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Baked goods manufacturers have recognised the changing eating habits of consumers with regard to dietary trends and eating out and have successfully addressed them by expanding their product range to include healthier baked goods and numerous snack offerings. Nevertheless, the industry's total sales only grew by an average of 0.6% per year in the period from 2020 to 2025. In 2020 and 2021, the pandemic-related contact restrictions and temporary closures of cafés and other catering establishments had a negative impact on the turnover of artisan bakeries. Although industrial bakeries were able to benefit from the increased demand for products for baking in the food retail sector, their sales volumes to customers in the catering sector also fell significantly. Both the normalisation of consumer behaviour and the increase in product prices due to higher raw material costs led to a significant rise in industry sales in 2022. Since 2023, however, high inflation has had a negative impact on sales volumes of baked goods, especially cakes and gateaux. In the current year, the turnover of baked goods manufacturers is also likely to fall by 0.1% to 26.5 billion euros, as consumers are increasingly turning to cheaper baked goods.
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IBISWorld's research coverage on the Bread & Bakery Goods Production industry in Germany includes market sizing, forecasting, data and analysis from 2016-2031. The most recent publication was released January 2026.
The Bread & Bakery Goods Production industry in Germany operates under the WZ industry code C10.71DE. This sector deals with the production of baked goods such as bread or rolls and fine baked goods, for example cakes, tarts or waffles. On the other hand, neither the production of long-life baked goods or pasta products such as noodles nor the heating of baked goods for immediate consumption fall within its scope of activity. Related terms covered in the Bread & Bakery Goods Production industry in Germany include bake-off/prebake, chiasamen, discount bakery and innovation baker.
Products and services covered in Bread & Bakery Goods Production industry in Germany include Traditional bread and rolls, Cakes and sweet pastries and Other baked goods.
Companies covered in the Bread & Bakery Goods Production industry in Germany include Harry-Brot GmbH, Lieken GmbH and Conditorei Coppenrath & Wiese KG.
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Bread & Bakery Goods Production industry in Germany.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
The Products and Markets chapter covers detailed product and service segmentation, analysis of major markets and international trade data for the for the Bread & Bakery Goods Production industry in Germany.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Bread & Bakery Goods Production industry in Germany.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Bread & Bakery Goods Production industry in Germany. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
The Companies chapter covers Key Takeaways, Market Share and Companies in the Bread & Bakery Goods Production industry in Germany. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Bread & Bakery Goods Production industry in Germany. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Bread & Bakery Goods Production industry in Germany. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Bread & Bakery Goods Production industry in Germany.
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The market size of the Bread & Bakery Goods Production industry in Germany is €27.1bn in 2026.
There are 10,038 businesses in the Bread & Bakery Goods Production industry in Germany, which has declined at a CAGR of 1.5 % between 2021 and 2026.
The Bread & Bakery Goods Production industry in Germany is likely to be impacted by import tariffs with imports accounting for a moderate share of industry revenue.
The Bread & Bakery Goods Production industry in Germany is likely to be impacted by export tariffs with exports accounting for a moderate share of industry revenue.
The market size of the Bread & Bakery Goods Production industry in Germany has been growing at a CAGR of 0.8 % between 2021 and 2026.
Over the next five years, the Bread & Bakery Goods Production industry in Germany is expected to grow.
The biggest companies operating in the Bread & Bakery Goods Production industry in Germany are Harry-Brot GmbH, Lieken GmbH and Conditorei Coppenrath & Wiese KG
Traditional bread and rolls and Cakes and sweet pastries are part of the Bread & Bakery Goods Production industry in Germany.
The company holding the most market share in the Bread & Bakery Goods Production industry in Germany is Harry-Brot GmbH.
The level of competition is high and increasing in the Bread & Bakery Goods Production industry in Germany.