Mobile Menu
Germany
DE WZ N82.30DE | Industry Report

Convention & Trade Fair Services in Germany Industry Data and Analysis

YT
Yuhua Tang
Analyst Frankfurt, Germany November 2025

Industry sales have risen again after the sharp slump caused by the coronavirus pandemic, but many players continued to struggle with the consequences of the crisis and a cooling overall economic mood for a long time, which is still slowing down the industry's recovery today. Profit margins have recovered with the restart, as regular appointments, higher space utilisation and more visitors are covering fixed costs, while sponsorship and ticketing are picking up again. Following far-reaching changes, the industry has reorganised its business model and transformed events into digital platforms that are accessible all year round. Content hubs with newsrooms, directories, podcasts and customisable content ensure visibility and reach throughout the year. Live streams and on-demand formats are used for international scaling. At the same time, international expansion was prioritised. To this end, new concepts were implemented in high-growth regions, collaborations were sought and own subsidiaries were founded in order to transfer the brands to new markets. Massive sustainability programmes promote investments in photovoltaics, charging infrastructure, modular reusable stand construction systems and the integration of local public transport into tickets in order to increase cost and planning security. On average, this has resulted in an annual growth rate of 22.7% since 2020.

Continue reading

Access this data your way

The Convention & Trade Fair Services in Germany Industry analysis is available in multiple formats to fit seamlessly into your workflow.

IBISWorld Industry Report platform

IBISWorld Platform

Answer any industry question in minutes with our entire database at your fingertips.

Screen of code example for the IBISWorld api

API Data Delivery

Feed trusted, human-driven industry intelligence straight into your platform.

IBISWorld Data integration with a Client user interface

Integrations

Streamline your workflow with IBISWorld’s intelligence built into your toolkit.

What's included in this industry analysis

IBISWorld's research coverage on the Convention & Trade Fair Services industry in Germany includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released November 2025.

About this industry

What's this industry report about?

The Convention & Trade Fair Services industry in Germany operates under the WZ industry code N82.30DE. The industry is concerned with the organisation and implementation of events such as trade fairs, congresses, conferences, meetings or events, as well as the promotion of these events. Some of the industry players also provide staff for the event venues. The organisation of museum exhibitions and event technology are not part of the industry's activities. Related terms covered in the Convention & Trade Fair Services industry in Germany include capital goods fair, congress and meeting.

What's included in this industry?

Products and services covered in Convention & Trade Fair Services industry in Germany include Trade fairs, Professionally motivated events and Events.

What companies are included in this industry?

Companies covered in the Convention & Trade Fair Services industry in Germany include Koelnmesse GmbH, Messe Düsseldorf GmbH and Messe Frankfurt GmbH.

Performance

What's included in the Performance chapter?

The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Convention & Trade Fair Services industry in Germany.

Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.

Products & Markets

What's included in the Products and Markets chapter?

The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Convention & Trade Fair Services industry in Germany.

Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.

Geographic Breakdown

What's included in the Geographic Breakdown chapter?

The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Convention & Trade Fair Services industry in Germany.

Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.

Competitive Forces

What's included in the Competitive Forces chapter?

The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Convention & Trade Fair Services industry in Germany. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.

Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.

Companies

What's included in the Companies chapter?

The Companies chapter covers Key Takeaways, Market Share and Companies in the Convention & Trade Fair Services industry in Germany. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.

Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.

External Environment

What's included in the External Environment chapter?

The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Convention & Trade Fair Services industry in Germany. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.

Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.

Financial Benchmarks

What's included in the Financial Benchmarks chapter?

The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Convention & Trade Fair Services industry in Germany. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.

Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.

Industry Data

What's included in the Industry Data chapter?

The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Convention & Trade Fair Services industry in Germany.

Trusted by industry professionals

More than 6,000 businesses use IBISWorld to shape local and global economies

We were able to supplement our reports with IBISWorld’s information from both a qualitative and quantitative standpoint. All of our reporting now features some level of IBISWorld integration.

BDO logo

IBISWorld delivers the crisp business knowledge we need to drive our business.  Whether it be serving up our major clients, winning new business or educating  on industry issues, IBISWorld brings real value.

PWC logo

IBISWorld has revolutionised business information — which has proved commercially invaluable to exporters, investors and public policy professionals in Australia and overseas.

Australian Trade and Investment Commission logo

When you’re able to speak to clients and be knowledgeable about what they do and the state that they operate in, they’re going to trust you a lot more.

Citi Bank logo

10,000,000+ Data points

100% Industry analyst verified

50,000 + Industry titles

Frequently Asked Questions

What is the market size of the Convention & Trade Fair Services industry in Germany in 2026?

The market size of the Convention & Trade Fair Services industry in Germany is €10.9bn in 2026.

How many businesses are there in the Convention & Trade Fair Services industry in Germany in 2025?

There are 6,079 businesses in the Convention & Trade Fair Services industry in Germany, which has grown at a CAGR of 2.3 % between 2020 and 2025.

How may import tariffs affect the Convention & Trade Fair Services industry in Germany?

The Convention & Trade Fair Services industry in Germany is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.

How may export tariffs affect the Convention & Trade Fair Services industry in Germany?

The Convention & Trade Fair Services industry in Germany is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.

Has the Convention & Trade Fair Services industry in Germany grown or declined over the past 5 years?

The market size of the Convention & Trade Fair Services industry in Germany has been growing at a CAGR of 22.7 % between 2020 and 2025.

What is the forecast growth of the Convention & Trade Fair Services industry in Germany over the next 5 years?

Over the next five years, the Convention & Trade Fair Services industry in Germany is expected to grow.

What are the biggest companies in the Convention & Trade Fair Services industry in Germany?

The biggest companies operating in the Convention & Trade Fair Services industry in Germany are Koelnmesse GmbH, Messe Düsseldorf GmbH and Messe Frankfurt GmbH

What does the Convention & Trade Fair Services industry in Germany include?

Trade fairs and Professionally motivated events are part of the Convention & Trade Fair Services industry in Germany.

Which companies have the highest market share in the Convention & Trade Fair Services industry in Germany?

The company holding the most market share in the Convention & Trade Fair Services industry in Germany is Koelnmesse GmbH.

How competitive is the Convention & Trade Fair Services industry in Germany?

The level of competition is high and increasing in the Convention & Trade Fair Services industry in Germany.

Cut through the noise with intelligence you can trust

/img/content/home/cta-image-1.webp
/img/content/home/cta-image-2.webp
/img/content/home/cta-image-3.webp
/img/content/home/cta-image-4.webp
/img/content/home/cta-image-5.webp