Industry Statistics and Trends
Market size and recent performance (2015-2030)
Industry revenue has grown at a CAGR of 2.0 % over the past five years, to reach an estimated €1.2bn in 2025.
Trends and Insights
Weak construction sector slows growth in the ceramic sanitary ware market
- Manufacturers of ceramic sanitary ware produce durable, cost-intensive goods such as toilets and washbasins, which are purchased during economic upturns. Industry turnover is therefore closely linked to the development of the primary customer markets, particularly the construction industry, and general economic performance.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2025-2030)
Market size is projected to grow over the next five years.
Trends and Insights
The ageing society increases the demand for barrier-free bathrooms
- Demographic change in Germany is leading to a significant increase in demand for age-appropriate, barrier-free bathrooms. In 2017, only 17% of homes in Germany had an age-appropriate bathroom. In view of an ageing population, in which one in four Germans will be 65 or older in five years' time, this issue is becoming increasingly important. With 5.7 million people currently in need of care and a worsening care crisis, the German Sanitary Industry Association (VDS) has diagnosed an urgent need for action. A Forsa survey from 2024 shows that 95% of respondents rate the infrastructure of age-appropriate bathrooms as important or very important for an independent life in old age, while only half of respondents state that they have age-appropriate solutions in their own bathroom.
Biggest companies in the Ceramic Sanitary Fixtures Manufacturing in Germany
| Company | Market Share (%)
2025 | Revenue (€m)
2025 |
|---|---|---|
Villeroy & Boch AG | 413.7 | |
Duravit AG | 271.0 | |
Geberit AG | 233.0 |
To view the market share and analysis for all 3 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Toilet bowl, Washbasin and Sink. Toilet bowl is the largest segment of the Ceramic Sanitary Fixtures Manufacturing in Germany.
Trends and Insights
Toilet bowls with a shower function are becoming increasingly popular due to their hygiene and comfort, despite their higher purchase costs
- A toilet bowl is another word for a toilet or lavatory. Toilet bowls are basins into which faeces are flushed.
- More insights available in the full report
Table of Contents
About this industry
Industry definition
Companies in this sector produce ceramic bathtubs, toilets, washbasins, sinks and other sanitary ware. The industry does not include the manufacture of ceramic household goods, decorative items and jewellery as well as architectural ceramics.
What's included in this industry?
Products and services covered in the Ceramic Sanitary Fixtures Manufacturing industry in Germany include Toilet bowl, Washbasin, Sink and Shower trays and bathtubs.Companies
Companies covered in the Ceramic Sanitary Fixtures Manufacturing industry in Germany include Villeroy & Boch AG, Duravit AG and Geberit AG.Purchase this report to view all 3 major companies in this industry.
Related Terms
Related terms covered in the Ceramic Sanitary Fixtures Manufacturing industry in Germany include bidet, whirlpool, augmented reality, wc and interior designer.Industry Code
WZ 23.42 - Ceramic Sanitary Fixtures Manufacturing in Germany
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
The production of sanitary ceramics is highly internationalised. Imports from Poland in particular are putting manufacturers under pressure.
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2015-2024) and forecast (2025-2030)
- Employees, including historical (2015-2024) and forecast (2025-2030)
- Businesses, including historical (2015-2024) and forecast (2025-2030)
- Profit, including historical (2015-2025)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Shower toilets are becoming increasingly popular with consumers, despite their higher purchase costs, thanks to their easy cleaning, high level of comfort and the fact that th...
In this chapter
- Products & Services
- Major Markets
- International Trade
Key metrics
- Largest market segment and value in 2025
- Product innovation level
- Total imports, level and trend
- Total exports, level and trend
- Trade Balance
Charts
- Products & services segmentation in 2025
- Major market segmentation in 2025
- International trade, including imports by country and exports by country
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
- Recent trends in import and export volumes, country of origin or destination, and expected future trends
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
The high concentration of companies in the eastern region is due to the numerous raw material deposits of gravel, quartz sand, clay and kaolin. In addition, the tradition of ...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2025
Tables
- Number and share of establishments in each region in 2025
- Number and share of revenue each region accounts for in 2025
- Number and share of wages each region accounts for in 2025
- Number and share of employees in each region in 2025
Detailed analysis
- Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
In each product segment, industry players compete with each other primarily on price. Companies that market sanitary ceramics need numerous showrooms and an extensive logisti...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2020-2025
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
The main sales market for the manufacturer Geberit is building construction in Germany, which accounts for around 30% of total sales. Accordingly, Geberit's order situation a...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2021 through 2025
- Major companies in the industry, including market share, revenue, profit and profit margin in 2025
- Overview of Villeroy & Boch AG's performance by revenue, market share and profit margin from 2019 through 2025
- Overview of Duravit AG's performance by revenue, market share and profit margin from 2019 through 2025
- Overview of Geberit AG's performance by revenue, market share and profit margin from 2019 through 2025
Detailed analysis
- Description and key data for Villeroy & Boch AG, and factors influencing its performance in the industry
- Description and key data for Duravit AG, and factors influencing its performance in the industry
- Description and key data for Geberit AG, and factors influencing its performance in the industry
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Sanitary ware is part of the basic equipment in every home. If the number of flats increases, industry turnover generally increases too.
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2015-2030)
- Assistance historical data and forecast (2015-2030)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
The profitability of sanitary ceramic manufacturers has increased over the last five years. This was due to process optimisation measures on the one hand and the introduction...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2015-2030)
- Revenue per Employee (2015-2030)
- Revenue per Enterprise (2015-2030)
- Employees per Establishment (2015-2030)
- Employees per Enterprise (2015-2030)
- Average Wage (2015-2030)
- Wages/Revenue (2015-2030)
- Establishments per Enterprise (2015-2030)
- IVA/Revenue (2015-2030)
- Imports/Demand (2015-2030)
- Exports/Revenue (2015-2030)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2015-2030)
- IVA (2015-2030)
- Establishments (2015-2030)
- Enterprises (2015-2030)
- Employment (2015-2030)
- Exports (2015-2030)
- Imports (2015-2030)
- Wages (2015-2030)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Ceramic Sanitary Fixtures Manufacturing industry in Germany in 2025?
The market size of the Ceramic Sanitary Fixtures Manufacturing industry in Germany is €1.2bn in 2025.
How many businesses are there in the Ceramic Sanitary Fixtures Manufacturing industry in Germany in 2025?
There are 50 businesses in the Ceramic Sanitary Fixtures Manufacturing industry in Germany, which has declined at a CAGR of 5.4 % between 2020 and 2025.
How may import tariffs affect the Ceramic Sanitary Fixtures Manufacturing industry in Germany?
The Ceramic Sanitary Fixtures Manufacturing industry in Germany is likely to be significantly impacted by import tariffs with imports accounting for a high share of industry revenue.
How may export tariffs affect the Ceramic Sanitary Fixtures Manufacturing industry in Germany?
The Ceramic Sanitary Fixtures Manufacturing industry in Germany is likely to be significantly impacted by export tariffs with exports accounting for a high share of industry revenue.
Has the Ceramic Sanitary Fixtures Manufacturing industry in Germany grown or declined over the past 5 years?
The market size of the Ceramic Sanitary Fixtures Manufacturing industry in Germany has been growing at a CAGR of 2.0 % between 2020 and 2025.
What is the forecast growth of the Ceramic Sanitary Fixtures Manufacturing industry in Germany over the next 5 years?
Over the next five years, the Ceramic Sanitary Fixtures Manufacturing industry in Germany is expected to grow.
What are the biggest companies in the Ceramic Sanitary Fixtures Manufacturing industry in Germany?
The biggest companies operating in the Ceramic Sanitary Fixtures Manufacturing industry in Germany are Villeroy & Boch AG, Duravit AG and Geberit AG
What does the Ceramic Sanitary Fixtures Manufacturing industry in Germany include?
Toilet bowl and Washbasin are part of the Ceramic Sanitary Fixtures Manufacturing industry in Germany.
Which companies have the highest market share in the Ceramic Sanitary Fixtures Manufacturing industry in Germany?
The company holding the most market share in the Ceramic Sanitary Fixtures Manufacturing industry in Germany is Villeroy & Boch AG.
How competitive is the Ceramic Sanitary Fixtures Manufacturing industry in Germany?
The level of competition is high and increasing in the Ceramic Sanitary Fixtures Manufacturing industry in Germany.
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Germany include:
- German Federal Statistics Office (Destatis)
- European Statistics Office (Eurostat)
- United Nations Comtrade
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
