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Bars in Germany Industry Data and Analysis
The bar industry is struggling with difficult conditions. Legal regulations, growing public health awareness, the decline in alcohol consumption and the coronavirus pandemic have increased the pressure on market players over the past five years. In addition to external competition from pubs, other entertainment venues, restaurants, supermarkets and discounters, which is having a negative impact on the industry's revenue, there is also intense competition within the sector in the highly fragmented market. In the period from 2019 to 2024, industry revenue therefore fell by an average of 10.6% per year. Since 2022, however, the industry has been able to record sales growth again, even if the pre-crisis level of 2019 is unlikely to be reached again in the foreseeable future. In 2024, industry turnover is expected to increase by 0.7% to €505.9 million.
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What's included in this industry analysis
IBISWorld's research coverage on the Bars industry in Germany includes market sizing, forecasting, data and analysis from 2016-2031. The most recent publication was released January 2026.
About this industry
What's this industry report about?
The Bars industry in Germany operates under the WZ industry code SP56.02DE. Bars are specialised types of establishment in the hospitality industry that focus on serving drinks. In contrast to pubs and public houses, dancing is also permitted in bars. Loud music and alcoholic drinks are characteristic of bars. Related terms covered in the Bars industry in Germany include craft beer, mocktail and opo-up-bars.
What's included in this industry?
Products and services covered in Bars industry in Germany include Serving of spirits and cocktails, Serving beer and Serving of non-alcoholic beverages.
What companies are included in this industry?
The Bars industry in Germany is highly fragmented with no companies holding a market share greater than 5%.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Bars industry in Germany.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Bars industry in Germany.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Bars industry in Germany.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Bars industry in Germany. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Bars industry in Germany. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Bars industry in Germany. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Bars industry in Germany. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Bars industry in Germany.
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Frequently Asked Questions
What is the market size of the Bars industry in Germany in 2026?
The market size of the Bars industry in Germany is €691.1m in 2026.
How many businesses are there in the Bars industry in Germany in 2026?
There are 3,314 businesses in the Bars industry in Germany, which has grown at a CAGR of 3.2 % between 2021 and 2026.
Has the Bars industry in Germany grown or declined over the past 5 years?
The market size of the Bars industry in Germany has been growing at a CAGR of 12.8 % between 2021 and 2026.
What is the forecast growth of the Bars industry in Germany over the next 5 years?
Over the next five years, the Bars industry in Germany is expected to grow.
What does the Bars industry in Germany include?
Sale of drinks for consumption on the spot and are part of the Bars industry in Germany.
How competitive is the Bars industry in Germany?
The level of competition is low and steady in the Bars industry in Germany.
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