Electrical Household Appliance Manufacturing in France - Market Size, Industry Analysis, Trends and Forecasts (2025-2029)

Electrical Household Appliance Manufacturing in France industry analysis

Domestic appliance manufacturers specialise in producing a whole assortment of white goods, from washing machines to refrigerators. These products are considered a necessity in most households, feeding into the everyday lives of the entire French population. The industry has grown sluggishly, primarily due to dwindling residential construction activity. A significant drop in the number of building permits, attributed to heightened construction costs and stricter environmental regulations, has resulted in fewer new homes requiring appliances. This slowdown has put pressure on manufacturers, as existing homeowners have also been hesitant to upgrade their appliances amid ongoing economic uncertainty. Inflationary pressures have squeezed consumers' purchasing power, dampening sales of new appliances and forcing companies to adjust their pricing strategies to remain competitive. Revenue is expected to grow at a compound annual rate of 2.8% over the five years through 2025 to €7.8 billion, including an estimated slump of 2% in 2025.

Trends and Insights

• Domestic appliance manufacturers are grappling with high inflation and volatile demand conditions. Soaring inflation has strained consumer demand for white goods, while fluctuations in housebuilding activity have filtered through to demand for home appliances.
• Online sales growth has eaten into the role of wholesalers. Manufacturers have increasingly bypassed wholesalers in recent years, with the proliferation of e-commerce providing direct access to end-users.
• Brand loyalty enables larger manufacturers to maintain a dominant share of the market. As domestic appliances are essential in most households, consumers typically prefer trusted brands that they have used before.