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Game & Toy Manufacturing in France Industry Data and Analysis
The French Game and Toy Manufacturing industry is undergoing a transformation. As digital gaming garners increasing attention, it's challenging the longstanding dominance of traditional toys. Manufacturers are responding by integrating both physical and digital elements into their products to captivate tech-savvy consumers while preserving the classic appeal of physical toys. Despite these efforts, the industry is experiencing volatility, reflecting broader global consumer trends and market shifts. Revenue is projected to drop at a compound annual rate of 1.2% over the five years through 2025 to €464.5 million, including an expected 10% dip in 2025. This drop is partly because of a decreasing birth rate in France, as reported by INSEE – only 678,000 babies were born in 2023, a 6.6% drop from 2022 and nearly 20% down from 2010, the last peak year. Since children are key users of toys, a lower birth rate poses a major challenge. Furthermore, the post-pandemic expansion of digital gaming has shifted consumer preferences towards digital platforms, exacerbating the industry's struggles and contributing to the projected downturn in 2025.
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What's included in this industry analysis
IBISWorld's research coverage on the Game & Toy Manufacturing industry in France includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released July 2025.
About this industry
What's this industry report about?
The Game & Toy Manufacturing industry in France operates under the industry code FR-C324. This industry focuses on creating a wide variety of games and toys. Products range from coin-operated and gaming machines for arcades and casinos to personal recreational items like puzzles, board games, arts and crafts materials, playing cards and electronic toys. Related terms covered in the Game & Toy Manufacturing industry in France include prototype , safety standards , injection moulding and die cutting .
What's included in this industry?
Products and services covered in Game & Toy Manufacturing industry in France include Professional and arcade games, Traditional toys and games and Electronic toys and games.
What companies are included in this industry?
Companies covered in the Game & Toy Manufacturing industry in France include Ravensburger AG, Clementoni SpA and Juratoys SAS.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Game & Toy Manufacturing industry in France.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Game & Toy Manufacturing industry in France.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Game & Toy Manufacturing industry in France.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Game & Toy Manufacturing industry in France. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Game & Toy Manufacturing industry in France. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Game & Toy Manufacturing industry in France. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Game & Toy Manufacturing industry in France. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Game & Toy Manufacturing industry in France.
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Frequently Asked Questions
What is the market size of the Game & Toy Manufacturing industry in France in 2026?
The market size of the Game & Toy Manufacturing industry in France is €464.5m in 2026.
How many businesses are there in the Game & Toy Manufacturing industry in France in 2025?
There are 1,039 businesses in the Game & Toy Manufacturing industry in France, which has grown at a CAGR of 4.1 % between 2020 and 2025.
Has the Game & Toy Manufacturing industry in France grown or declined over the past 5 years?
The market size of the Game & Toy Manufacturing industry in France has been declining at a CAGR of 1.2 % between 2020 and 2025.
What is the forecast growth of the Game & Toy Manufacturing industry in France over the next 5 years?
Over the next five years, the Game & Toy Manufacturing industry in France is expected to decline.
What are the biggest companies in the Game & Toy Manufacturing industry in France?
The biggest companies operating in the Game & Toy Manufacturing industry in France are Ravensburger AG, Clementoni SpA and Juratoys SAS
What does the Game & Toy Manufacturing industry in France include?
Professional arcade games and Traditional toys and games are part of the Game & Toy Manufacturing industry in France.
Which companies have the highest market share in the Game & Toy Manufacturing industry in France?
The company holding the most market share in the Game & Toy Manufacturing industry in France is Ravensburger AG.
How competitive is the Game & Toy Manufacturing industry in France?
The level of competition is high and increasing in the Game & Toy Manufacturing industry in France.
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