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Travel Agencies & Tour Operators in Europe Industry Data and Analysis
The Travel Agencies & Tour Operators industry in Europe has a market size of €210.7bn in 2026 with annual revenue growth of 8.5 %. The industry includes companies that sell travel, tour, transportation and accomodation services to households and commercial clients. This industry is composed of agencies that provide booking, reservation and information services. Tour operators arrange, assemble and conduct tours in Europe and other countries around the world.
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What's included in this industry analysis
IBISWorld's research coverage on the Travel Agencies & Tour Operators industry in Europe includes market sizing, forecasting, data and analysis. The most recent publication will be as current as of February 2026.
About this industry
What's this industry report about?
The Travel Agencies & Tour Operators industry in Europe operates under the industry code EU-N791. The industry includes companies that sell travel, tour, transportation and accomodation services to households and commercial clients. This industry is composed of agencies that provide booking, reservation and information services. Tour operators arrange, assemble and conduct tours in Europe and other countries around the world. Related terms covered in the Travel Agencies & Tour Operators industry in Europe include bricks and mortar, global distribution system, online booking services and package holiday.
What's included in this industry?
Products and services covered in Travel Agencies & Tour Operators industry in Europe include .
What companies are included in this industry?
The Travel Agencies & Tour Operators industry in Europe is highly fragmented with no companies holding a market share greater than 5%.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Travel Agencies & Tour Operators industry in Europe.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Travel Agencies & Tour Operators industry in Europe.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Travel Agencies & Tour Operators industry in Europe.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Travel Agencies & Tour Operators industry in Europe. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Travel Agencies & Tour Operators industry in Europe. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Travel Agencies & Tour Operators industry in Europe. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Country Benchmarks
What's included in the Country Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Cafes and Coffee Shops industry in Australia. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
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Frequently Asked Questions
What is the market size of the Travel Agencies & Tour Operators industry in Europe in 2026?
The market size of the Travel Agencies & Tour Operators industry in Europe is €210.7bn in 2026.
How many businesses are there in the Travel Agencies & Tour Operators industry in Europe in 2025?
There are 134k businesses in the Travel Agencies & Tour Operators industry in Europe, which has grown at a CAGR of 2.3 % between 2020 and 2025.
Has the Travel Agencies & Tour Operators industry in Europe grown or declined over the past 5 years?
The market size of the Travel Agencies & Tour Operators industry in Europe has been growing at a CAGR of 13.9 % between 2020 and 2025.
What is the forecast growth of the Travel Agencies & Tour Operators industry in Europe over the next 5 years?
Over the next five years, the Travel Agencies & Tour Operators industry in Europe is expected to grow.
What does the Travel Agencies & Tour Operators industry in Europe include?
Online travel booking services and Travel agency services are part of the Travel Agencies & Tour Operators industry in Europe.
Which countries have the most businesses in the Travel Agencies & Tour Operators industry in Europe?
The European country with the most businesses in the Travel Agencies & Tour Operators industry is Russia.
How competitive is the Travel Agencies & Tour Operators industry in Europe?
The level of competition is high and increasing in the Travel Agencies & Tour Operators industry in Europe.
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