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Ceramic Sanitary Fixtures Manufacturing in Germany Industry Data and Analysis
The sanitary ceramics manufacturing industry developed positively at the beginning of the last five-year period due to the high level of construction and renovation activity in Germany. Industry companies shifted the production of standard products abroad at an early stage in order to minimise their manufacturing costs and are now producing their premium product lines in increasingly automated production facilities in Germany. German customers are increasingly demanding high-quality products, as the bathroom is increasingly seen as a place of well-being. In the years 2019 to 2022, this led to an extraordinary boom in the industry with growth rates averaging over 20% per year. Only the ECB's interest rate hikes, increased energy and material prices and the subsequent decline in construction and renovation activities put an end to the strong growth. Overall, manufacturers of ceramic sanitary ware recorded average annual sales growth of 2% between 2020 and 2025.
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What's included in this industry analysis
IBISWorld's research coverage on the Ceramic Sanitary Fixtures Manufacturing industry in Germany includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released July 2025.
About this industry
What's this industry report about?
The Ceramic Sanitary Fixtures Manufacturing industry in Germany operates under the WZ industry code C23.42DE. Companies in this sector produce ceramic bathtubs, toilets, washbasins, sinks and other sanitary ware. The industry does not include the manufacture of ceramic household goods, decorative items and jewellery as well as architectural ceramics. Related terms covered in the Ceramic Sanitary Fixtures Manufacturing industry in Germany include bidet, whirlpool, augmented reality, wc and interior designer.
What's included in this industry?
Products and services covered in Ceramic Sanitary Fixtures Manufacturing industry in Germany include Toilet bowl, Washbasin and Sink.
What companies are included in this industry?
Companies covered in the Ceramic Sanitary Fixtures Manufacturing industry in Germany include Villeroy & Boch AG, Duravit AG and Geberit AG.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Ceramic Sanitary Fixtures Manufacturing industry in Germany.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed product and service segmentation, analysis of major markets and international trade data for the for the Ceramic Sanitary Fixtures Manufacturing industry in Germany.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Ceramic Sanitary Fixtures Manufacturing industry in Germany.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Ceramic Sanitary Fixtures Manufacturing industry in Germany. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Ceramic Sanitary Fixtures Manufacturing industry in Germany. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Ceramic Sanitary Fixtures Manufacturing industry in Germany. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Ceramic Sanitary Fixtures Manufacturing industry in Germany. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Ceramic Sanitary Fixtures Manufacturing industry in Germany.
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Frequently Asked Questions
What is the market size of the Ceramic Sanitary Fixtures Manufacturing industry in Germany in 2026?
The market size of the Ceramic Sanitary Fixtures Manufacturing industry in Germany is €1.2bn in 2026.
How many businesses are there in the Ceramic Sanitary Fixtures Manufacturing industry in Germany in 2025?
There are 50 businesses in the Ceramic Sanitary Fixtures Manufacturing industry in Germany, which has declined at a CAGR of 5.4 % between 2020 and 2025.
How may import tariffs affect the Ceramic Sanitary Fixtures Manufacturing industry in Germany?
The Ceramic Sanitary Fixtures Manufacturing industry in Germany is likely to be significantly impacted by import tariffs with imports accounting for a high share of industry revenue.
How may export tariffs affect the Ceramic Sanitary Fixtures Manufacturing industry in Germany?
The Ceramic Sanitary Fixtures Manufacturing industry in Germany is likely to be significantly impacted by export tariffs with exports accounting for a high share of industry revenue.
Has the Ceramic Sanitary Fixtures Manufacturing industry in Germany grown or declined over the past 5 years?
The market size of the Ceramic Sanitary Fixtures Manufacturing industry in Germany has been growing at a CAGR of 2.0 % between 2020 and 2025.
What is the forecast growth of the Ceramic Sanitary Fixtures Manufacturing industry in Germany over the next 5 years?
Over the next five years, the Ceramic Sanitary Fixtures Manufacturing industry in Germany is expected to grow.
What are the biggest companies in the Ceramic Sanitary Fixtures Manufacturing industry in Germany?
The biggest companies operating in the Ceramic Sanitary Fixtures Manufacturing industry in Germany are Villeroy & Boch AG, Duravit AG and Geberit AG
What does the Ceramic Sanitary Fixtures Manufacturing industry in Germany include?
Toilet bowl and Washbasin are part of the Ceramic Sanitary Fixtures Manufacturing industry in Germany.
Which companies have the highest market share in the Ceramic Sanitary Fixtures Manufacturing industry in Germany?
The company holding the most market share in the Ceramic Sanitary Fixtures Manufacturing industry in Germany is Villeroy & Boch AG.
How competitive is the Ceramic Sanitary Fixtures Manufacturing industry in Germany?
The level of competition is high and increasing in the Ceramic Sanitary Fixtures Manufacturing industry in Germany.
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