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Germany
DE WZ C10.72DE | Industry Report

Biscuit Production in Germany Industry Data and Analysis

MK
Melanie Katz
Analyst Frankfurt, Germany August 2025

In combination with market saturation, increasing consumer health awareness has led to a decline in demand for biscuits, waffles, crackers and other baked goods over the past five years. In 2020, however, consumers spent more time at home due to the coronavirus pandemic, where they consumed snacks such as biscuits and bought larger quantities of long-life products such as crispbread, causing industry sales to rise against the five-year trend. With the normalisation of consumer behaviour, the turnover of long-life baked goods manufacturers fell again in 2021. In the period from 2020 to 2025, industry turnover fell by an average of 0.9% per year. In the current year, IBISWorld expects sales to fall by 0.2% to 3.9 billion euros compared to the previous year.

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What's included in this industry analysis

IBISWorld's research coverage on the Biscuit Production industry in Germany includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released August 2025.

About this industry

What's this industry report about?

The Biscuit Production industry in Germany operates under the WZ industry code C10.72DE. This sector includes the production of biscuits, rusks, crispbread and sweet and savoury snacks. Honey and gingerbread are also among the baked goods produced by industry players. Crisps and other potato snacks, on the other hand, do not fall within the product spectrum of long-life bakery products. Related terms covered in the Biscuit Production industry in Germany include acrylamid, allergenes and autumn bunny.

What's included in this industry?

Products and services covered in Biscuit Production industry in Germany include Biscuits, Waffles and Snacks.

What companies are included in this industry?

Companies covered in the Biscuit Production industry in Germany include Griesson – de Beukelaer GmbH & Co. KG, Bahlsen GmbH & Co. KG and Aachener Printen- und Schokoladenfabrik Henry Lambertz GmbH & Co. KG.

Performance

What's included in the Performance chapter?

The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Biscuit Production industry in Germany.

Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.

Products & Markets

What's included in the Products and Markets chapter?

The Products and Markets chapter covers detailed product and service segmentation, analysis of major markets and international trade data for the for the Biscuit Production industry in Germany.

Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.

Geographic Breakdown

What's included in the Geographic Breakdown chapter?

The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Biscuit Production industry in Germany.

Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.

Competitive Forces

What's included in the Competitive Forces chapter?

The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Biscuit Production industry in Germany. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.

Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.

Companies

What's included in the Companies chapter?

The Companies chapter covers Key Takeaways, Market Share and Companies in the Biscuit Production industry in Germany. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.

Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.

External Environment

What's included in the External Environment chapter?

The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Biscuit Production industry in Germany. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.

Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.

Financial Benchmarks

What's included in the Financial Benchmarks chapter?

The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Biscuit Production industry in Germany. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.

Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.

Industry Data

What's included in the Industry Data chapter?

The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Biscuit Production industry in Germany.

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Frequently Asked Questions

What is the market size of the Biscuit Production industry in Germany in 2026?

The market size of the Biscuit Production industry in Germany is €3.9bn in 2026.

How many businesses are there in the Biscuit Production industry in Germany in 2025?

There are 165 businesses in the Biscuit Production industry in Germany, which has declined at a CAGR of 1.7 % between 2020 and 2025.

How may import tariffs affect the Biscuit Production industry in Germany?

The Biscuit Production industry in Germany is likely to be significantly impacted by import tariffs with imports accounting for a high share of industry revenue.

How may export tariffs affect the Biscuit Production industry in Germany?

The Biscuit Production industry in Germany is likely to be significantly impacted by export tariffs with exports accounting for a high share of industry revenue.

Has the Biscuit Production industry in Germany grown or declined over the past 5 years?

The market size of the Biscuit Production industry in Germany has been declining at a CAGR of 0.9 % between 2020 and 2025.

What is the forecast growth of the Biscuit Production industry in Germany over the next 5 years?

Over the next five years, the Biscuit Production industry in Germany is expected to decline.

What are the biggest companies in the Biscuit Production industry in Germany?

The biggest companies operating in the Biscuit Production industry in Germany are Griesson – de Beukelaer GmbH & Co. KG, Bahlsen GmbH & Co. KG and Aachener Printen- und Schokoladenfabrik Henry Lambertz GmbH & Co. KG

What does the Biscuit Production industry in Germany include?

Biscuits and Waffles are part of the Biscuit Production industry in Germany.

Which companies have the highest market share in the Biscuit Production industry in Germany?

The company holding the most market share in the Biscuit Production industry in Germany is Griesson – de Beukelaer GmbH & Co. KG.

How competitive is the Biscuit Production industry in Germany?

The level of competition is high and increasing in the Biscuit Production industry in Germany.

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