Industry Concentration of Imports by Country
- Industry Concentration of Exports by Country
Data Tables
Value and annual change (%) included
- Number of Imports and Exports by European Country (2025)
Geographic Breakdown
Business Locations
Heat maps
- Share of Total Industry Revenue by Region (2025)
- Share of Total Industry Enterprises by Region (2025)
- Share of Total Industry Employment by Region (2025)
- Share of Total Industry Wages by Region (2025)
Industry Geographic Breakdown
Data Tables
Values and annual change provided for 37 European countries:
- Revenue (2025)
- IVA (2025)
- Enterprises (2025)
- Employment (2025)
- Exports (2025)
- Imports (2025)
Competitive Forces
Highlights
Trends
- Concentration
- Competition
- Barriers to Entry
- Substitutes
- Buyer Power
- Supplier Power
Key Takeaways
Printing services thrive by focusing on specific markets. Smaller printing services find profit in niches, which helps them survive against bigger competitors. This approach lets them offer products that bigger printers may ignore or overlook.
Supply Chain
Charts
Buyer and supply industries
Companies
Market Share
Charts
- Industry Market Share by Company (2020-2025)
Companies
Data Tables
Top 10 companies by market share:
- Market share (2025)
- Revenue (2025)
- Profit (2025)
- Profit Margin (2025)
Data Tables
- Countries of operation for Multi-Color Corporation
- Countries of operation for Cewe Stiftung & Co. KGaA
- Countries of operation for Walstead Group Ltd
- Countries of operation for Bertelsmann SE & Co KGaA
- Countries of operation for DS Smith plc
- Countries of operation for Kin and Carta plc
- Countries of operation for De La Rue plc
- Countries of operation for Flyeralarm GmbH
- Countries of operation for RR Donnelley & Sons Co
- Countries of operation for Graphius Group
External Environment
Highlights
Trends
- Regulation & Policy
- Assistance
Key Takeaways
Printing services need to protect human health when operating printers. They must comply with Regulation (EC) No. 1907/2006 (REACH) established by the European Agency for Safety and Health at Work.
External Drivers
Analysis
What demographic and macroeconomic factors impact the Printing Services in Europe industry?
Financial Benchmarks
Highlights
Trends
- Profit Margin
- Average Wage
- Largest Cost
Key Takeaways
Printing services struggle with profitability due to digitalisation and overcapacity. Input costs keep rising and margin pressure isn’t letting up. Companies focusing on niche products like packaging or security printing tend to post higher profit.
Cost Structure
Charts
- Share of Economy vs. Investment Matrix
-
Industry Cost Structure Benchmarks:
- Marketing
- Depreciation
- Profit
- Purchases
- Wages
- Rent
- Utilities
- Other
Analysis
What trends impact cost in the Printing Services in Europe industry?
Key Ratios
Data tables
- IVA/Revenue (2015-2030)
- Imports/Demand (2015-2030)
- Exports/Revenue (2015-2030)
- Revenue per Employee (2015-2030)
- Wages/Revenue (2015-2030)
- Employees per Establishment (2015-2030)
- Average Wage (2015-2030)
Country Benchmarks
European Leaders & Laggards
Data Tables
Top and bottom five countries listed for each:
- Revenue Growth (2025)
- Business Growth (2025)
- Job Growth (2025)
European Country Performance
Data Tables
Rankings available for 37 countries. Statistics ranked include:
- IVA/Revenue (2025)
- Imports/Demand (2025)
- Exports/Revenue (2025)
- Revenue per Employee (2025)
- Wages/Revenue (2025)
- Employees per Establishment (2025)
- Average Wage (2025)
Structural Comparison
Data Tables
Trends in 37 countries benchmarked against trends in Europe
- Concentration
- Competition
- Barriers to Entry
- Buyer Power
- Supplier Power
- Volatility
- Capital Intensity
- Innovation
- Life Cycle
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2015-2030)
- IVA (2015-2030)
- Establishments (2015-2030)
- Enterprises (2015-2030)
- Employment (2015-2030)
- Exports (2015-2030)
- Imports (2015-2030)
- Wages (2015-2030)
Methodology
Where does IBISWorld source its data?
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