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Carpet, Rug & Curtain Retailers in Germany - Market Research Report (2015-2030)

Maximilian Weikert Maximilian Weikert Frankfurt, Germany Last Updated: July 2025 WZ G47.53DE

Revenue

€3.1bn

2025

€3.1bn

Past 5-Year Growth

Profit

€XX.Xm

Employees

23,145

Businesses

3,379

Wages

€XXX.Xm

Carpet, Rug & Curtain Retailers in Germany industry analysis

In 2020, the impact of the coronavirus pandemic led to sales growth, which was explained by rising demand for DIY supplies during nationwide lockdowns. In 2021, however, pandemic-related business closures, general economic uncertainty and the increased cost of living led to a sharp decline in industry sales as consumers reduced their non-essential spending. Although sales volumes declined in 2022, sharp price increases led to growing sales in the market for wallpaper, floor coverings and curtains. At the same time, rising energy prices and construction costs meant that consumers were less willing to pay for tradesmen, meaning that demand for DIY supplies such as floor coverings and wallpaper rose in the retail sector instead, but was unable to offset the previous year's losses. Political tensions and high inflation recently led to renewed uncertainty and consumer restraint, which had a negative impact on industry sales. Over the last five years, sector sales have therefore fallen by an average of 8% per year.In 2025, sales are expected to fall by 2.1% to around 3.1 billion euros. The industry is hoping for a revival in customer demand in the current year, which has been dampened in recent years by the war in Ukraine and high consumer prices. However, despite rising wage settlements and falling inflation, consumers are becoming increasingly pessimistic about future economic developments and their own incomes. The consumer mood in Germany is only improving slowly and consumer spending by private households is still limited to the bare essentials for many, which is having a negative impact on sector-specific sales development and profit margins.Turnover is expected to grow by an average of 1.5% per year to a total of 3.3 billion euros by 2030. The continuing increase in internal migration and the growing number of homes are accompanied by higher spending on interior design, which favours sales growth in the industry. Many consumers are using a change of residence as an opportunity to replace old curtains and carpets. Digitalisation and its impact on purchasing behaviour represent a key strategic challenge for companies in the sector. It can be assumed that consumers will maintain their changed purchasing behaviour as a result of the pandemic in the future, which means that digital sales channels are likely to gain in importance. As digitalisation progresses, the provision of digital services such as loyalty cards, online availability checks, apps and newsletters will become increasingly important. As competition with online retailers intensifies, the number of companies and businesses is likely to fall continuously in the coming years.

Trends and Insights

  • The sharp rise in the cost of living since 2021 means that consumers have less disposable income. This has a noticeable negative impact on the sales development of suppliers of home-related products such as carpets, floor coverings and wallpaper, as larger investments are being postponed.
  • Laminate is the most important product sold by the industry. As this floor covering offers the opportunity to imitate wood flooring at low cost, it is likely to remain in vogue for years to come.
  • The centre region is the most important location for the industry. A large proportion of the industry participants' markets are located in North Rhine-Westphalia in particular.
  • The companies in the sector are in intense competition both in terms of price and quality. The major DIY chains compete with each other primarily on the sales prices of their goods.
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Industry Statistics and Trends

Market size and recent performance (2015-2030)

Industry revenue has declined at a CAGR of 8.0 % over the past five years, to reach an estimated €3.1bn in 2025.

Trends and Insights

The increased cost of living limits the spending budget of most consumers for home decoration products

  • The rise in the cost of living is having a noticeable impact on the retail trade for carpets, floor coverings, wallpaper and curtains. According to the consumer advice centre, food prices have risen by around 30% since 2021. The main drivers of this development are increased energy costs, labour shortages, political uncertainties and failed harvests. At the same time, net rents have increased by 12.7% since 2020, according to the Federal Institute for Research on Building, Urban Affairs and Spatial Development. Consumer data from the German Retail Association from 2022 shows that around 33% of households have generally reduced their spending and almost 49% of households have bought fewer non-food products.
  • Additional trends and insights available with purchase
Carpet, Rug & Curtain Retailers in Germany
Revenue (2015-2030)
IBISWorld Logo Source: IBISWorld

Industry outlook (2025-2030)

Market size is projected to grow over the next five years.

Trends and Insights

Without a strong online presence, it will be difficult for retailers to survive in the market

  • Digitalisation is increasingly shaping purchasing and information behaviour in the retail sector for carpets, floor coverings, wallpaper and curtains. Customers are increasingly using online ordering systems and expect high product availability, flexible delivery options and efficient service. Formats such as click-and-collect combine convenient online shopping with the option of picking up goods flexibly in-store and are becoming increasingly important as a basic component of modern multichannel strategies. Data from the most recent HDE figures show that 42% of companies are focussing their future investments on their social media presence, 40% on digital marketing and 20% on expanding or setting up their own online shops.

Biggest companies in the Carpet, Rug & Curtain Retailers in Germany

Company
Market Share (%)
2025
Revenue (€m)
2025
Bauhaus AG
383.1
BDSK Handels GmbH & Co. KG
325.1
Obi Group Holding SE & Co. KGaA
282.4

To view the market share and analysis for all 8 top companies in this industry, view purchase options.

Products & Services Segmentation

Carpet, Rug & Curtain Retailers in Germany
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Laminate, Resilient floor coverings and Carpets. Laminate is the largest segment of the Carpet, Rug & Curtain Retailers in Germany.

Trends and Insights

Laminate flooring is very popular with consumers due to its cost advantage

  • Laminate flooring is a multi-layer floor covering that is mainly made of plastic and usually has a wood fibre board in the middle. Laminate panels are covered with a printed plastic film with a wood look and finally protected with a layer of lacquer.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

This sector is dedicated to the retail sale of curtains, carpets, floor coverings and wallpaper made of various materials such as paper, fabric, rubber or wood. It does not, however, deal with the sale of paints and other building and DIY supplies. The sale of wall panelling, tiles and cork floor tiles is also not part of the sector's activities.

What's included in this industry?

Products and services covered in the Carpet, Rug & Curtain Retailers industry in Germany include Laminate, Resilient floor coverings, Carpets, Curtains and blinds, Carpets, Wallpaper and textile wall panelling and Parquet and floorboards.

Companies

Companies covered in the Carpet, Rug & Curtain Retailers industry in Germany include Bauhaus AG, BDSK Handels GmbH & Co. KG and Obi Group Holding SE & Co. KGaA.

Purchase this report to view all 8 major companies in this industry.

Related Terms

Related terms covered in the Carpet, Rug & Curtain Retailers industry in Germany include polyvinyl chloride (pvc) flooring, tuften, enterprise resource planning (erp), multichannel retail, linoleum, bridges and point-of-sale system.

Industry Code

WZ 2008

WZ 47.53 - Carpet, Rug & Curtain Retailers in Germany

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

The sharp rise in the cost of living since 2021 means that consumers have less disposable income. This has a noticeable negative impact on the sales development of suppliers ...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2015-2024) and forecast (2025-2030)
  • Employees, including historical (2015-2024) and forecast (2025-2030)
  • Businesses, including historical (2015-2024) and forecast (2025-2030)
  • Profit, including historical (2015-2025)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Laminate is the most important product sold by the industry. As this floor covering offers the opportunity to imitate wood flooring at low cost, it is likely to remain in vog...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2025
  • Product innovation level

Charts

  • Products & services segmentation in 2025
  • Major market segmentation in 2025

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

The centre region is the most important location for the industry. A large proportion of the industry participants' markets are located in North Rhine-Westphalia in particula...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2025

Tables

  • Number and share of establishments in each region in 2025
  • Number and share of revenue each region accounts for in 2025
  • Number and share of wages each region accounts for in 2025
  • Number and share of employees in each region in 2025

Detailed analysis

  • Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

The companies in the sector are in intense competition both in terms of price and quality. The major DIY chains compete with each other primarily on the sales prices of their...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2020-2025
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

In addition to its brick-and-mortar store, Bauhaus has also been operating an online shop since 2014. The provider enables both online orders with subsequent home delivery an...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2021 through 2025
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2025
  • Overview of Bauhaus AG's performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of BDSK Handels GmbH & Co. KG's performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of Obi Group Holding SE & Co. KGaA's performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of revenue, market share and profit margin trend for 5 additional companies

Detailed analysis

  • Description and key data for Bauhaus AG, and factors influencing its performance in the industry
  • Description and key data for BDSK Handels GmbH & Co. KG, and factors influencing its performance in the industry
  • Description and key data for Obi Group Holding SE & Co. KGaA, and factors influencing its performance in the industry
  • Description, key data and performance trends for 5 additional companies

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

There is no direct government support for the retail trade in curtains, carpets and floor coverings. New market entrants benefit at most from support for start-ups that is no...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2015-2030) 
  • Assistance historical data and forecast (2015-2030) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Continuing delivery difficulties have recently had a negative impact on profits. The high energy costs had an additional negative impact on earnings.

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2015-2030)
  • Revenue per Employee (2015-2030)
  • Revenue per Enterprise (2015-2030)
  • Employees per Establishment (2015-2030)
  • Employees per Enterprise (2015-2030)
  • Average Wage (2015-2030)
  • Wages/Revenue (2015-2030)
  • Establishments per Enterprise (2015-2030)
  • IVA/Revenue (2015-2030)
  • Imports/Demand (2015-2030)
  • Exports/Revenue (2015-2030)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2015-2030)
  • IVA (2015-2030)
  • Establishments (2015-2030)
  • Enterprises (2015-2030)
  • Employment (2015-2030)
  • Exports (2015-2030)
  • Imports (2015-2030)
  • Wages (2015-2030)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Carpet, Rug & Curtain Retailers industry in Germany in 2025?

The market size of the Carpet, Rug & Curtain Retailers industry in Germany is €3.1bn in 2025.

How many businesses are there in the Carpet, Rug & Curtain Retailers industry in Germany in 2025?

There are 3,379 businesses in the Carpet, Rug & Curtain Retailers industry in Germany, which has declined at a CAGR of 1.0 % between 2020 and 2025.

How may import tariffs affect the Carpet, Rug & Curtain Retailers industry in Germany?

The Carpet, Rug & Curtain Retailers industry in Germany is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.

How may export tariffs affect the Carpet, Rug & Curtain Retailers industry in Germany?

The Carpet, Rug & Curtain Retailers industry in Germany is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.

Has the Carpet, Rug & Curtain Retailers industry in Germany grown or declined over the past 5 years?

The market size of the Carpet, Rug & Curtain Retailers industry in Germany has been declining at a CAGR of 8.0 % between 2020 and 2025.

What is the forecast growth of the Carpet, Rug & Curtain Retailers industry in Germany over the next 5 years?

Over the next five years, the Carpet, Rug & Curtain Retailers industry in Germany is expected to grow.

What are the biggest companies in the Carpet, Rug & Curtain Retailers industry in Germany?

The biggest companies operating in the Carpet, Rug & Curtain Retailers industry in Germany are Bauhaus AG, BDSK Handels GmbH & Co. KG and Obi Group Holding SE & Co. KGaA

What does the Carpet, Rug & Curtain Retailers industry in Germany include?

Laminate and Resilient floor coverings are part of the Carpet, Rug & Curtain Retailers industry in Germany.

Which companies have the highest market share in the Carpet, Rug & Curtain Retailers industry in Germany?

The company holding the most market share in the Carpet, Rug & Curtain Retailers industry in Germany is Bauhaus AG.

How competitive is the Carpet, Rug & Curtain Retailers industry in Germany?

The level of competition is high and steady in the Carpet, Rug & Curtain Retailers industry in Germany.

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Germany include:

  • German Federal Statistics Office (Destatis)
  • European Statistics Office (Eurostat)
  • United Nations Comtrade

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

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