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Bars & Nightclubs in Germany Industry Data and Analysis
The sector of pubs, bars, discotheques and other establishments specialising in serving drinks is struggling with difficult conditions. Legal regulations, declining alcohol consumption and changing leisure behaviour have recently increased the pressure on market players. In addition to the external competition that the industry is facing, particularly from restaurants and the sale of cheaper drinks in retail outlets, which is having a negative impact on revenue, there is also intense competition within the industry in this extremely fragmented market. In the period from 2021 to 2026, industry revenue nevertheless increased by an average of 13.7% per year. In 2022 and 2023 in particular, strong recovery effects following pandemic-related business closures in previous years led to dramatic leaps in sales. From 2024 onwards, however, sales growth has declined, which is mainly due to restricted consumer behaviour. In 2026, industry turnover is expected to increase by 0.5% to €7.8 billion.
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What's included in this industry analysis
IBISWorld's research coverage on the Bars & Nightclubs industry in Germany includes market sizing, forecasting, data and analysis from 2016-2031. The most recent publication was released January 2026.
About this industry
What's this industry report about?
The Bars & Nightclubs industry in Germany operates under the WZ industry code I56.30DE. This sector includes the serving of beverages in pubs, discos and dance halls, bars, entertainment venues and other catering establishments for consumption on the premises. The resale of packaged or ready-to-drink beverages and vending machines are not part of the activities of industry players. Related terms covered in the Bars & Nightclubs industry in Germany include apple juice paragraph, craftbeer and punches.
What's included in this industry?
Products and services covered in Bars & Nightclubs industry in Germany include Serving of non-alcoholic beverages, Serving beer and Serving of spirits.
What companies are included in this industry?
Companies covered in the Bars & Nightclubs industry in Germany include Hofbräu München, Bootshaus Cologne GmbH and Lion Barbetriebe GmbH.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Bars & Nightclubs industry in Germany.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Bars & Nightclubs industry in Germany.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Bars & Nightclubs industry in Germany.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Bars & Nightclubs industry in Germany. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Bars & Nightclubs industry in Germany. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Bars & Nightclubs industry in Germany. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Bars & Nightclubs industry in Germany. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Bars & Nightclubs industry in Germany.
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Frequently Asked Questions
What is the market size of the Bars & Nightclubs industry in Germany in 2026?
The market size of the Bars & Nightclubs industry in Germany is €7.8bn in 2026.
How many businesses are there in the Bars & Nightclubs industry in Germany in 2026?
There are 36,198 businesses in the Bars & Nightclubs industry in Germany, which has grown at a CAGR of 5.0 % between 2021 and 2026.
How may import tariffs affect the Bars & Nightclubs industry in Germany?
The Bars & Nightclubs industry in Germany is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Bars & Nightclubs industry in Germany?
The Bars & Nightclubs industry in Germany is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Bars & Nightclubs industry in Germany grown or declined over the past 5 years?
The market size of the Bars & Nightclubs industry in Germany has been growing at a CAGR of 13.7 % between 2021 and 2026.
What is the forecast growth of the Bars & Nightclubs industry in Germany over the next 5 years?
Over the next five years, the Bars & Nightclubs industry in Germany is expected to grow.
What are the biggest companies in the Bars & Nightclubs industry in Germany?
The biggest companies operating in the Bars & Nightclubs industry in Germany are Hofbräu München, Bootshaus Cologne GmbH and Lion Barbetriebe GmbH
What does the Bars & Nightclubs industry in Germany include?
Serving of non-alcoholic beverages and Serving beer are part of the Bars & Nightclubs industry in Germany.
Which companies have the highest market share in the Bars & Nightclubs industry in Germany?
The company holding the most market share in the Bars & Nightclubs industry in Germany is Hofbräu München.
How competitive is the Bars & Nightclubs industry in Germany?
The level of competition is high and steady in the Bars & Nightclubs industry in Germany.
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