Agricultural Machinery & Equipment Wholesaling in France - Market Size, Industry Analysis, Trends and Forecasts (2025-2029)

Agricultural Machinery & Equipment Wholesaling in France industry analysis

As Europe’s leading agricultural producer, France generates strong demand for equipment. However, recent low yields due to poor weather and high taxes have created some problems, causing farmers to reconsider investments in new machinery and reducing sales opportunities for wholesalers. High tax burdens have added further pressure since 2022, when the French government implemented agricultural production taxes higher than other EU countries, straining farmers’ finances. This pushed many farms to delay getting hold of new machinery and equipment, curbing wholesalers’ sales. In an industry with already high barriers to entry thanks to the substantial initial capital requirements and established competition, new wholesalers are finding it even tougher to enter the market. Existing wholesalers contending with reduced revenue prospects are having to adapt strategies to sustain sales. However, good weather conditions and increased crop harvests in the two years through 2022 boosted revenue growth. Revenue is expected to climb at a compound rate of 1.4% over the five years through 2025 to €17.8 billion, including an estimated drop of 2.2% in 2025.

Trends and Insights

• Wholesalers turn to value-added services. In a bid to boost profitability in a tough economic period, wholesalers are starting to focus on providing value-added services like financing options and technical support.
• Autonomous and precision machinery are the rage. As farmers seek to meet environmental targets and raise productivity while minimising operating costs, autonomous and precision machinery demand is rapidly growing.
• A few large players dominate the market. Entering the industry requires substantial investment in infrastructure, inventory, sales and marketing, limiting the number of new entrants.