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Game & Toy Retailing in Finland Industry Data and Analysis
Europe’s game and toy retailing revenue is forecast to hike at a compound annual rate of 3% over the five years through 2025 to €19.7 billion, including an estimated climb of 1% in 2025 when the average industry profit margin is expected to reach 4.4%. Toy retailers are tapping into the digital era, expanding their online platforms and remodelling bricks-and-mortar stores. This dynamic approach aims to cater to growing consumer preferences for engaging, convenient shopping experiences in physical stores or online. Major players are redesigning retail spaces to boost sales. Specialist toy retailers need to balance new store designs, competitive pricing and a strong digital footprint to remain profitable in a multichannel sales environment.
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What's included in this industry analysis
IBISWorld's research coverage on the Game & Toy Retailing industry in Finland includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released June 2025.
About this industry
What's this industry report about?
The Game & Toy Retailing industry in Finland operates under the industry code FI-G4764. The industry features retail businesses that focus on selling toys, providing customers with the convenience of both bricks-and-mortar shopping experiences and online purchasing capabilities. These retailers offer an array of playthings to suit a diverse range of interests and ages. Related terms covered in the Game & Toy Retailing industry in Finland include app, interactive toys and toy influencer .
What's included in this industry?
Products and services covered in Game & Toy Retailing industry in Finland include Outdoor toys , Electronic and interactive toys and Arts and crafts .
What companies are included in this industry?
The Game & Toy Retailing industry in Finland is highly fragmented with no companies holding a market share greater than 5%.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Game & Toy Retailing industry in Finland.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Game & Toy Retailing industry in Finland.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Game & Toy Retailing industry in Finland.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Game & Toy Retailing industry in Finland. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Game & Toy Retailing industry in Finland. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Game & Toy Retailing industry in Finland. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Game & Toy Retailing industry in Finland. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Game & Toy Retailing industry in Finland.
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Frequently Asked Questions
What is the market size of the Game & Toy Retailing industry in Finland in 2026?
The market size of the Game & Toy Retailing industry in Finland is €73.7m in 2026.
How many businesses are there in the Game & Toy Retailing industry in Finland in 2025?
There are 66 businesses in the Game & Toy Retailing industry in Finland, which has declined at a CAGR of 0.2 % between 2020 and 2025.
Has the Game & Toy Retailing industry in Finland grown or declined over the past 5 years?
The market size of the Game & Toy Retailing industry in Finland has been growing at a CAGR of 8.5 % between 2020 and 2025.
What is the forecast growth of the Game & Toy Retailing industry in Finland over the next 5 years?
Over the next five years, the Game & Toy Retailing industry in Finland is expected to grow.
What does the Game & Toy Retailing industry in Finland include?
Outdoor toys and Electronic and interactive toys are part of the Game & Toy Retailing industry in Finland.
How competitive is the Game & Toy Retailing industry in Finland?
The level of competition is moderate and increasing in the Game & Toy Retailing industry in Finland.
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